6533b827fe1ef96bd1286812
RESEARCH PRODUCT
The role of sense of community in harnessing the wisdom of crowds and creating collaborative knowledge during the COVID-19 pandemic
Maria Orero-blatKhaled Saleh Al-omoushDomingo Ribeiro-sorianosubject
Value (ethics)MarketingCoronavirus disease 2019 (COVID-19)business.industry05 social sciencesSense of communityWisdom of the crowdSocial media crowdsourcingPublic relationsCrowdsourcingArticleTest (assessment)Collaborative knowledgePerceived valueWisdom of the crowd0502 economics and businessPandemic050211 marketingSocial mediaSociologybusiness050203 business & managementSense of communitydescription
Abstract This study investigates the role of sense of community in harnessing the wisdom of the crowd and creating collaborative knowledge during the COVID-19 pandemic. It also explores the impact of collaborative knowledge creation on the perceived value of social media crowdsourcing in such crises. PLS-SEM was used to analyze the data and test the research model. The results show that sense of community has a significant role in harnessing the wisdom of the crowd and creating collaborative knowledge. The results confirm a significant impact of sense of community, the wisdom of the crowd, and collaborative knowledge creation on the perceived value of social media crowdsourcing in responding to the COVID-19 crisis.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-08-01 | Journal of Business Research |