6533b831fe1ef96bd129972b
RESEARCH PRODUCT
Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents
María Eugenia Ruiz MolinaIrene Gil SauraBeatriz Moliner Velázquezsubject
Service qualityConceptualizationTourism Leisure and Hospitality Managementmedia_common.quotation_subjectLoyaltyConceptual modelContext (language use)MarketingModerationPsychologyTourismLoyalty business modelmedia_commondescription
Research on loyalty in tourism is becoming an area particularly relevant in the design of strategies for tourism companies oriented towards creating and continuing customer relationships. In this context, the present paper aims at studying loyalty formation in its two approaches (attitudinal and behavioral) from a dual purpose. First, we conduct a literature review on loyalty conceptualization in the context of tourism and focus on the main background — satisfaction, service quality, value and customer commitment — and moderator variables — consumer variety seeking and demographic characteristics. Then a model about direct and indirect relationships between these variables is presented. Next, further research and practical implication of this approach are discussed.
year | journal | country | edition | language |
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2011-01-01 | Journal of Vacation Marketing |