0000000001195124

AUTHOR

Felicia Naatu

showing 4 related works from this author

Social Franchising : A Bibliometric and Theoretic Review

2019

Author's accepted manuscript. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Promotion Management on 07/03/2019, available online: http://www.tandfonline.com/10.1080/10496491.2019.1584777. We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual fr…

MarketingKnowledge managementbusiness.industry05 social sciencesInternasjonal markedsføringPeer reviewContent analysisVDP::Bedriftsøkonomi: 2130502 economics and businessVDP::Business: 213International ledelse050211 marketingSociologyInternational managementbusiness050203 business & managementInternational marketing
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Micro-Franchising in the Bottom of the Pyramid Market : Rwanda

2020

This study examines how a mission-driven shared identification can help mitigate the failure of a micro-franchise in Rwanda, a bottom of the pyramid market. A single case study was adopted followin...

Economics and EconometricsKnowledge managementBottom of the pyramidbusiness.industrymedia_common.quotation_subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 21305 social sciences06 humanities and the artsDevelopment0603 philosophy ethics and religionIdentification (information)Organisational support0502 economics and business060301 applied ethicsBusinessBusiness and International ManagementEmpowerment050203 business & managementmedia_common
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Social Entrepreneurship and Corporate Social Responsibility in Franchising

2021

Paper III and Paper IV is not published yet. Paper IV was excluded from the dissertation with respect to copyright.

VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213
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Crowd-out effect on consumers attitude towards corporate social responsibility communication

2022

Corporate social responsibility (CSR) is assumed to function better in open societies and competitive markets where market forces drive communication and voluntary adoption of self-regulated quality CSR practices. Thus, the common wisdom maintains that consumer awareness of positive CSR activities of an organisation elicits positive perceptions about the organisation. Contrarily, we find negative and insignificant effect of CSR communication on perceived CSR performance in the context of Norway. The findings are consistent with predictions of crowding-out theory which submits that moderately enforced government policies can displace consumers’ intrinsic motivations to contribute to public g…

VDP::Samfunnsvitenskap: 200::Økonomi: 210Management of Technology and InnovationComputingMethodologies_SYMBOLICANDALGEBRAICMANIPULATIONBusiness and International ManagementVDP::Samfunnsvitenskap: 200::Statsvitenskap og organisasjonsteori: 240::Offentlig og privat administrasjon: 242Applied PsychologyTechnological Forecasting and Social Change
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