Search results for " campaign"
showing 10 items of 117 documents
Validation of a temperature emissivity separation hybrid method from airborne hyperspectral scanner data and ground measurements in the SEN2FLEX fiel…
2008
This paper presents an assessment of the performance of a hybrid method that allows a simultaneous retrieval of land-surface temperature (LST) and emissivity (LSE) from remotely-sensed data. The proposed method is based on a synergistic usage of the split-window (SW) algorithm and the two-temperature method (TTM) and combines the advantages of both procedures while mitigating their drawbacks. The method was implemented for thermal channels 76 (10.56 µm) and 78 (11.72 µm) of the Airborne Hyperspectral Scanner (AHS), which was flown over the Barrax test site (Albacete, Spain) in the second week of July 2005, within the framework of the Sentinel-2 and Fluorescence Experiment (SEN2FLEX) field c…
Ancora sulle "esplosive palatali" nelle inchieste dell'Atlante Linguistico del Mediterraneo (ALM): i punti albanesi
2021
Tra i «Problemi redazionali» emersi in fase di controllo e organizzazione dei materiali giunti dalla campagna di rilevamenti dell’Atlante Linguistico del Mediterraneo (ALM), Berruto (1971-1973) rileva la proliferazione e l’eterogeneità di alcune scelte grafemiche operate da diversi raccoglitori che, impegnati in una trascrizione più o meno puntuale delle risposte ottenute, avevano interpretato e risolto variamente alcune delle indicazioni previste nel sistema di trascrizione fonetica che accompagnava il Questionario. Particolarmente complesso era emerso il quadro relativo alla trascrizione di alcune consonanti del settore “palatale”, per le quali i grafemi (e i foni a essi corrispondenti) p…
Public communication for addressing violence against women before and during the Covid-19 pandemic. A comparative analysis of the national communicat…
2021
This paper aims to explore the contribution provided by these campaigns in the two Countries to prevent and combat the “double emergency” of male violence against women under the Covid-19 pandemic.
La campagna per le elezioni dei membri della Consulta delle Culture di Palermo: prime riflessioni a partire da una ricerca sul campo
2019
L'articolo riflette sul processo di istituzionalizzazione della Consulta delle Culture del Comune di Palermo, istituita nel 2013, ed analizza la campagna elettorare del 2018 a partire dalle interviste ad alcuni candidati e testimoni privilegiati. The article concerns the institutionalization process of the Council of Cultures of the Municipality of Palermo, established in 2013. Furthermore, it analyzes the 2018 electoral campaign starting from interviews with some candidates and privilege witnesses.
Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns
2021
[EN] Sponsored content on Facebook has become an indispensable tool for implementing political campaign strategies. However, in political communication research, this channel is still unexplored due to its advertising model in which only target audiences are exposed to sponsored content. The launching of the Facebook Ad Library in May 2018 can be considered a turning point in this regard, inasmuch as it now offers users direct access to ads paid for by political parties, among other advertisers. This paper analyzes some aspects of the strategies implemented by six national parties during the campaigns running up to the two general elections held in Spain in 2019, by performing an analysis o…
New Media E-marketing Campaign. Case Study for a Romanian Press Trust
2014
Abstract The impact of new media on the organization of the companies has increased a lot in the recent years. This was achieved either through the implementation of new media tools for the business management, or by opening up to clients or other companies using social media. Attracting new customers and communicate with them by using social media platforms such as Facebook or Twitter that have become a necessity. In this work we have done a case study applied to press trust in Romania. For a period of 2 years will be done a total of 5 marketing campaigns on the social network platform Facebook. In this paper we will present the results of the first three campaigns, the other two still bei…
The role of public awareness campaigns in sustainable development
2017
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
'Where Have I Heard It?' Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic
2021
Although traffic crashes are the eighth leading cause of death in the world, and are linked to vehicle and infrastructure-related factors, crash-related fatality rates are much higher in lowincome countries. Particularly, the Dominican Republic is the country with the highest accident rate in the whole American continent. Therefore, in the past few years, public agencies have been developing different measures aimed at reducing traffic fatalities, including road safety campaigns. The aim of the present study was to assess the recalling of such campaigns among the Dominican population, which may serve as an additional indicator to evaluate their effectiveness in this and other countries of t…
L'intonaco Li Vigni nell'architettura del XX secolo a Palermo. Nuove conoscenze e applicazioni diagnostiche per la manutenzione
2013
Il saggio presenta lo studio degli intonaci formulati per imitare le pietre e i marmi naturali che si diffondono in Sicilia all’inizio del XX secolo ed evidenzia che le prime applicazioni e la diffusione delle nuove malte, anche nel resto dell’Italia, risentono delle sperimentazioni condotte in tutta l’Europa. Il contributo riassume i risultati di una rigorosa e capillare ricognizione tra i brevetti conservati presso l’Archivio Centrale dello Stato a Roma inerenti alle malte per il confezionamento dell’intonaco a “finta pietra”, ne analizza i contenuti in modo critico e pone in risalto i contatti culturali con le sperimentazioni dei materiali in atto nell’ambito dei grandi cantieri di resta…
Estudios epidemiológicos y virológicos sobre la poliomielitis en Valencia (1959-1969) = Epidemiological and virological studies into the poliomyeliti…
2009
Los estudios sobre el virus de la polio comenzaron en Valencia en 1959 de la mano del microbiólogo Vicente Sanchis-Bayarri Vaillant. Tras su formación en virología en la Universidad de Rochester y en el Instituto Pasteur, puso en marcha un laboratorio de cultivos celulares en la Facultad de Medicina de Valencia, en donde desarrolló una técnica diagnóstica nueva para el virus de la polio. Por otra parte, se llevaron a cabo estudios epidemiológicos antes y después de la campaña de vacunación de 1963, que demostraron la eficacia de la vacuna oral de Sabin y su inocuidad.// Els estudis sobre el virus de la pòlio van començar a València en 1959 de la mà del microbiòleg Vicente Sanchis-Bayarri Va…