Search results for "Consumer behaviour"
showing 10 items of 213 documents
Flow Theory and Online Marketing Outcomes: A Critical Literature Review
2013
Abstract The aim of this paper is to provide a critical review of flow theory - a psychological state - and its marketing outcomes in online environments. Despite the strong interest of researchers from various disciplines, adapting the flow theory to online environments has been problematic. Based on a careful examination of the literature, we identified conceptual challenges confronted when studying flow online. The paper further discusses some possible solutions for challenges and underlines the need for more studies in this research area. Finally, marketing outcomes of applying flow theory in online environment were examined.
What motivates the adoption of green restaurant products and services? A systematic review and future research agenda
2021
Issues regarding green restaurants have received significant scholarly and practitioner attention in the last decade, particularly concerning why consumers adopt green restaurants. Although several reviews exist on green hospitality, a comprehensive review of the literature on consumers' green restaurant adoption is currently lacking. The following systematic literature review examines 50 research studies published on the consumer adoption of green restaurant services to address this gap accordingly. Through a detailed content analysis, the research profile and thematic analysis are presented. The review further identifies four key thematic foci: (a) consumer behavior variables studied, (b)…
A general framework for collecting and analysing the tracking data of cruise passengers at the destination
2016
Cruise passengers’ behaviour at the destination is a rather poorly investigated phenomenon. The single exit/entry point and the relatively brief visiting time, which characterize cruise passengers’ experience at their destinations, make the use of GPS technology particularly suitable for the analysis of such a relevant phenomenon. The aim of this research is to propose a general framework for collecting and analysing GPS tracking data relating to cruise passengers’ behaviour at their destination. The main prerequisites and research stages for the implementation of surveys on cruise passengers will be described and a set of tools and measures for the analysis of GPS tracking data will be pro…
How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy
2020
The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers&rsquo
Archaeological tourism: looking for visitor loyalty drivers
2019
Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for t...
Effects of Perceived Identity Based on Corporate Social Responsibility: The Role of Consumer Identification with the Company
2009
The paper focuses on the mediating role of consumer identification with a company in the effect of corporate social responsibility (CSR)-based perceived identity on consumer behaviour. More specifically, it deals with the direct and indirect influences of identification with a socially responsible company on purchase intent, through two affective variables – attitude and affective commitment to the company. After the literature review that supports the hypotheses, an empirical study was carried out to test the proposed model. Findings show that CSR-based consumer-company identification influences purchase intent through the mediator role of company attitude and company commitment. This invo…
Using PageRank for non-personalized default rankings in dynamic markets
2017
Abstract Default ranking algorithms are used to generate non-personalized product rankings for standard consumers, for example, on landing pages of online stores. Default rankings are created without any information about the consumers’ preferences. This paper proposes using the product centrality ranking algorithm (PCRA), which solves some problems of existing default ranking algorithms: Existing approaches either have low accuracy, because they rely on only one product attribute, or they are unable to estimate ranks for new or updated products, because they use past consumer behavior, such as previous sales or ratings. The PCRA uses the PageRank centrality of products in a product dominat…
INFLUENCIA DE LAS MOTIVACIONES EN LA DECISIÓN DE COMPRA Y EN LA LEALTAD HACIA INTERNET /
2006
Dada la importancia que está adquiriendo Internet como método complementario a la venta en los establecimientos comerciales tradicionales, se hace necesario conocer qué motivos llevan a su aceptación y uso como canal de compra por parte de los consumidores. Por este motivo, el presente trabajo tiene como objetivo analizar las principales motivaciones hacia la compra en Internet y su incidencia en la decisión de compra y en las intenciones futuras de comportamiento hacia el sistema. Los resultados obtenidos permiten concluir que la comodidad es el principal motivo de uso del medio Internet como canal de compra y que las distintas motivaciones utilitaristas analizadas influyen tanto en el vol…
Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction
2017
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
From the Knowledge Creating Process to the Knowledge Creating Outcome: The Way to go for Multinational Corporations
2017
Continuous creation of new knowledge is an activity that is said to enable organizations gain competitive advantage in their operations. However, apart from a few studies that have generated a trail of similar studies on this subject, there remains a shortage of research on how the activity is to be coordinated from input to outcome phase for maximum benefit. This paper presents a proposal to study the knowledge creation activity with a focus on Multinational Corporations and builds on the characteristics of the knowledge creation activity: knowledge creating input (the means used to generate new knowledge); knowledge creating output (the result of the knowledge creating process); and the k…