Search results for " Mark"

Estructura factorial de la adaptación española de la Escala de Identificación Grupal de Tarrant

2011

Resumen tomado de la publicación En este estudio se analiza la estructura factorial de la versión española de la Escala de Identificación Grupal de Tarrant. Esta escala está fundamentada en la Teoría de la Identidad Social y mide aspectos cognitivos, evaluativos y afectivos de la identificación grupal. Aunque esta escala ha sido considerada unidimensional al utilizarla con adolescentes, está basada en escalas de identificación grupal previas consideradas multidimensionales. Mediante análisis confirmatorios se contrastaron varios modelos factoriales en dos muestras independientes de adolescentes españoles (N= 1.795) y mexicanos (N=1.494). En ambas muestras el modelo de tres factores (autocat…

Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach

2020

This paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equation modeling was used in this study, using the variance-based partial least squares (PLS)&ndash

Bricolage in the marketing efforts of a social enterprise

2016

Purpose The paper aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise. Design/methodology/approach The authors have used an in-depth case study of collaboration between a Finnish university and an Indian social enterprise as the methodology for the research in which the data were collected over a period of two years. The data involve semi-structured interviews, field notes and student reports. Findings The authors propose bricolage as a method of marketing ingenuity in resource-constrained social enterprises. Network bricolage and entrepreneurship education bricolage were identified as two mechanisms adopted to address…

Entrepreneurial Marketing in Small Firms: A Comparative Study of Small Software Technology Firms in Central Finland, Wales, UK and Silicon Valley, US

2015

This paper reports on present research of Entrepreneurial Marketing (EM) in small software technology firms (SSTFs) in order to investigate and compare the effects of ecosystems in three different countries and, the effect this has on a firm’s EM orientation and, on business growth. Firms today operate in a business environment characterized by increased risk and decreased ability to forecast while markets are uncertain, are fragmenting and becoming frictionless. Hence, firms interact as competitors, customers, and collaborators in a global, knowledge economy. Such changes have had an effect on marketing (Schindehutte, Morris and Pitt 2008) and reflect the type of marketing practiced in sma…

Consumers’ Willingness to Pay for Agri-Food Products Delivered with Electric Vehicles in the Short Supply Chains

2022

This study aims at investigating the consumers’ willingness to pay (WTP) for agri-food products delivered in the farmers markets with electric vehicles (EVs). The empirical analysis has been carried out by administering an online questionnaire to 273 consumers within a hypothetical context. A multiple price list has been provided in order to measure the price premium for 1 kg of oranges transported by EVs comparing with the ones transported by traditional vehicles. A Tobit regression model has been used for the data analysis in order to identify the most influential factors affecting the consumers’ WTP. Results suggest that consumers’ WTP is mainly influenced by environmental attitudes, kn…

Growth and limb bone histology of aetosaurs and phytosaurs from the Late Triassic Krasiejów locality (sw Poland) reveals strong environmental influen…

2022

Abstract The growth pattern of the Polish phytosaur Parasuchus cf. arenaceus and the aetosaur Stagonolepis olenkae (both Krasiejów; Norian) was studied. Results were compared to published data of other members of these two groups and to a new sample of the German (Heslach; Norian) phytosaur Nicrosaurus sp. All three herein studied taxa display lamellar-zonal bone consisting predominately of parallel-fibred tissue and on average a low to moderate vascular density. Towards the outer cortex the thickness of annuli increases in most samples and becomes distinctly wider than the zones. Therefore, most of the appositional growth in adults was achieved during phases of prolonged slow growth. All b…

Multi-phase epidemic model and its numerical simulation

2008

Educational branding in private Spanish universities: building brands that the public fall in love with

2020

espanolA traves de la presente investigacion, se pretende analizar el papel del capital de marca universitario en el ambito privado espanol. Para ello, se lleva a cabo un estudio empirico contando con una muestra cuantitativa de 993 respuestas validas procedentes de distintos agentes implicados (343 profesores, 164 empleados de servicios y 486 estudiantes). Los resultados obtenidos muestran la repercusion de cada una de las variables del capital de marca a nivel educativo y, en especial, la importancia de construir imagen de marca para maximizar la percepcion de capital de marca en las universidades privadas espanolas. A su vez, se observan diferencias significativas de percepcion entre los…

Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

2020

The present paper analyzed the influence of ethically minded consumer behavior on retailer&rsquo

L’indicible et l’indiciel. Empreinte gustative et trace figurative

2011

International audience; L’image des aliments fait l’objet d’une production éditoriale foisonnante, protéiforme : livres de cuisine, de recettes ; ouvrages sur le goût, la table, la gastronomie, les Chefs, les styles et les cultures alimentaires ; émissions et blogs culinaires ; productions médiatiques et multimédias, artistiques et muséales innombrables . Sans dresser d’inventaire, on voit bien que le sujet fascine, au point d’occuper, voire de saturer, l’espace des publications en tous genres. L’ampleur du phénomène rend toujours plus difficile la marge de différenciation par rapport à tout ce qui est produit sur le marché, notamment en termes d’images. Difficile, en effet, de parler des a…