Search results for "Brand"

Theoretical foundation in relevant fields of research

2016

This chapter provides the theoretical foundation in relevant fields of research. Due to the fact that part of this study is exploratory and because it combines findings from brand research, media research and social media research, it is necessary to expand on the theoretical foundation of all fields. Chapter 3 will draw upon this theoretical foundation and concretises it when necessary.

2017

Social media has become an important tool for sport organisations to interact with fans. In particular for sports that have smaller marketing budgets and that do not receive mainstream media coverage on a daily basis, social media platforms provide unique communication and marketing opportunities to overcome such challenges. This study investigates the motives of fans to communicate on the Facebook page of the International Table Tennis Federation (ITTF). It is the first study that focuses on the use of social media in the context of an international sport federation. Knowledge about the gratifications sought by fans while interacting on social media is important for organisations to develo…

Measuring Brand Value: The Case of Romanian Public Traded Companies

2018

Abstract Today most of the world's products benefit from a huge success because of a big brand. If in the past this was the case for the luxury industry where the power of branding it's reaching the consumer in the most impactful way. First by the mystery surrounding the brand, then by keeping the consumer as loyal as possible, the result being huge revenues for this brands, for, eg. LVMH, the largest group by revenue. But things are no longer the same, today the power of branding and huge revenues moved to another industry flourished, tech industry, where companies like Apple, Google, Facebook, Amazon, dominate their sectors benefiting from a strong brand name.

David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community

2021

Pilota, played using the hands, is a niche sport with origins dating back to Greco-Roman times. In the Valencian region of Spain, an indigenous version of the sport is played with healthy participation rates despite having to compete with the major global sports. This study is aimed at understanding the current situation of this sport in terms of knowledge, transmission channels, fan experience and media consumption, as well as the brand strategy challenges it faces for building a stable and sustainable fan community. The methodology consists of a combination of quantitative and qualitative techniques. Nearly 1500questionnaires completed across three study universes, four focus groups and 3…

Experimental P-T-ro Measurements of Supercritical Mixtures of Carbon Dioxide, Carbon Monoxide, and Hydrogen and Semiquantitative Estimation of Their …

2007

The P-T-ρ behavior of the CO2-CO-H2 system was studied in the supercritical region under operative conditions close to those adopted to perform hydrogenation and hydroformylation reactions in dense CO 2, thus providing new interesting information on this fluid mixture. Experiments were performed in a fixed volume reactor in the temperature range from 298 K to 343 K changing the density and the composition of the fluid phase. The one-component (Hildebrand) solubility parameter of the mixture was estimated from experimentally measured P vs T profiles, and its dependence on the density and composition of the system was analyzed to study the antisolvent effect of the permanent gases. We have fo…

Breaking the barriers of animosity: innovation in business models as a positioning strategy

2021

Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This study presents three specific developments in this field. First, to demonstrate how companies in the retail sector have been able to develop innovations in their business models through their shops and virtual channels, which generate a positive positioning in the mind of the consumer, capable of minimizing animosity towards them. In this way it is shown that a consumer can have strong feelings of patriotism, animosity and ethnocentrism, and yet a p…

Towards Nearly Zero Energy and Environmentally Sustainable Agritourisms: The Effectiveness of the Application of the European Ecolabel Brand

2020

Tourism represents an important economic driver in Italy, being responsible for approximately 13.2% of the total GDP (a value higher than the reference European average) and for nearly 10% of the regional GDP. Among the touristic sectors, the agritourist ones show a persistent growth, experiencing in 2019 a 6.7 point percentage improvement compared to the 2017 figures. Given this situation, the transition towards a low-carbon path, affecting the building sector for some time, should also involve agritourist buildings, through the release of EU directives, member state laws, and technical rules. On the other hand, agritourism sites could be awarded the Community EU Ecolabel. Unfortunately, a…

Clinical efficacy of highly purified, doubly virus-inactivated factor VIII/von Willebrand factor concentrate (Fanhdi® ) in the treatment of von Wille…

2002

Summary. The goal of therapy in patients with von Willebrand disease (vWD) is to correct the dual defect of primary haemostasis and intrinsic coagulation reflected by low levels of von Willebrand factor (vWF) and factor VIII coagulant activity (FVIII:C). Factor VIII/von Willebrand factor (FVIII/vWF) concentrates are currently the treatment of choice in vWD patients unresponsive to desmopressin (DDAVP). However, only few studies on their clinical use are available so far. The main objective of this study was to retrospectively evaluate the clinical efficacy of a highly purified, doubly virus-inactivated FVIII/vWF concentrate with a high content of FVIII/vWF (Fanhdi®). Twenty-two patients wit…

Empirical model evaluation and hypothesis testing

2016

Chapter 5 deals with the empirical model evaluation and the testing of hypotheses. It starts out with the evaluation of the measurement and the structural models, using the PLS algorithm. After the evaluation of the complete model, moderating effects are examined by conducting group comparisons (section 5.4.1) and by investigating interaction effects (5.4.2). After that, selected constructs are further examined by exploratory data analysis (section 5.5).

Brand stores' functions : an approach through brand experience

2022

In-store brand experience leverages brand equity and customer equity which are clear value sources for brands (literature review and exploratory studies). The experience quality is linked to its capacity to meet these goals. Compared to generalist distributors and multi-brand experiences, brand stores are dedicated and focused. They are key places since service and experience items are crafted by the brand itself. The brand is therefore able to grant a genuine, i.e., authentic brand experience (brand content recognition and brand authentication through in-store experience). It is less the case in its distributors’ stores, where brand experience competes with its competitors’ and its distrib…