Evaluación de las creencias hacia el deporte y el fútbol en alumnos de secundaria

Este trabajo tiene por objetivo el analizar las actitudes que los alumnos tienen respecto al deporte como concepto general y al fútbol en concreto, y se establecen las diferencias según el sexo y la frecuencia de práctica deportiva. Los resultados revelan que el alumnado que practica actividad física extraescolar muestra actitudes más positivas hacia el deporte frente a los que no realizan ningún tipo de actividad. Del mismo modo, los chicos muestran actitudes más positivas hacia el fútbol que las chicas, lo que no ocurre respecto al deporte en general. A partir de estos resultados se sugiere una metodología de encuesta para analizar si la elección de unos deportes u otros en las clases de …

The role of perceived value and emotions in the satisfaction and future intentions of spectators

The quality of service offered by sports entities has become a good predictor of user satisfaction and also future intentions. To know the future intentions of customers of any service is a key objective to develop service improvement and retention strategies. This need has also become apparent to professional sports clubs. In this study, the relationship between quality, perceived value, emotions, satisfaction and future intentions of spectators are analyzed for a sporting event. Using a sample of 563 spectators and modeling with structural equations, results indicate that perceived value is the best predictor of the satisfaction and future intentions of spectators, while quality and emoti…

Sport management education through an entrepreneurial perspective: Analysing its impact on Spanish sports science students

Abstract Entrepreneurship education is becoming increasingly important because it can improve the employability of students. However, although it has been introduced in universities in recent years, its integration into sports education is still scarce. Therefore, the aim of this study is to present a way of approaching a sports management subject from an entrepreneurial perspective and to evaluate the effects of that approach on students. For this purpose, a sample of 54 sports science students from a Spanish university has been analysed. A longitudinal design has been carried out using Ajzen's theory of planned behaviour (1991), intrapreneurial intentions, the entrepreneurial climate and …

Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success

We propose to explore the influence of success in sports on the effect of image transfer in sponsorship. We analysed three football teams based on their historical ranking. The image transfer does not occur with the less successful team. We conclude that sports sponsors need to reconsider their strategic options to align them with their company goals and to promote a return on investment. An ideal strategy to enhance the brand image would be to sponsor more successful sports teams because it has been shown that those teams that have more victories get greater exposure and therefore the ROI for sponsors increase.

Auto-conceito na pré-adolescência: Uma breve versão da escala AF5

The purpose of this study was to analyze the psychometric properties of a brief version of the AF5 questionnaire (García & Musitu, 2001) using exploratory and confirmatory techniques on a preadolescent population in the Valencian community (Spain). The sample was made up of 541 participants between 10 and 12 years old, 55.1% (298) boys and 44.9% (243) girls. After observing the results of different reliability and validity analyses (exploratory factor analysis (EFA) and confirmatory factor analysis (CFA)), it was found that the reduced scale consisting of 20 items showed a similar reliability and validity to the original scale. The factorial structure also fits that of the original model es…

La calidad percibida de los servicios deportivos: diferencias según instalación, género, edad y tipo de usuario en servicios náuticos. (The perception of service quality in sport services: differences according to sport facility, gender, age and user type in nautical services.)

En el ambito de la gestion deportiva, la calidad de losservicios deportivos y la satisfaccion de los usuarios es un area de gran desarrollo. Este trabajo pretende determinar el grado de calidad percibida en unos servicios deportivos de caracter publico como son unas escuelas de actividades nauticas. Para ello se analizaron 2375 usuarios de estas escuelas que contestaron un cuestionario sobre calidad de servicio percibida y satisfaccion con el servicio recibido. La escala de calidad percibida utilizada determino diez dimensiones de calidad: las clases, el tiempo libre, el entorno nautico, los horarios, la comida, el material nautico, la comida complementaria, la conserjeria, la limpieza y la…

Effect of Match Location, Team Ranking, Match Status and Tactical Dimensions on the Offensive Performance in Spanish ‘La Liga’ Soccer Matches

The aim of this paper was to study the combined effects of tactical and contextual dimensions on achieving offensive performance in open play possessions from Spanish “La Liga” soccer matches. 1860 team possessions from 20 random matches were evaluated by means of multidimensional observation. Multilevel regression models were constructed to predict the probability to achieve offensive performance according to the tactical and contextual dimensions registered in each possession. Performing penetrative actions after recovering the ball (OR = 1.497; 95% CI: 1.022–2.192; P < 0.05), and progressing by fast attacks (OR = 3.588; 95% CI: 2.045–6.294; p < 0.001) or counterattacks (OR = 7.097;…

To post or not to post: social media sharing and sporting event performance

Social networks are becoming increasingly important for consumers, especially in the context of sport, where the service experience is highly intense. Few studies have combined subjective event performance variables and social network variables to analyze social network content sharing by sports practitioners. This article investigates the use of social networks in relation to sporting events. An empirical study examined the role of social network variables and sporting event performance variables in social media use. The sample consisted of 410 triathletes (72.2% male) aged between 18 and 66 years (mean 37.03 ± 8.62). Four analyses were performed using fuzzy-set qualitative comparative ana…

The influence of gender and academic training in the entrepreneurial intention of physical activity and sport sciences students

Objeto: El objetivo del presente artículo es conocer si existen diferencias en las variables que explican la intención de emprender de los estudiantes universitarios de Ciencias de la Actividad Física y el Deporte atendiendo a la formación y al género de éstos. Diseño/metodología/enfoque: Para conocer las intenciones de emprender y las distintas variables relacionadas con el emprendimiento se utilizó un cuestionario previamente validado. Éste fue administrado a 578 estudiantes pre-graduados (1er - 4º curso) y post-graduados de Ciencias de la Actividad Física y el Deporte de Valencia. Aportaciones y resultados: Se encontraron diferencias significativas (p≤0.05) en las variables que predicen …

ANÁLISE DA PERCEPÇÃO DOS RESIDENTES SOBRE O IMPACTO CULTURAL E DESPORTIVO DE UM GRANDE PRÊMIO DE FÓRMULA 1

 The aim of this study is to analyze the resident’s perception about the cultural and sport impact of European Formula 1 Grand Prix. Cluster analysis was performed by combining hierarchical and non-hierarchical methods, which allowed us to differentiate three groups with different perceptions towards sporting event: Unfavorable, Moderate Unfavorable and Moderate Favorable. Most residents believe that this event has no significant impact to cultural and sporting level. Also, differences were found between the three groups of residents in the interest of Formula 1, the support for the event, attendance and the degree of identification.  

La calidad percibida de los servicios deportivos : diferencias según instalación, género, edad y tipo de usuario en servicios náuticos

En el ámbito de la gestión deportiva, la calidad de los servicios deportivos y la satisfacción de los usuarios es un área de gran desarrollo. Este trabajo pretende determinar el grado de calidad percibida en unos servicios deportivos de carácter público como son unas escuelas de actividades náuticas. Para ello se analizaron 2375 usuarios de estas escuelas que contestaron un cuestionario sobre calidad de servicio percibida y satisfacción con el servicio recibido. La escala de calidad percibida utilizada determinó diez dimensiones de calidad: las clases, el tiempo libre, el entorno náutico, los horarios, la comida, el material náutico, la comida complementaria, la conserjería, la limpieza y l…

XIII Congreso Iberoamericano de Economía del Deporte. Los eventos deportivos: impacto, turismo y tecnología

En este libro se recogen las aportaciones realizadas por los participantes en el XIII Congreso Iberoamericano de Economía del Deporte celebrado en la ciudad de Valencia durante los días 7, 8 y 9 de junio de 2023. This book compiles the contributions made by the participants in the XIII Ibero-American Congress on Sport Economics held in the city of Valencia on June 7, 8 and 9, 2023.

La calidad percibida en los servicios náuticos de la Generalitat Valenciana

Desde la perspectiva de la Psicología del consumidor y su imbricación en las conductas deportivas, los objetivos principales de la presente investigación han sido, analizar la calidad percibida y la satisfacción de los usuarios de las escuelas del mar de la Generalitat Valenciana, y mejorar el conocimiento sobre la calidad de los servicios deportivos en instituciones públicas. El trabajo se desarrolló durante tres temporadas de actividades náuticas en las escuelas del mar de la Generalitat Valenciana con una muestra total de 3.588 usuarios. Para la recogida de datos se elaboró un cuestionario compuesto por ocho áreas de evaluación: 1) comunicación, conocimiento y notoriedad, 2) toma de deci…

Brand Perception and Its Relation to Perceived Performance of a Public Sports Service

In sport context, many contributions are involved in the perception of quality and satisfaction in sport services, but in regards to brand perception, such studies are much less common. Virtually no work is aimed at brand awareness of sports services. In the book chapter the authors expose a case study that analyze the users perception of the image of the service and is related to some performance indicators such as quality of service, satisfaction and future intentions. Data analysis is performed using structural equations and measurement scales adapted to sports facilities. The results of this study show that quality is explained by congruence with a high percentage of variance (76.6%), t…

INFLUENCIA DE LA CONGRUENCIA, CONFIANZA Y COMPROMISO EN LA RECOMENDACIÓN DE MARCA DE UNA MARATÓN

Esta investigación buscó comprobar mediante una propuesta de un modelo predictivo, si las variables de congruencia, confianza y compromiso pueden considerarse predictoras significativas de la recomendación o WOM y, en caso de serlo, en qué medida lo hacen. Para la obtención de la información, se utilizó un instrumento de medida validado, conformado por escalas que fueron adaptadas de estudios previos. Para el análisis de los resultados se utilizó el programa estadístico SPSS, en su versión 25. En primer lugar, se llevó a cabo un análisis descriptivo de los resultados, para posteriormente realizar un análisis de correlación de Pearson que permitiera comprobar la independencia de las variable…

Editorial: The Management of Emotions in Sports Organizations

Percepción social de la importancia, el impacto y los beneficios esperados de la celebración de los Juegos Mediterráneos de Tarragona en 2017

The purpose of this study was to analyse the evolution between 2009 and 2010 of residents of Tarragona's perceptions of the importance, impact and expected benefits of hosting the 2017 Mediterranean Games in Tarragona. A questionnaire was administered to two random samples of residents of Tarragona one year apart. The results showed high percentages of people who felt that this sporting event is either quite important or very important from an economic, social and sporting perspective and that it also has a high local and regional impact, albeit not so much at a national or international level. The residents felt that hosting the Mediterranean Games in Tarragona would be quite a benefit to …

Análisis de las intenciones de emprender en deporte a través de modelos lineales vs QCA = Analysis of sport entrepreneurial intentions through linear models vs QCA

Resumen: Las altas tasas de desempleo juvenil en España han generado que el emprendimiento deba ser considerado una buena salida laboral para los jóvenes recién graduados. Concretamente, el sector deportivo se presenta como una industria viable para que los jóvenes titulados emprendan, siendo escasos los estudios sobre emprendimiento realizados con estos estudiantes. Por tanto, es el objetivo del presente estudio conocer cuáles son las variables predictoras de la intención de emprender de los estudiantes pre-graduados del sector deportivo a través de la Teoría del Comportamiento Planificado, añadiendo también algunas variables sociodemográficas (género y experiencia laboral). Para ello se h…

Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction

Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…

Impacto social de un gran evento deportivo: el Gran Premio de Europa de Fórmula 1. (Social impact of a major athletic event: The Formula 1 Grand Prix of Europe)

The aim of this study was to analyse the residents´ perceptions of the impact of the Formula 1 Grand Prix of Europe after the first three races (2008, 2009 and 2010) in the city of Valencia. Therefore, we surveyed 1,065 residents to analyse their opinion of this event. Results indicate that aspects related to the economic benefits, the image, the athletic prestige, and opening the city up to the world are those which are rated the highest. However, aspects related to job creation, public investment, problems related to noise and traffic, public transportation and security, taking full advantage of and utility of infrastructure, and increase in sports practice and facilities are the worst ra…

Knowledge Management in R&D Teams at a Spanish Technical University: Measurement and Relations with Organizational Culture

The aim of this study was to create and analyze the psychometric properties of an instrument (Knowledge Creation and Dissemination Survey, KCD) to evaluate the knowledge management on Spanish R&D teams based on the Leonard-Barton’s (1995) model of knowledge flows. For this purpose, three different tasks were carried out: firstly analyzing the psychometric properties of the instrument; secondly, analyzing the knowledge management levels of the R&D teams at a technical university as well as the relationship between organizational culture and knowledge management. This instrument was developed to cover the existing gap in the evaluation of knowledge management. The “Knowledge Creation and Diss…

Influence of the Virtual Brand Community in Sports Sponsorship

This study explores how the virtual brand community (VBC) of soccer-team supporters influences the brand's attitude toward sponsorship according to the theory of image transfer. The study provides a comparative analysis using both structural equation modeling (SEM) and qualitative comparative analysis (QCA). A total of 609 supporters of a professional, first-division Spanish soccer team provide the data. The results from SEM support the importance of control, attitude toward the team, and identification variables. However, SEM cannot assure the usefulness of variables such as trust and opportunism when evaluating the resulting attitude toward the sponsor. The results from the fuzzy-set QCA …

BLINDNESS TO SPONSOR: APPLICATION TO SPORTS EVENT POSTERS

ABSTRACT Advertising posters in sports sponsorship are versatile marketing tools with significant media impact and high visibility. The purpose of this research is to measure the spontaneous recall of and attention toward busi ness brands sponsoring sports events while assessing their location and congruence level. The sample was segmented according to gender. The experiment involved 12 stimuli related to three sporting disci plines corroborating the issue of media blindness with respect to advertising posters. Consistent with the placement theory, we found that the position of the sponsoring brand affected attention and recall with no remarkable differences between genders. Furthermore, we…