6533b859fe1ef96bd12b7da0
RESEARCH PRODUCT
Comment gérer des expériences touristiquesextraordinaires ?Analyse et recommandations à partir d’une immersiondans les parcs à thème
Laurence GraillotRémi MencarelliBlandine Antebliansubject
immersionexperienceparcs à thèmeintros- pective diaries.journaux de bord.[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administrationtheme parksexpériencedescription
The designers and managers of theme parks seek first of allto encourage the visitor's immersion in the heart of an ex-traordinary experience. Nevertheless, access to this type ofconsumption experience is not systematic and the visitor'simmersion does not seem permanent. In this article, we of-fer a better understanding of the park experience. Buildingon the analysis of 41 introspective diaries of theme parkvisitors, we identify states of immersion but also other ex-perienced states (submersion, emersion, reject). On a ma-nagerial plan, this approach offers understanding keys toparks managers and more globally to managers of touristsites offering extraordinary experiences.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2011-10-01 |