Search results for " marketing"

Ouvrir le management stratégique de l’innovation

2016

International audience; Nul ne peut aujourd’hui nier que l’ouverture est une évolution majeure du management de l’innovation. Popularisée par l’expression heureuse de Chesbrough « d’Open Innovation » (2003, 2006), cette ouverture est intimement liée à des changements majeurs qui incitent les organisations à repenser l’organisation de l’activité d’innovation. La disponibilité accrue de travailleurs hautement qualifiés, le développement des pratiques de capital-risque, l’accélération du changement technologique et la disparition progressive des frontières entre certains secteurs d’activité, le développement des capacités de R & D des acteurs sont autant de facteurs qui poussent les entreprise…

Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram

2020

Social media are increasingly used as platforms to not only socialise but also to shop for products and services. Social commerce is the new trend in e-commerce that leverages the enhanced consumer-to-consumer interactions to support shopping processes. Based on the concept of social commerce constructs suggested by Nick Hajli, this article investigates the role of social commerce constructs, emotional and informative support, and trust as drivers of social commerce intention. We apply multi-group analysis to validate the drivers of social commerce for two of the most relevant social media platforms: Facebook and Instagram. Based on a sample of 800 social commerce users, our findings reveal…

The Relationship Between Ethical Organisational Culture and Organisational Innovativeness : Comparison of Findings from Finland and Lithuania

2016

The paper explores the interrelations between ethical organisational culture and organisational innovativeness in two different socio-cultural contexts, Finland and Lithuania. According to the Global Innovation Index 2013, Finland ranked 6th and Lithuania 40th in terms of the national capacity to produce innovations. Prior research by Riivari and Lamsa (J Business Ethics 124:1–17, 2014) and Riivari et al. (Eur J Innov Manag 15:310–331, 2012) argues the importance of the ethical dimension of organisational culture in fostering the organisational capacity to innovate. In this paper, a different context is taken to test hypothesised differences between the two multidimensional phenomena. The p…

Prospects of Tourism for Peace

2021

Over the years, philosophers have debated the problem of war and peace. Is violence inherently enrooted in our minds? Or simply are we educated in a violent society? Is war a social malady to be eradicated or part of our nature? The myth of Cain and Abel gives some hints on this, but, of course, it does not suffice to explain the complexity of the conflict in the societal order. Humans often are slaves of negative emotions such as rage, fear, greed, and envy. Nonetheless, as Immanuel Kant imagined, a durable and perpetual peace can be internationally achieved, where a tacit agreement is convened among nations. In so doing, they should share a common-grounded constitution and be subject to t…

Introduction to Tourism Security

2020

The present essay review explores the problem of terrorism and security in tourism fields. Certainly, plans and policies provided by guide-books are not being followed in disaster-contests simply chaos and disorder are the nature of emergencies. Beyond any protocol, crises and security are not properly defined by scholars. In this essay-review, we will not pay attention to define what tourism security means, lest by the lens of three senior scholars, Sevil Somnez, Abraham Pizam and Peter Tarlow, who have accomplished this task. They have explored not only the roots of terrorism but security over 20 years. Despite the criticism, they deserve recognition for this legacy. Based on substantial …

Starptautisko zīmolu ietekme uz patērētāju uzvedību

2018

Zīmoli ir pamats daudzu uzņēmumu pastāvēšanai un labklājībai. Spēcīgiem zīmoliem ir milzīgas pilnvaras un labi ienākumi, taču pastāv tik daudz problēmu, kas var traucēt viņu attīstību un apdraudēt viņu pastāvēšanu. Zīmolam jābūt šādām īpašībām: redzamība, pozicionēšana, papildu priekšrocību apraksts, iezīme. Katrs uzņēmums cenšas izcelt savus produktus, lai parādītu, ka viņu preces nav līdzīgas citu uzņēmumu īpašībām. Katram zīmolam ir jābūt individuālam, tas ir, īpašam raksturlielumu kopumam, kas saskaņots ar citiem zīmoliem, tas ir tas, ko ražotājs piegādā tirgū, kas ir tā kontrolē. Šobrīd patērētājs pērk nevis produktu, bet zīmolu. Katrai markai ir sava mērķauditorija, kas nosaka tēla ve…

Editorial

2014

Guided Tour Influence on Cruise Tourist Experience in a Port of Call: An eWOM and Questionnaire-Based Approach

2016

The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a highly satisfactory and sentimentally positive experience for the cruise tourist. Moreover, the empirical findings revealed that taking a guided tour has a moderating effect on (1) the interaction between destination image–satisfaction, (2) the satisfaction–loyalty causal relationship and (3) the destination image formation process regarding the …

Viral marketing through e-mail: the link company-consumer

2013

Purpose – The purpose of this paper is to identify the antecedents that may determine the opening of e-mails from companies that endeavour to promote their products, and what may motivate individuals to forward such messages to others. Design/methodology/approach – The paper presents exploratory research to approach the nature of the viral process and descriptive research for testing the proposed hypotheses. Findings – The opening of an e-mail is determined by the value that an individual may perceive that the message might contain. Forwarding of the message is determined by its opening, and by the individual's perception about the value of the message it may provide to others, besides the…

The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective

2020

This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by socia…