6533b7d8fe1ef96bd126a146
RESEARCH PRODUCT
What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!
Inés Küster BoludaAsunción Hernández-fernándezCarmen Rodríguez SantosNatalia Vila Lópezsubject
MarketingConsumption (economics)Alcohol industrybusiness.industry05 social sciences030508 substance abuseDisease cluster03 medical and health sciencesFood products0502 economics and business050211 marketingAlcohol intakeBusinessBusiness and International ManagementMarketingDrinking environment0305 other medical scienceAlcohol consumptionAdministration (government)Food Sciencedescription
From a public administration approach, alcohol consumption is responsible for 3.8% of overall mortality. From a private approach, companies in the alcohol industry are faced with increasing competi...
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-12-28 | Journal of Food Products Marketing |