Search results for " branding"
showing 10 items of 79 documents
Politiskā zīmola veidošana – partiju un kandidātu centrētas pieejas Latvijā
2021
Ar politiskās zīmolvedības palīdzību dažādas partijas var izcelties attiecībā pret saviem sāncenšiem un efektīvāk veidot attiecības ar saviem vēlētājiem. Politiskajā zīmolvedībā tiek izmantotas partijas un kandidāta centrētas pieejas. Latvijas politiskajām partijām ir raksturīgs augsts mainīgums – tām ir īss mūžs un uz katrām vēlēšanām tiek dibināti jauni politiskie spēki, kā arī vēlētāji savā balsojumā ir nepastāvīgi. Šādā situācijā politiskā zīmolvedība var palīdzēt partijai konkurēt ar saviem sāncenšiem. Maģistra darba pētījuma ietvaros tika veiktas padziļinātās intervijas ar politiķiem un ekspertiem, kuri ikdienā nodarbojas ar politisko partiju komunikācijas īstenošanu. Pētījumam tika u…
Art branding i jego rola w działalności muzeum - na przykładzie Muzeum Uniwersytetu Opolskiego
2018
This paper discusses the question of building the awareness and strengthening the positive image of the brand of the Museum of Opole University in the local community. The main goal is to become familiar with the process of evoking in visitors’ minds certain associations and emotions unambiguously identified with a positive image of the brand of the Museum and the University. A separate section has been dedicated to the analysis of the relationship between the historic building of the Collegium Maius, where the Museum is located, and the exhibition space endowed with the proper graphic layout referring to the history and culturally active role of the University. The paper discusses the form…
Latvijas zīmolrade Eiropas Savienībā
2019
Pētījumā analizēts institūciju ieguldījums Latvijas zīmolradē. Valsts zīmolrade ir process, ar kura palīdzību var radīt, novērtēt, pārvaldīt un uzraudzīt valsts tēlu. Galvenās institūcijas, kas atbild par Latvijas tēla veidošanu, ir Latvijas Institūts un Latvijas Investīciju un attīstības aģentūra. Pētījuma mērķis ir, pamatojoties uz teorētiskās literatūras un gadījuma analīzi, izpētīt, kā institūcijas Latvijā veicina Latvijas zīmolradi. Darbā autore atklājusi un analizējusi zīmola fenomenu, valsts zīmolrades koncepta izcelsmi un pašu konceptu, veikusi gadījuma analīzi, izmantojot dokumentu analīzi un Latvijas Institūta izveidoto simtgades informatīvo materiālu “Latvia 100 snapshot stories”…
Modelli colturali sostenibili per le produzioni orto-floro-frutticole di qualità
2008
Il concetto di sviluppo sostenibile si è articolato nel tempo, integrando l’idea di sviluppo socialmente accettabile e compatibile con il mantenimento degli equilibri ecologici e la economicità dei processi produttivi. La salvaguardia dell’ambiente e della salute umana, l’uso razionale delle risorse naturali e degli input tecnici, il mantenimento di elevati e stabili livelli economici di crescita ed il rispetto dei principi di equità sociale, sono i paradigmi della sostenibilità dei processi produttivi, anche in agricoltura. In un contesto di economia globalizzata, che di fatto ha creato le condizioni di estremo disagio delle economie agricole più deboli e che comunque ha reso più aleatorie…
An empirical assessment of employer branding as a form of sport event sponsorship
2019
Purpose. The purpose of this paper is to expand and test Backhaus and Tikoo’s (2004) employer branding (EB) conceptual framework from the perspective of internal EB in a sport event sponsorship context. Design/methodology/approach. This study developed a set of hypotheses, which were tested in the context of a business-to-business multinational organization’s sport event sponsorship project. Empirical data were collected from 716 employees of the case company after the sponsorship project was complete. Findings. The results support all the hypotheses and reveal that a sport event sponsorship project can act as a means to achieving EB goals in the investigated context. Research limitations/i…
Food Packaging. Narrazioni semiotiche e branding alimentare
2022
Analysing food packaging means discovering its narratives, the ways in which a culture thinks about it. To analyze how brands speak to consumers through packaging is to delineate the type of consumers that brand is targeting. Packaging is one of the elements of the branding process and is also one of the texts through which a certain culture thinks about and reflects food, dietetics, health, taste, and nutrition.
Personal branding or employee advocacy : expert's use of social networking site
2017
This paper deals with social media in building experts’ professional images. In the theoretical part, online communities are discussed in the light of the paper’s topic. The study relies on technological adoption models, and in particular, the UTAUT (Unified Theory of Acceptance and Use of Technology) 2 model. In the empirical part, the use of LinkedIn was analyzed as the major tool for professional networking. Our research results suggest that the use of LinkedIn has been initiated mostly by invitation or encouragement of another user. Only in rare occasions, self-branding was reported as the primary motivation to register into LinkedIn. Self-presentation was improved in the process of usi…
'I Show Off, Therefore I Am': The Politics of the Selfie
2016
International audience; Named word of the year by the OED in 2013, the “selfie” is a worldwide phenomenon. Many see these digital self-portraits as markers for the spread of narcissism or signs of the blurring of limits between the public and private spheres. Initially popular with young people, selfies were soon adopted by politicians who, in a mediatized society, are eager to adhere to new vogues and use digital trends to self-promote. Like “digital natives”, they attempt to go viral by turning their cellphones on themselves and tweeting. Contrary to more formal images (official portraits, campaign posters) where politicians are clearly packaged and marketed, self-snapped photos taken on …
35858_SHRM_Topic 6_Attraction and hiring of human resources
2022
El document forma part dels materials docents programats mitjançant l'ajut del Servei de Política Lingüística de la Universitat de València. Slide set for Topic 6 ("Attraction and hiring of human resources"), as part of the teaching materials of the course/module “Strategic Human Resource Management” (35858), group OR (tuition in English), Grau en Administració i Direcció d'Empreses (ADE), Universitat de València.
Dziedzictwo kulturowe a marka regionu
2016
This article discusses the possibility of the use of cultural heritage in the process of branding of the region. The use of cultural heritage is extremely important because it is both unique and exceptional, and this creates a great opportunity for a clear distinction of the region from the competition. The article shows, among others, that cultural factors are beginning to play an important role in the location decisions of investors and is one of the key elements of competitive advantage.