Introduction to Price Bundling

6533b854fe1ef96bd12ade15

RESEARCH PRODUCT

Introduction to Price Bundling

Ralph Fuerderer Georg Wuebker Andreas Herrmann

subject

TheoryofComputation_MISCELLANEOUS Service (business)Reservation price TheoryofComputation_GENERAL Production (economics)Business Price discrimination Service oriented Accident insurance Industrial organization Conjoint analysis

description

Collecting goods or services in a package and selling them at a (discounted) package price has become a widespread sales practice in many production or service oriented industries. The methodology itself is called Price Bundling and can be classified as a price differentiation tool for the price management of multiproduct/service enterprises.

year	journal	country	edition	language
1999-01-01

https://doi.org/10.1007/978-3-662-09119-7_1

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