Search results for "DISCOURSE"
showing 10 items of 925 documents
Gendering multi-voiced histories of the North American space industry: the GMRD White women
2019
Purpose The authors focus on “writing women into ‘history’” in this study, embracing the notion of cisgender and ethnicity in relation to the “historic turn”. As such, the authors bring forward the stories of the US Pan American Airway’s Guided Missile Range Division (GMRD) and the White women who worked there. The authors ask what has a Cold War US missile division to tell us about present and future gendered relationships in the North American space industry. Design/methodology/approach The authors apply Foucault’s technology of lamination, a form of critical discourse analysis, to both narrative texts and photographic images in the GMRD’s in-house newsletter, the Clipper, dating from 19…
April Fools’ day news — still funny?
2020
The long tradition of joking connected with the first day of April seems to be dying out in the era of fake news and scary headlines published every day. The aim of the article is to show the status of April Fools’ Day jokes in the Polish and English language context on the example of the material published on a single topic — swallowing inedible objects. In order to develop the methodology of analysis of humour in the news, it is useful to take into account the notion of incongruity, whether it is appropriate incongruity, background and foreground incongruities or various levels of meta-scripts. In order to discuss the collected material, it seems necessary to specify what kind of incongru…
Integrating a Nexus: the history of political discourse and language policy research
2019
Historians of political discourse and language policy researchers should join forces to develop methods of textual analysis that help to integrate political and intellectual history. They could do so by focusing their analysis on interconnections between material realities, human physical action, practices and structures, as well as institutions and ideologies as discursive constructs. Such a version of soft constructivism underscoring the discursive nature of much of politics encourages historians to analyse past political discourses more systematically. Concepts such as nexus, historical body, mobility and discursive transfers borrowed from language research deepen our analytical understa…
Revealing financial accounting in Finland under five historical themes
2009
This article deals with the historical development of financial accounting in Finland from 1862 to 2005. The period starts with the publication of the first Finnish accounting textbook by August Lilius in 1862. The year 2005 marks another milestone: this was when all listed companies were obligated to prepare consolidated accounts according to IAS/ IFRS standards. The study applies a discourse analysis approach and presents Finnish financial accounting history under five discourses or themes, namely: entrepreneurship, academic, governance control, professional and financial market themes. Some of these have assumed more dominance over time while others have lost much of their former signifi…
Å leve et menneskeverdig liv - Martha Nussbaums globale helseetikk
2015
Nylig igangsatte FN Post-2015, sin nye utviklingsagenda. Sentralt er en global kamp for bedret helse, hvor det å leve et menneskeverdig liv står i sentrum. Imidlertid er forståelsen av selve helsebegrepet omstridt. Noen mener at det bør knyttes an til jus og menneskerettigheter, mens andre foreslår etikk og menneskeverd. Dette hviler i sin tur på motstridende menneskesyn i den globale helseetiske diskursen, nemlig mennesket som enten autonomt eller avhengig. I artikkelen analyserer jeg denne debatten ut fra det jeg hevder er Martha Nussbaums globale helseetikk, som baseres på hennes kapabilitetstilnærming så vel som begrep om ‘helse som livskvalitet’. Min konklusjon er at Nussbaums normativ…
Retoriskie līdzekļi IKEA satura mārketinga tekstos
2018
Mūsdienu patērētāji dod priekšroku zīmoliem, kuru vērtību sistēma ir tāda pat kā šo patērētāju. Viņi atzīst par labāku individualizētu pieeju sev, izklaidējošu saturu, kurā dalīties ar saviem kontaktiem, daudz vizuālās informācijas un emocionālus stāstus. Tāpēc bakalaura darba mērķis bija izpētīt, cik plaši IKEA izmanto retoriskos līdzekļus satura mārketinga tekstos IKEA tīmekļa lapā Apvienotajā Karalistē, lai izraisītu pozitīvu klientu atbildes reakciju. Tā kā IKEA tiek uzskatīts par satura mārketinga gigantu no IKEA Apvienotās Karalistes mājaslapas tika izvēlēti 20 raksti, kuri tika analizēti. Pētījuma rezultāti parādīja to, ka retoriskie līdzekļi tika izmantoti 83 reizes. Visizplatītākās…
A Civilization of Death: Argumentative and Rhetorical Strategies in the Catholic Church's Position on Biotechnology
2017
Although political deliberation rarely proceeds fairly and effectively (Habermas 1984, 1989), the author of this paper assumes the fundamentally deliberative nature of the democratic public sphere, in which different religious institutions may take a stance and argue either for or against certain legal solutions. The study examines argumentation behind the Catholic Church’s negative stance on biotechnologies such as, for example, in vitro fertilization (IVF). Drawing on the theoretical and descriptive work on normative assumptions, knowledge bases and argumentative patterns involved in practical reasoning (Perelman, Olbrechts- Tyteca 1969; Walton 1990; Fairclough, Fairclough 2010, 2012), as…
Identity politics of the European Capital of Culture initiative and the audience reception of cultural events compared
2014
The European Capital of Culture (ECOC) is one of the EU’s longest running cultural initiatives. It has an identity political focus: The designation as an ECOC requires cities to plan cultural events which foster and bring to the fore local, regional, and European cultures and identities, and moreover, present the local culture as European. How are these identity political aims mediated to the audiences of the ECOC events? The article investigates the reception of cultural events in three recent ECOCs – Pecs2010, Tallinn2011, and Turku2011 – on the basis of a questionnaire study conducted among the audiences. With the methods of statistical and discourse analysis, the article explores how th…
Mitigating-casi: relation between propositional content and discourse units
2018
El aproximativo casi entraña la inversión polar de su proposición, sin embargo, los usos considerados expletivos presentan valores atenuantes. Este trabajo complementa con un estudio de corpus la descripción teórica del uso expletivo-atenuante en relación con la unidad discursiva de casi en el habla coloquial. La unidad que ocupa en el discurso determina su uso atenuante y supone una prueba efectiva de su naturaleza semántica, al tiempo que aclara ciertas cuestiones de la bibliografía deductiva. This paper explores the mitigating function of Spanish casi and its relation to the discourse units casi fulfills in spoken language. Casi can either entail a polar inversion of the proposition it h…
Modelling Offices Through Discourse Analysis: A Comparison and Evaluation of SAMPO with OSSAD and ICN
1992
In a previous paper the importance of framing office communications in terms of discourse analysis was explored. 2 It also presented an approach based on speech acts and conversations to allow this framing to occur. The approach was termed SAMPO. In this paper, we continue the discussion on discourse analysis by comparing SAMPO with two prominent office modelling approaches, Information Control Nets (ICN) and OSSAD, and discuss its merits in modelling office communications.