Search results for "Advertising"
showing 10 items of 680 documents
New Technologies and Purchase Behaviour. An Analysis of the Determinant Variables in M-Shopping.
2009
Despite of the growing importance of mobile shopping in a lot of countries, there is still a lack of research work in this field. This paper aims to make an approximation of the M-shopper profile and identify the variables influencing purchase behaviour. Findings obtained from a representative sample of 2,343 Spanish Internet users show that the M-shopping decision can be predicted according to consumer age and experience as Internet user and shopper.
The role of variety seeking in short and long run revisit intentions in holiday destinations
2009
PurposeThe main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction, switching costs and past switching behavior.Design/methodology/approachThis is a quantitative study and the authors collected data personal interviews at households using the random route sampling technique. The sample comprises 400 tourists who have been on holiday at least once in the last two years, excluding lodging in relatives' and friends' houses or their own secondary residence. The data is analyz…
Puhekaverina botti
2020
Viestivät tekoälyt eli luonnollisella kielellä käytävään keskusteluun kykenevät algoritmit ovat yhä tyypillisempiä vuorovaikutuskumppaneita erilaisilla teknologisilla alustoilla. Yksi tyypillinen viestivän tekoälyn muoto on botti: automaattinen ohjelma, joka käyttää verkkopalvelun käyttäjätiliä tavallisen käyttäjän tavoin ja suorittaa yksinkertaisia toimintoja tai viestii. Tyypillisesti botit tavalla tai toisella pyrkivät näyttäytymään ihmiskäyttäjinä, tai ainakin niille ohjelmoidaan ja suunnitellaan ihmisenkaltaisia piirteitä.Artikkeli tarkastelee bottien roolia vuorovaikutuskumppaneina sisäisessä ja julkisessa mediatilassa kytkeytymällä tuoreeseen ihmis-koneviestinnän tutkimusalaan. Keski…
Customizing Semantic Profiling for Digital Advertising
2014
International audience; Personalization is the new magic buzzword of application development. To make the complexity of today's application functionalities and information spaces "digestible", customization has become the new go-to technique. But while those technologies aim to ease the consumption of media for their users, they suffer from the same problematic: in the age of Big Data, applications have to cope with a conundrum of heterogeneous information sources that have to be perceived, processed and interpreted. Researchers tend to aim for a maximum degree of integration to create the perfect, all-embracing personalization. The results are wide-range, but overly complex systems that su…
Les enquêtes client mystère : un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise " au nom…
2012
The mystery shopping technique is a tool frequently used by organizations to hit a double target: (1) to seduce/to reassure/ to make the customer regular; (2) to diffuse the customer's voice in the organization and to justify the change. Although a great diffusion of the mystery shopping in private and public organizations, there are few studies on this tool. From the SNCF's example, the author considers the mystery shopping from the foucaldian point of view as a management mechanism in order to support organizational changes and analyses the effects of power induced by this tool.
L'influence du format d'e-publicité et de l'intrusion perçue sur les attitudes envers le format, l'annonce, la marque et envers le site internet supp…
2012
This research builds on Anzieu's works (1994) to define intrusiveness concept and the persuasion theory to predict that an ad format and, besides, the perceived intrusion can have an impact on attitudinal responses. The results show that the use of some format of advertising leads intrusion perception. Furthermore, the perceived intrusion influence negatively attitude toward format, ad and brand. This perception is a mediator partial in the relation between the format and attitude toward format and a mediator total between the format and the attitude toward ad.
Exploratory Study of the Intrusion Perceived On E-advertising Formats: In Search of a Classification
2011
The aim of this paper is firstly to define intrusive advertising based on psychology literature and an exploratory qualitative study with 18 participants. We then propose a classification of advertising formats available to advertisers according to their intrusive characteristics, in particular regard to their display mode.
E-advertising Formats and Intrusion Perceived
2013
E-advertising Formats and Intrusion Perceived Abstract : The aim of this paper is firstly to define intrusive advertising based on marketing and in psychology literature. We identify the elements favoring the intrusion perceived as well as the intrusive attributes of the formats of advertising. We also envisage the consequences of the intrusion perceived for the main actors of the publicity.
Assessing the effect of information on the reservation price for Champagne: what are consumers actually paying for?
2018
AbstractTwo series of Vickrey auctions have been performed to assess the effect of packaging information (bottle and label) on the reservation prices of ordinary consumers for five brut non-vintage Champagnes. As in other studies on wine tasting, packaging information is found to explain much more of the variation in willingness to pay than sensory information. Participants are unable, or unwilling, to put different values on the Champagnes after blind tasting, but significant differences in reservation prices appear when labels are disclosed. Detailed analysis of choices reveals a large heterogeneity in individual behaviors and valuations of the Champagnes included in this study. (JEL Clas…
Aplicaciones publicitarias para móvil: conocimiento, actitudes, motivos de uso y valoración por parte de los adolescentes españoles
2012
La publicidad móvil ha ido captando la atención de los anunciantes en los últimos años convirtiéndose en un sector emergente de la actividad publicitaria actual. Fruto de este interés, y del propio dinamismo del sector, los anunciantes han ido experimentando con numerosas estrategias y herramientas, desde los SMS y MMS hasta el bluetooth o los códigos QR, con el objetivo de ser más eficaces a la hora de desarrollar sus comunicaciones de marketing. Las aplicaciones publicitarias para móviles son la penúltima de las herramientas que el medio pone a disposición de los anunciantes. El exponencial crecimiento en el uso de aplicaciones para móviles por parte de los usuarios parece augurar un buen…