Search results for " market"
showing 10 items of 2859 documents
Foreign Direct Investment Drivers in Romania
2013
Foreign Direct Investment (FDI) represents a condition sine qua non for a sustainable development of Romania, taking into consideration the fact that the domestic capital is not enough to assure a positive and significant growth. The present study uses the multiple linear regression to determine the main factors which influence FDI level in Romania. The international reserve and the capital market index BET have a direct and positive impact on the foreign investment flow, while the short, medium and long private and public external debt proved to influence direct, but in a negative way, the FDI.
A Simulation Analysis of the Microstructure of an Order Driven Financial Market with Multiple Securities and Portfolio Choices
2005
In this paper we propose an artificial market where multiple risky assets are exchanged. Agents are constrained by the availability of resources and trade to adjust their portfolio according to an exogenously given target portfolio. We model the trading mechanism as a continuous auction order-driven market. Agents are heterogeneous in terms of desired target portfolio allocations, but they are homogeneous in terms of trading strategies. We investigate the role played by the trading mechanism in affecting the dynamics of prices, trading volume and volatility. We show that the institutional setting of a double auction market is sufficient to generate a non-normal distribution of price changes…
Il cappero: analisi desk sui flussi di commercializzazione in Italia e nei principali Paesi competitors
2009
In questi ultimi anni, il commercio di cappero, a livello internazionale, ha fatto registrare un trend positivo rappresentato da uno scambio di prodotto pari, secondo dati forniti dal COMTRADE, a circa 3 mila tonnellate. A fronte di tali incrementi, in Italia, la superficie investita a cappero è scesa drasticamente, passando da circa 1000 ha nel ’83 a circa 170 ha nel 2006. Ciò, presumibilmente, è dovuto alla carente attuazione di sapienti strategie di marketing sul prodotto cappero da parte degli imprenditori agricoli. In quest’ottica, nell’ambito del progetto “IL CAPPERO DELLE ISOLE MINORI”, è stata avviata una ricerca con lo scopo di elaborare un piano strategico di rilancio del comparto…
What You Should Know About Carbon Markets
2008
Since the entry into force of the Kyoto Protocol, carbon trading has been in continuous expansion. In this paper, we review the origins of carbon trading in order to understand how carbon trading works in Europe and, specifically, the functioning of the European Union Emission Trading Scheme (EU ETS) and the workings of several spot, futures and options markets where European Union Allowances are traded. As well, the linking of the EU ETS with the other United Nations carbon markets is also studied.
Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes
2016
This paper aims to explore consumer attitudes toward using smart shopping cart, considering country of origin, gender, age, and intentions to use smart shopping carts while purchasing. Moreover, it investigates the influence of extracted factors on consumers' attitudes toward using smart shopping carts and the users' levels of digital competence. The data was collected through survey questionnaires using a purposive sample of 313 Croatian and Italian respondents. To this end, we applied statistical methodologies such as binary logistic regression, factor analysis, and analysis of variance. We found that, compared with Croatians, Italian respondents have a more positive attitude toward using…
Why do People Attend Sport Events at Mature Tourist Destinations? An Analysis of Visitors’ Motivation to Attend the Windsurf World Cup on Sylt
2016
Abstract Introduction. Sport events have become a popular tool for the marketing of tourist destinations. In this regard, it has to be kept in mind that the effects events can generate for destinations largely depend on the motivation of the attendees. Building on this insight, the aim of this paper is to compare the motivational structures of two types of visitors (primary purpose event visitors and casual visitors) to the German island of Sylt during a Windsurf World Cup. This event-destination combination was chosen because it represents the tendency for popular tourist resorts to use small-scale sport events in their marketing efforts. Material and methods. The research was conducted us…
Prediction and Control: The Specific Role of Business Angels in the Investment Process
2019
International audience; Entrepreneurs and related investors (business angels and venture capitalists) rely on different types of rationalities. Extant research suggests that conflicts resulting from misunderstanding can emerge between entrepreneurs and investors when they adopt different rationalities but must switch those rationalities because of the maturity of their ventures and the degree of uncertainty they face. Relying on three in-depth case studies, this research contributes to both entrepreneurship and effectuation literature by emphasizing the specific role of business angels in helping entrepreneurs switch rationalities when necessary to attract funding resources from venture cap…
CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?
2011
Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are mixed in with corporate social responsibility programs and cause-related marketing. Consumers want more of the products and services they buy to support worthy social and environmental issues.
Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age
2018
This paper joins two streams of literature: caused-related marketing and viral advertising. Three main objectives guide our work: (i) to test whether a transfer of attitudes occurs in a viral cause...
Segmentando el mercado de internautas atendiendo a su nivel de afinidad: (I)fuerte, (II)medio y (III)débil
2017
Esta investigación pretende confrontar el Marketing con Causa con el Marketing de Afinidad. Para ello se descompone la audiencia de una campaña de Marketing con Causa viral en segmentos de internautas con distinto nivel de afinidad: i) fuerte (con experiencia previa de marca y de causa); ii) medio (con experiencia previa o de marca o de causa); iii) débil (sin experiencia previa ni de marca ni de causa). El objetivo es justificar la utilidad de este criterio como vía para optimizar el resultado de la comunicación segmentada. Con dicho fin, se ha estudiado un caso real planteado de forma experimental midiendo las actitudes de una muestra de 276 internautas antes y después de visualizar un sp…