Search results for "Destination image"

Tourism Destination Image, Tourism Discourse and UNESCO sites: a contrastive analysis

2018

The purpose of this paper is to analyse tourism discourse - i.e. English as specialised and promotional discourse in the tourism field (Dann 1996, Gotti 2006, Maci, 2013) – as it is applied on websites promoting UNESCO sites in Sicily and in Malta. The consequent Tourism Destination Image (Crompton 1979; Echtner & Ritchie 1991) conveyed by the websites will also be investigated. A mixed methodological approach, both qualitative and quantitative, has been adopted. More specifically, the Corpus Linguistics approach has been privileged (Teubert 2005; Nigro 2006). The websites considered concern five UNESCO sites in Sicily and five UNESCO sites in Malta in a comparative study; both corpora of w…

Analysing Tourist Destination Image through Topic Modeling

2019

Topic modeling has become one of the most used methods to analyse textual data, proving able to “discover” hidden dimensions (topics) which characterise a corpus. This methodology can be used fruitfully to analyse complex phenomena like tourist destination image. With this aim in mind, this paper discusses the use of topic modeling over TV commercials which have been broadcast by four of the major cruise lines operating in Italy in recent years.

The “Sun and Beach” tourism destination image: An application to the case of Cuba from the Spanish tourist‐origin market

2004

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively unexplored line of research. This paper, first establishes specific conceptual and methodological approaches, to enable us to rigorously study and evaluate the image of what we understand as a tourism destination characterized by “sun and beach”. It then applies this methodological proposition to a number of destinations in the Caribbean, focusing on the case of Cuba from an important tourist‐origin market for this destination, Spain.

The moderating effect of personal and situational characteristics in behavioural factors affecting ports of call

2017

This research aims to study the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call destination image formation and the influence ...

A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand

2020

This work examines the projected image of Romania as an emerging tourism destination. Computed content-analysis was applied to the photos, text and video materials promoted online in Romania&rsquo

The image of cruise ship holidays on Italian television: a comparative analysis.

2017

By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.

Promoting cruise ship as 'tourist destination' on Television: the case of Italy

2019

Destination image is one of the elements that most affect tourists’ decision-making processes (Baloglu and McCleary, 1999). Since a distinctive image can differentiate a destination from its competitors, destinations usually compete also via images (Urry, 1990). In this regard, cruise tourism is no exception, since “image is what sells cruises” (Klein, 2002). Over the past 30 years this has led to significant growth in advertising activities aiming to promote the cruise ship “as the destination in itself” (Wood, 2004). Similar trends can be observed among Italian cruise lines as well. Among different types of promotional texts, the importance of the visual ones in shaping the ways tourist r…

Destination image and tourism intermediation. A possible interdisciplinary approach

2009

Soluzioni smart per la fruizione del patrimonio culturale in siti UNESCO

2022

The promotion of tourism in Italian regions from a sensorial perspective: a website content analysis

2022

Recent tourism literature has identified the sensory dimension as key to understanding, planning and marketing tourist experiences. This paper aims to understand to what extent Italian regions consider the sensorial perspective in tourist communication, focusing the analysis on their institutional websites. We used the content analysis method considering two different periods to investigate the evolution of Italian tourism promotion. The results show that for all institutional websites, over time, attention engages only some of the five sensorial dimensions. That is, the communication does not appear balanced. Furthermore, the promotional communication in several regions is more oriented to…