6533b874fe1ef96bd12d62bb
RESEARCH PRODUCT
Fintech strategy: E-reputation
Salvatore MocciaIgor TomicMaria Rodriguez Garcíasubject
media_common.quotation_subjectStrategy and ManagementBig databanking02 engineering and technologyCompetitive advantageDigital mediaFinTechbanking; big databig data020204 information systems0502 economics and businessfinancial technology0202 electrical engineering electronic engineering information engineeringRelevance (information retrieval)MarketingBusiness and International ManagementE-reputationmedia_commonAtmosphere (unit)business.industrydigitisation05 social sciencesScopus(2)AnalyticsNegocisbusinessLaw050203 business & managementReputationdescription
Digital media use applied to professional atmosphere is increasing its relevance in the companies of the 21st century. As a consequence, organisations should bear this fact in mind and adapt their corporate strategies to the new market demands. Online social networks offer customers the possibility to bring attention to issues they believe need to be addresses by organisations. Added to this, e-reputation plays a pivotal role in determining a company's competitive advantage. This paper studies the role of e-communications in an organisation's strategy and how analytics and modelling techniques are used to take advantage of the digital media content. It discusses the historical reputational challenged experienced by banks and how can the current fintech industry take advantage of past errors. Finally, an overview of effective mechanisms to improve e-reputation is presented.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-01-01 |