Search results for "Commerce"

Eficiencia y productividad de la industria textil europea desde la perspectiva del análisis envolvente de datos

2002

Tipos de cambio, ajustes en los márgenes de beneficio y poder de mercado : una comparación internacional

2000

Comunicación de la responsabilidad social corporativa : imagen e identificación con la empresa como antecedentes del comportamiento del consumidor

2007

La información sobre activos intangibles : impacto en los mercados de capitales

2001

Upstream Product Market Regulations, ICT, R&D and Productivity

2013

Our study aims at assessing the actual importance of the two main channels usually contemplated in the literature through which upstream sector anticompetitive regulations may impact productivity growth: business investments in R&D and in ICT. We thus precisely try to estimate what are the specific impacts of these two channels and their shares in total impact as against alternative channels of investments in other forms of intangible capital such as improvements in skills, management and organization. For this, we specify an extended production function relating productivity explicitly to R&D and ICT capital as well as to upstream regulations, and two factor demand functions relating R&D a…

Product Line Choice in Retail Duopoly

2011

This paper develops a successive duopoly model to identify conditions under which differentiated retailers that compete in quantities, when deciding on the range of brands to offer, will carry overlapping product lines. They will do so when retail margins on each brand are not too asymmetric. Otherwise, the less profitable brand is foreclosed from the market. It is shown that welfare increases if the upstream industry is perfectly competitive, even though fewer brands may be sold. With price competition though, exclusive dealing arises when retailers are not too differentiated and in-store competition is sufficiently intense.

Uzņēmuma produktu pārdošana izmantojot e-komercijas iespējas

2017

Diplomdarba tēma: Uzņēmuma produktu pārdošana izmantojot e-komercijas iespējas. Diplomdarba mērķis ir izstrādāt uzņēmuma koncepcijai un attīstības plāniem atbilstošu mājas lapas vizuālo dizainu. Diplomdarba ietvaros izmantotas gan kvalitatīvās, gan kvantitatīvās pētījuma metodes. No kvantitatīvajām pētījuma metodēm izmantotas potenciālo pircēju anketēšana, kā arī statistisko datu apstrādes metode, lai apstrādātu anketēšanā iegūtos datus. Kā kvalitatīvās pētījuma metodes izmantota intervija, līdzīgu pārtikas ražotāju e-komercijas kanālu salīdzināšana un Latvijas e-komercijas rādītāju apkopošana un analīze. 21. gadsimts ir iezīmējies ar strauju Interneta lietotāju skaita un tiešsaistes tirdzn…

Veikala DECATHLON Rīga e-komercijas attīstības projekta izstrāde

2021

Koronavīrusa pandēmijas noteiktie ierobežojumi noveda pie tā, ka Latvijas iedzīvotājiem bija nepieciešams sportot mājās vai brīvā dabā, kas izraisīja nepieciešamību pielāgoties . Attiecīgi visi aizliegumi ir izraisījuši ievērojamu pieprasījuma pieaugumu pēc sporta precēm, sporta apģērba un ar to saistītajiem produktiem. Savukārt uzņēmums Decathlon jau sen plānoja ienākt Latvijas tirgū, jo, ņemot vērā tā konkurences priekšrocības, tika plānots aizņemt diezgan plašu stabilu nišu. Ienākšana tirgū tika veiksmīgi pabeigta 2020. gadā, tomēr, ņemot vērā pandēmijas izraisītos fiziskās tirdzniecības ierobežojumus Latvijā, steidzami bija jāpārplāno mārketings un jāpopularizē zīmola preces tirgū, liek…

New Business Models In-The-Making in Extant MNCs: Digital Transformation in a Telco

2017

In recent years, we can observe the emergence of firms, born both digital and global, that have disrupted existing industries. Deploying digital technologies, they have developed innovative value chains and business models that threaten established multinational companies (MNCs). In this chapter, we examine how MNCs can and do respond to the challenge digital technologies represent. We describe the main facets of digital technologies and discus the potential these have to undermine the value chains and business models of established MNCs. In order to illustrate this, we employ longitudinal data from Telenor, a leading multinational mobile telecom company. Telenor perceives digitalization as…

Efeitos da Responsabilidade Social Corporativa na lealdade do consumidor com a marca

2019

Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. Design/methodology/approach – We propose a theoretical model estimated via the analysis of covariance structures using EQS 6.1. Data were obtained using an online survey of 351 Spanish sportswear consumers. Findings – This study illustrates that CSR associations have a direct, positive influence on loyalty, and an indirect influence through their positive effect on brand awareness and consumer satisfaction.…