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RESEARCH PRODUCT

Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Community

Jiaqi LiuHong WuManyi ChenZhenping ZhangJiayin QiJiayin Qi

subject

In-out perspectivemedia_common.quotation_subjectGeography Planning and DevelopmentTJ807-830Context (language use)online community010501 environmental sciencesManagement Monitoring Policy and LawTD194-195Affect (psychology)01 natural sciencesRenewable energy sourcesPromotion (rank)Interactivity0502 economics and businessGE1-350social capital theory0105 earth and related environmental sciencesmedia_commonEnvironmental effects of industries and plantsRenewable Energy Sustainability and the Environmentbusiness.industry05 social sciencesOpinion leadershipPublic relationsOnline communityKnowledge sharingEnvironmental sciencesin–out perspectiveknowledge-sharing050211 marketingPsychologybusinessopinion leaderSocial capital

description

Opinion leaders often play key roles in online knowledge-sharing communities, which has intrigued a lot of researchers and practitioners worldwide. However, it is not clear how various characteristics of opinion leaders may affect different online groups&rsquo

https://doi.org/10.3390/su11164461