Search results for "valeur"
showing 10 items of 117 documents
Et vos idées ont du génie ! Rhétorique de la marque
2013
In order to appeal to us and convince us, brand names develop a complex set of rhetorical techniques. Thus, they use various stories illustrating the creation or the evolution of these brand names, along with stories regarding ways of consuming as well as consumers themselves. These brand names also rely on values and use a range of communication techniques in order to adapt to the consumers' degree of approbation. The current food brand names to be found throughout the major supermarket networks, notably Michel et Augustin, is used as a basis for case studies concerning the brand name rhetoric which, we believe, relies on a triple dimension which is simultaneously theme-oriented, axiologic…
L’affectif, les valeurs et le matching dans les choix des investisseurs individuels en incertitude : le cas de l’equity crowdfunding
2018
Our research focuses on the emotional and axiological determinants of investment choice in equity crowdfunding. We defend the thesis of a projects choice determined in part by the values and emotions of the individual investor. Our literature review is transversal to several fields of social sciences. Thus, the established theoretical framework articulates finance, marketing, HRM and psychology. An explanatory model using structural equations is proposed and tested empirically using data from a laboratory experiment. Our results confirm that values and interest in the project, an affective variable, have a significant effect on investor choices and dominate analytical judgment in the absenc…
La location de l'usage : une interprétation écoresponsable du service ? : cas des biens en partage
2013
Offers of sharing services are springing up in cities: Vélib’, Autolib’, carsharing.... Using up involves sharing the service with multiple users and agreeing to separate oneself from all materialism in favor of functionality. This is also an argument towards a more responsible consumption. Hiring or buying, what does the consumer think about it? The value lies in the benefits of use rather than in its possession. It is also a new meaningful experience accepted, tinkered, refused or reinterpreted by the consumers. According to the Grounded Theory principles, a data collection based on life stories, it provides us new information on the attractiveness of this offer of service; and according …
La fabrication des artisans : socialisation et processus de médiation dans l'apprentissage de la menuiserie
2012
This doctoral thesis in Communication Sciences offers to rethink the question of transmission of manual trades, in the context of contemporary craft industry in France. We analyse the classical dualism between “manual” and “nonmanual”, and go further with a theoretical approach of intelligence derived from Janet and Jousse. We also base our analysis on the studies about socialization, especially from Dubar, so we can involve a non-determinist model of transmitting manual crafts. In order to recognize the importance of working with materials, tools, in occupational socialization, we propose to look at its sequence as a “process of mediation” and to describe its communication device, inspired…
L'abandon sportif : des motifs d'abandon aux modèles théoriques : une recherche longitudinale chez les handballeuses et les basketteuses
2011
The objective of this thesis was on the one hand to identify the motives for dropout handballers and the basketballers Syrian women and to test on the other hand three theoretical models which explain the dropout of sport. A first study (N = 402) attempted to identify the reasons for dropout for these players. The results showed that the players estimate that certain reasons (e.g., to get pregnant, to have a husband which does not make it possible to his wife any more to make sport) are very important to give up sport. Some reasons are in function of the type and level of players as well as the age and level of experience. A second study (N = 328) tested the model of dropout of Sarrazin and…
La valeur perçue par les enseignants de leur métier : considérations sur les variations entre premier et second degré
2019
International audience; Cette contribution souhaiterait revenir sur un résultat présenté dans l’ouvrage Les mondes enseignants1. Ce résultat est celui qui démontre des différences entre les enseignants du premier et du second degré quant à la valeur qui est donnée, selon eux, par la société, à leur métier. Ce résultat est fondé sur une enquête réalisée auprès d’un échantillon d’enseignants contactés par l’intermédiaire de la MAIF (N = 1749). Deux questions jumelles étaient posées dans cette enquête : « Dans la société, pensez-vous que les enseignants sont perçus comme ayant un métier source de valorisation sociale ? » et « Dans la société, pensez-vous que les enseignants sont perçus comme a…
Quels outils et méthodes pour piloter les coûts et les performances des partenariats ?
2004
International audience; Comment les entreprises qui nouent des partenariats organisent-elles leur pilotage et leur contrôle? Nous proposerons d'abord une description des mécanismes de pilotage et de contrôle des différents partenariats. Puis nous présenterons les méthodes de gestion des coûts adaptées à ceux-ci. Une étude de cas complétera notre réflexion.
Analyse géographique et évaluation économique des paysages périurbains
2006
Dans le but d'évaluer le prix hédoniste de paysage périurbains nous réalisons une modélisation des paysages qui permet de quantifier et de qualifier le paysage comme un volume scénique offert à la vue d'un observateur qui regarde tout autour de lui.
Critical study of the quantity theory of money in the history of prices crisis
2014
The Quantity Theory of money which always links the increase in the high-Powered money supply and the general rise in prices is one of the oldest concepts in economics. After to have been the subject of many controversies at different times, it seems nowadays to hold less attention from the economists because the dispute is dissipated in a kind of religious choice to believe or not to believe to quantity theory. This theory officially influences the monetary policy of most of central banks in the world that bind conventional measures to control the money supply to curb inflation process. In many orthodox economics’ textbooks, the quantity theory is still deployed in perpetuum to explain the…
Innovations sociales et création de valeur partagée au sein des entreprises
2017
This work focuses on social innovations that are likely to create shared value, that is, to seek commercial success that has the potential to generate benefits for the society. This shared value deals with the wellbeing of low-income consumers and poor people. These innovations are also a lever to reduce the pressures that can be exerted by stakeholders in the social-political sphere (regulatory authorities and soft power), if the company does not reduce the negative externalities produced by its activities.