Search results for "Commerce"
showing 10 items of 469 documents
Determinants of website traffic: the case of European fashion apparel retailers
2014
The globalization process together with the extraordinary growth in the use of Internet offer firms new growth opportunities. Retail firms are using a multichannel approach, involving the Internet, in their internationalization strategies. Website traffic as measured by unique users and online awareness is among the measures for assessing the success of the online channel. There is little evidence, however, linking website traffic and the characteristics of the retail multichannel internationalization process. In order to fill this gap, this paper analyses the factors explaining the retailer's international website traffic. Website traffic data for a sample of European fashion apparel retai…
Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores
2011
The main purpose of this paper is to analyse the role of information quality as a mechanism for reducing virtual shopping perceived risk and inducing greater online purchase intent. In this way, a theoretical model is presented which explains the inverse relation of information quality (referred to product and transaction-associated services) and perceived risk, and the influence of these variables on online shopping intention. 350 young consumers navigated the web page of a fictional clothes brand, and were asked to select a product and complete the purchasing process. Data analysis shows that perceived risk related to the virtual store is a significant, negative antecedent of online purch…
Organizational innovation as an enabler of technological innovation capabilities and firm performance
2014
Abstract This study assesses the relationship between organizational innovation and technological innovation capabilities, and analyzes their effect on firm performance using a resource-based view theoretical framework. The article presents empirical evidence from a survey of 144 Spanish industrial firms and modeling of a system of structural equations using partial least squares. The results confirm that organizational innovation favors the development of technological innovation capabilities and that both organizational innovation and technological capabilities for products and processes can lead to superior firm performance.
Conversion rate determinants in e-commerce websites. What about moderation effects?
2018
Online retailers invest significant resource to improve conversion rates, defined as the proportion of website visitors that make a purchase. Using 1,184 observations from six e-commerce websites, this paper aims to analyse conversion rate determinants, also considering moderation effects of seasonality and webpage speed of load. Results show that free shipping and discounts policy have a positive effect on the conversion rate, moderated by seasonality and load speed. These finding could be useful guidelines for e-commerce managers in order to allocate their limited resources to the most relevant factor to increase online sales.
Tax effect on Spanish SME optimum debt maturity structure
2011
Abstract This paper analyzes the influence of the tax effect on small and medium-sized enterprise (SME) debt maturity structure. This study builds a dynamic adjustment model which endogenizes optimum structure and assumes the existence of adjustment costs. Using Spanish data, the model is estimated using a system-GMM regression to a complete panel (11,028 firms) covering 1997–2004. SMEs adjust to their target at a speed of about 37% annually, the equivalent of employing about 20 months to cover only half of the existing gap. This rate is lower than those reported in other similar papers studying large companies with publicly tradable equity.
Marketing de l'Art et de la Culture
2009
2e édition; International audience; Les organisations culturelles modernes ont besoin d'une démarche et d'outils marketing rigoureux adaptés à leurs spécificités. Cet ouvrage de référence poursuit un double objectif : éclairer le lecteur sur les caractéristiques du secteur et définir les enjeux stratégiques et outils opérationnels du marketing dans les principaux domaines des arts et de la culture (spectacle vivant, patrimoine, industries culturelles). Dans le secteur des arts et de la culture le marketing souffre d'un fort déficit d'image. Pourtant qu'il s'agisse de lancer des projets, de nouer des relations avec des partenaires, d'attirer et de fidéliser des publics, de démocratiser l'acc…
The emperor’s new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
2023
Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it urgent to understand the drivers and consequences of the exploration of styles in VTO contexts (herein called self-explorative engagement). Notably, little is known about the antecedent and outcomes of the personalized self-explorative experience central to VTOs. This paper aims to fill this knowledge gap. Design/methodology/approach An online quasi-experiment (N = 500) was conducted in the context of fashion and beauty VTOs. Participants were asked to virtually try on sunglasses or lipsticks and subsequently…
Cooperation as a Mediator between ICT and Export Success
2017
The use of new information and communication technologies has been reshaping the export paradigm for more than a decade and exponentially increasing the possibilities of the exporting companies in ...
Accrual financial reporting in the public sector: is it a reality?
2014
Although modernization of governmental accounting has led to the implementation of accrual financial reporting, budgets in most continental european countries, including spain, continue to be based on cash or modified cash methods. Consequently, cash-based and accrual- based financial information coexist. this may create problems for the full implementation of accrual financial statements. this paper analyzes the differences in practice between the results disclosed in financial and budgetary statements under both bases of accounting in order to identify to what extent accrual accounting has been implemented and to verify whether budgetary and accrual- based financial figures are significan…
¿Conduce la internacionalización al éxito de una empresa familiar?: aplicación al sector textil
2015
Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familiar fueron encuestados vía postal, respecto a tres grandes bloques de cuestiones: (i) actividad internacional desarrollada, (ii) resultados financieros alcanzados y (iii) indicadores de desempeño obtenidos. El análisis discriminante planteado para com…