Search results for "Consumer research"

showing 3 items of 13 documents

Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour

2015

We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.

World Wide WebComputer sciencePartial least squares path modelingContrast (statistics)Consumer researchTracingWeb site
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The experience of risk in families: conceptualisations and implications for transformative consumer research

2014

International audience; Families represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions. A framework is proposed that offers researchers an approach for applying concepts related to family risk to various consumption-related problems and issues. This framework constitutes a starting point that can be developed and expanded to facilitate a deeper un…

familyliminalityStrategy and Managementmedia_common.quotation_subjectContext (language use)Consumer research[SHS]Humanities and Social SciencesUnit (housing)Sociologyta512resilienceriskmedia_commonMarketingConsumption (economics)JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economicsbusiness.industryField (Bourdieu)Public relationsTransformative learning[SHS.GESTION]Humanities and Social Sciences/Business administrationPsychological resiliencetransformative consumer researchbusinessLiminalitySocial psychologyJournal of Marketing Management
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Evaluating Multidimensional Prices in the Bundling Context

1999

Leasing offers, such as “... Jaguar XJ6 3.2, ..., down payment DM 22,325, DM 999 per month, 36 monthly installments...” or “... Audi A4 Avant, ..., down payment DM 15,000, DM 157 per month, repayment period 36 months, residual payment DM 5,000 ...”, have made regular appearances in advertisements for several years now. That offers of this kind are accepted by buyers of automobiles is confirmed by the leasing figures for German automobile manufacturers. Since the early 1990s, between 10% and 28% of all new automobiles have been sold under a leasing agreement, depending on the maker and the model series. The average leasing share for the automobile sector was approximately 23% in Germany in 1…

media_common.quotation_subjectDown paymentContext (language use)AdvertisingConsumer researchBusinessPaymentAgricultural economicsmedia_commonInterest rate
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