Search results for " marketing"

How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy

2020

The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers&rsquo

Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing

2021

Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510…

Sustainability for Food Consumers: Which Perception?

2019

A sustainable future for the community is one of the objectives established by the European Union Agenda 2030. Furthermore, sustainable consumption has been identified as one of the possible trajectories for sustainable development. It is for this reason that food production, distribution and consumption ways cannot be overlooked for sustainability achievement, as well as the consumer&rsquo

Culinary tourism experiences in agri-tourism destinations and sustainable consumption-Understanding Italian tourists' motivations

2019

Culinary tourism represents an emerging component of the tourism industry and encompasses all the traditional values associated with the new trends in tourism: respect for culture and tradition, authenticity and sustainability. Italy is known worldwide for the richness and variety of its gastronomy, and agri-tourism represents one of the most important places where culinary tourists can experience local food and beverages. By using a modified version of Kim and Eves&rsquo

A Lisrel Model for Country Risk Assessment

2015

As German industry is very much export-oriented, country risk assessment is a major problem in international marketing for German suppliers. The data from several country risk assessment indicator concepts were collected and put into a LISREL model to test which hypothesized relationships between the measured variables and hypothetical constructs can be empirically proved. A structural equation model will be developed to be able to test the causal relationships between the hypothetical constructs over time (multi-wave, multi-variable model).

Business Intelligence in the Database Marketing – A Case Study of a German Insurance Company

2021

Sport and Wellness Technology to Promote Physical Activity of Teenagers

2021

Life-long physical activity patterns are established during teenage years, so promoting physical activity is important. Sport and wellness technology has potential for promoting physical activity. Yet, research concerning its use among teenage populations is sparse. This intervention study investigated whether using a sport and wellness technology application could affect teenagers' physical activity intention, its antecedents, and the effects of these antecedents on intention. The study uses the theory of planned behavior (TPB) combined with self-efficacy as a theoretical model. The results showed no statistically significant difference between the intervention and control group in terms o…

Social Tourism and Healthy Ageing

2015

Recent research in social tourism notes possible links between tourism participation and improvements in health. However, there is a lack of quantitative evidence concerning the potential links between tourism participation and self-reported health amongst older people. An ageing society requires measures to promote independent living and enhance older people's quality of life. This paper provides evidence that older tourists are more active and healthy than non-tourists, from a study comparing health perceptions amongst Spanish older people. The results provide tentative conclusions of causal relationships between tourism and dimensions of physical and mental health through a Structural Eq…

A Predictive Model for Automatic Detection of Social Isolation in Older Adults

2017

Social isolation is a problem that is accentuated in the stage of old age. This condition puts at risk the physical and mental integrity of older adults. This paper presents a predictive model for the automatic detection of social isolation in older adults. The predictive model was implemented in a mobile application that monitors communication and mobility activities performed by an older adult. The system also considers demographic aspects to improve the prediction results. The mobile application was also generated for a caregiver who is responsible for receiving notifications about the specific level of social isolation of the older adult. The predictive model was evaluated using an expe…

Engager la réciprocité du client réclamant à l’ère digital

2019

International audience