6533b871fe1ef96bd12d0c52
RESEARCH PRODUCT
La fidélité des consommateurs : une tentative de synthèse
Marie-christine LichtléV. Plichonsubject
fidélitéconfiancecoûts de changementsatisfactionmodèle transactionnel.[SHS.GESTION]Humanities and Social Sciences/Business administrationintention de réachatmodèle transactionnelmodèle relationnel[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administrationengagementdescription
The aim of this article is to offer a synthesis of a very important concept in marketing. After having analysing the definitions of loyalty and their evolution, an overview of theoritical explanation is presented and four main processes based on different theories are identified. The aim is to understand how these theories can be integrated in a general model, in order to open up new avenues of thought.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2008-01-01 |