Search results for "Consumer"
showing 10 items of 880 documents
Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016
2018
Inclusion of technology as part of business strategies has made consumers have other tools that help them to find information and making consumer decisions. It is here the importance of knowing influence of comments have in social networks in taking decisions of visits to restaurants. For this work, a qualitative method (focal group) was used in the first part and then a quantitative method was used (off line and online survey). The sample for focal group was made up by Equinoctial Technological University’s students in Santa Elena, the same ones belonged to the careers of Finance and Audit (7 students), Business and Business (1 student) and 2 graduates of the Finance and Audit. An experime…
Children’s art: Work or play? Preschoolers considering the economic questions of their theatre performance
2011
During their theatre project, a group of 6-year-old children tried to pursue the role of active actors, decision-makers and producers. For them their theatrical activity was viewed as work, despite the fact that adults tend to count it as play. Children were also eager to earn from their performance. Money was a sign of appreciation and status, and it determined for its part children’s position as genuine actors in an artistic project. The article considers whether some of children’s activity could be understood as work.
New Technologies and Purchase Behaviour. An Analysis of the Determinant Variables in M-Shopping.
2009
Despite of the growing importance of mobile shopping in a lot of countries, there is still a lack of research work in this field. This paper aims to make an approximation of the M-shopper profile and identify the variables influencing purchase behaviour. Findings obtained from a representative sample of 2,343 Spanish Internet users show that the M-shopping decision can be predicted according to consumer age and experience as Internet user and shopper.
The role of variety seeking in short and long run revisit intentions in holiday destinations
2009
PurposeThe main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction, switching costs and past switching behavior.Design/methodology/approachThis is a quantitative study and the authors collected data personal interviews at households using the random route sampling technique. The sample comprises 400 tourists who have been on holiday at least once in the last two years, excluding lodging in relatives' and friends' houses or their own secondary residence. The data is analyz…
Topical Review: Functional Anatomy of Human Hippocampal Formation and Related Structures
1996
Data on the internal organization, and neuronal connections of the human hippocampal formation and related structures of the limbic system are briefly reviewed. In the healthy brain, somatosensory, visual, and auditory input proceeds through neocortical core and belt fields to a variety of association areas, and from here the data is transported via long cortico-cortical pathways to the extended prefrontal association cortex. Tracts generated from this highest organizational level of the brain guide the data via the frontal belt (premotor cortex) to the frontal core (primary motor area). The striatal and cerebellar loops provide the major routes for this data transfer. The main components o…
Elintarvikehuolto ja -säännöstely Suomessa vuosina 1914-1921
1979
Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour
2015
We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.
HOW WELL DOES BRAND PERSONALITY PREDICT BRAND CHOICE? A MEASUREMENT SCALE AND ANALYSIS USING BINARY REGRESSION MODELS
2005
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands belonging to the same market. Predictive power of the scale is then tested using binary regression models.
How to measure the drinking experience of beer to drive new product development
2016
International audience; Consumers interact with products using three mental systems: affects, senses, and cognition. These systems give rise to“consumer experience”. Two studies were conducted to measure the experience of drinking craft and industrial beers. The firststudy consisted in an online survey with 75 consumers whose goal was to select phrases related to each system. A set of 18phrases was selected to perform the second study in which consumers had to drink industrial beers, rate liking and selectphrases that best described their experience of drinking in a CATA list. CATA phrases were related to the affective, sensory orcognitive systems. Beers were rated similar in liking, howeve…