Search results for " Consumer"

Wine Consumer Preferences and Attitude in Colombia

2015

During the last third of the twentieth century the world wine market became significantly competitive. Consumption declined in the traditional wine producing and consuming countries, while competition emerged from such 'New World' nations as the United States, Australia and Chile, and prosperous consumers chose quality rather than quantity in consumption (Bisson L. F. et al., 2002). Over the last decade, the wine industry has become increasingly globalized (Velikova N. et al., 2013). Global outlook of wine market is characterized by a supply higher than demand, which results in an even more competitive environment. Many wine producers look for new opportunities to increase their sales and e…

Italian wines in the new world wine consumers countries: the case of the Russian market

2015

Over the last few decades, the wine market has been affected by a deep structural transformation due to globalization and mounting international competition. In particular, the wine demand has registered a geographical change with a fall in the traditional markets and an increase in the new markets among which Russia and China. Russia is one of the largest markets for wine on the planet, therefore, know what quality attributes are appreciated by Russian consumers is relevant in order to define effective business and marketing strategies. An hedonic price model has been used in this work in order to estimate implicit price for the main objective attributes of Italian wine sales in the Russia…

Wine labelling and choices of consumers

2011

Study of growth opportunities for Sicilian sparkling wine market by a Simple Correspondence Analysis and a Focus Group

2010

Sicilian territory vocation to the production of wines is a prerequisite needed to ensure a large variety of high quality products, very appreciated by national and international markets. Indeed, Sicily produces sparkling wines since the past century and now there are 21 Sicilian wineries that produce high quality sparkling wines. Currently, Sicilian sparkling wines are sold in the local market, however, customer penetration is still low due to a lack of communication and advertising. This paper is divided in two parts and aims to investigate through an experimental survey, possible growth opportunities for Sicilian sparkling wines market. In the rst part we applied the Simple Correspondenc…

Assessing preferences of some predefined consumer profiles for attributes of small fruit

2015

Small fruit (commonly referred to as berries), represents a potential high-value niche-market crop in Italy. This fruit grows naturally in many localities of northern Italy, but favorable environmental conditions for this crop can be found also in southern regions where this production may support local farmers' incomes. According to literature and to official statistics, small fruit's health benefiting properties are well known in the international market, but little is known about the reason of a low commercialization rate of fresh small fruit in Italy. The objective of this study was to assess, in the domestic market, consumer preferences for small fruit according to consumer rankings ap…

Study of the importance of emotional factors connected to the colors of fresh-cut cactus pear fruits in the consumer purchase choices for a marketing…

2013

The cactus pear has always aroused curiosity because of its shape and its particular structural characteristics (plate and spiny clatodes, oval fruits of different colors and flowers of an enchanting beauty). This plant evocates the territory where it grows, characterized by a sub-tropical climate, which in Europe is represented by the region of Sicily, the island of the Southern Italy, that is one of the main producers in the Mediterranean area. Sicily has three native cultivars with different colors of the fruit: red, yellow and white. The variety with the yellow fruit is the most widespread, although all of them are commercialized. The chromatic variety of these fruits is one of the stre…

Wine label design as a strategic tool to attract consumers. A marketing study to know wine product positioning

2011

Evaluation of quality attributes and consumer preference of fresh or imported mangoes in Italy

2018

Mango is a climacteric fruit with a very short shelf-life due to its rapid ripeness after harvest. Generally, fruit from tropical countries and directed to longer transportation (EU markets), are in general harvested firm, before complete ripening (mature-green stage). This harvest practice usefully for mango fruit storability and transportability, generally causes fruits quality and taste decrease. The present study was conducted to evaluate quality attributes and consumer preference of fresh or imported mangoes in Italy. Mango fruit imported from abroad (cv Keitt, Kent and Osteen) were collected from 2 different large-scale organized distribution markets (LD). Mango fruits (cv Keitt, Kent…

La coltivazione della Papaya in Sicilia: qualità dei frutti e prospettive

2018

Data la numerosità dei genotipi di papaia coltivati in Sicilia si è resa necessaria una caratterizzazione qualitativa degli stessi. In questo studio sono stati confrontati, da un punto di vista pomologico, chimico-fisico, nutraceutico e sensoriale, i frutti di 5 differenti genotipi di papaia nell’ottica di individuarne e definirne qualità e rispondenza per il mercato locale ed europeo.

Consumer Assessment on Sensory Attributes of Fresh Table Grapes Cv 'Italia' and 'Red Globe' after Long Cold Storage Treatment

2017

The impact of research that is being carried out into the relationship between food and consumers is progressively reinforced by continuous findings in literature confirming that consumers choose foods basing on their functional cognition and sensory perception, especially when buying fruit and vegetables. Therefore, it is important for table grape producers to be aware of consumers' concerns and preferences both, during the purchasing stage and after, during consumption at home, when experiential attributes have more importance. In both cases, sensory attributes play an important role in determining consumers’ purchase behavior of table grape. Table grapes cv ‘Italia’ and ‘Red Globe’ are p…