Search results for "Advertising"

For a socio-psychological approach of the concept of racial stacking

2015

AbstractResearch studies focusing on the relationships between team sports and socio- ethnicity have developed in the Anglo-Saxon literature since the 1970s. In particular the use of the concept of racial stacking confirms a growing interest in a more complex vision when it comes to player selection and positioning. In basketball, studies have identified that black players are overrepresented in the American professional basketball championships (NBA) and at the same time patterns of racial stacking exist as they are overrepresented at non-central positions. This research led to a survey of black players’ positions in the professional championships in France (Pro A basketball). Using social…

La promoción de la actividad física en el lugar de trabajo: demanda de actividad física en dos mercados madrileños. (Promotion of physical activity a…

2009

Promotion of physical activity at the worksite is part of the global strategies for health promotion. The introduction of physical activity programs at worksites requires an analysis of the current demand in specific contexts. This study analyzes the demand of physical activity among workers at two markets in Madrid: "Maravillas" and "Las Aguilas". It is hypothesized that in both markets latent demand (people that do not practice physical activity but are wishing to do so) prevails over actual demand (people that already practice physical activity) and absent demand (people that do not practice physical activity and do not wish to do so). Results show that this hypothesis is fulfilled at "M…

Disease awareness campaigns in printed and online media in Latvia: cross-sectional study on consistency with WHO ethical criteria for medicinal drug …

2018

Background European legislation prohibits direct-to-consumer advertising of prescription medicines, but allows drug manufacturers to provide information to the public on health and diseases. Our aim was to measure the frequency of disease awareness campaigns in Latvian media and assess their compliance with international and European standards. Methods Materials on health/disease and treatments were collected between April and September 2015 from 12 newspapers and magazines and six online portals. Disease awareness campaigns were assessed using a previously developed instrument based on the WHO Ethical Criteria for Medicinal Drug promotion and European standards (EU law and pharmaceutical i…

How the Pricing Strategy of 2nd Generation HCV Direct Antiviral Agents Can Affect the Number of Treated Patients in Italy and the National Drug Budget

2013

Political candidates in infotainment programmes and their emotional effects on Twitter: an analysis of the 2015 Spanish general elections pre-campaig…

2017

[EN] The infotainment format offers candidates an informal setting to show a more personal side of themselves to the electorate, opening themselves up to potential voters. An example of media hybridisation, social networks users can immediately comment on infotainment television programmes, a process known as second screening. These second screeners tend to be especially active in politics. This paper analyses the immediate emotional reaction of these users as they watch infotainment programmes that air during the campaign or pre-campaign seasons and feature political candidates as guests. We have confirmed that second screeners react more emotionally towards the candidate when his or her p…

Olympic Games-Related Values and Host Country Residents’ Pre-event Evaluations in the Run-Up to the 2016 Olympic Games

2019

The goal of this study is to examine the relationship between perceived values in relation to the Olympic Games and individuals’ attitudes toward, and intended support of hosting the Olympic Games ...

Social media evaluation metrics

2016

Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use. But each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. Authors believe that the methods that are designed to evaluate online marketing activities should also be more specific. Hence authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a formula that can be used to evaluate the return of social media activities depending on consumer purcha…

Geolocation and voting: Candidate–voter distance effects on party choice in the 2010 UK general election in England

2012

The effect of geographical distance between candidate and voter on vote-likelihood in the UK is essentially untested. In systems where constituency representatives vie for local inhabitants' support in elections, candidates living closer to a voter would be expected to have a greater probability of receiving that individual's support, other things being equal. In this paper, we present a first test of this concept using constituency data (specifically, notice of poll address data) from the British General Election of 2010 and the British Election Survey, together with geographical data from Ordnance Survey and Royal Mail, to test the hypothesis that candidate distance matters in voters' cho…

Barcelona and SEAT, a History of Lost Opportunity: Corporate Marketing, Nation Branding, and Consumer Nationalism in the Automotive Industry

2015

Why is there no SEAT Barcelona? Barcelona is a well-named place brand, but SEAT consciously has disassociated itself from its geographic origins. This seems rather strange decision if one takes into account the increasing importance of the place-of-origin effect in automotive industry. This article describes how SEAT has constructed its Spanish identity and hidden its Catalan-Barcelona origins, and discusses SEAT’s own growing “denationalization” because of the acquisition by Volkswagen Group by using banal nationalism to gain the loyalty of the country’s nationalist consumers and to fashion a corporate image in line with Spain’sMarca España, or national brand. Through this decision, SEAT h…

Cinema audiences reproducibly vary the chemical composition of air during films, by broadcasting scene specific emissions on breath

2016

AbstractHuman beings continuously emit chemicals into the air by breath and through the skin. In order to determine whether these emissions vary predictably in response to audiovisual stimuli, we have continuously monitored carbon dioxide and over one hundred volatile organic compounds in a cinema. It was found that many airborne chemicals in cinema air varied distinctively and reproducibly with time for a particular film, even in different screenings to different audiences. Application of scene labels and advanced data mining methods revealed that specific film events, namely “suspense” or “comedy” caused audiences to change their emission of specific chemicals. These event-type synchronou…