Search results for "Discurs"
showing 10 items of 470 documents
Ús lingüístic, legitimitat i discurs: consideracions weberianes
2004
The “psychosociological turn” of the sociology of language entails a new attention paid to the role of agency in language use. But this new approach can be coherent and complete only by taking into account the historical and political circumstances of language use, as well as the whole set of factors determining the processes by which social meanings are created and distributed. On the basis of the Weberian concept of legitimacy, this paper tries to outline the characteristics of the relationship between social discourses and the patterns of language use. It ends with some reflections on the utility and the difficulties of using critical discourse analysis in order to understand the symboli…
How hotel websites may discursively adjust to customer preferences using online criticism
2019
This paper explores discursive ways in which hotels may improve their own websites using online criticism to adjust to customer preferences. To this end, a combined method was used, consisting of a netnographic approach (Kozinet, 2010; Mkono, 2011, 2012) together with an interpersonal discourse framework (Hyland, 2008) applied to e-tourism genres (Suau-Jiménez, 2012, 2016). Four hotel websites, together with 200 corresponding negative reviews from TripAdvisor, were diachronically analyzed to identify common topics. Attitudinals were sough, being the core markers of online critiques, as well as boosters, acting as enhancing markers in hotel websites and paralleling criticized topics. Results…
A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.
2016
Tourism is a global cultural industry and one of the world’s largest international trades (Thurlow & Jaworski, 2011). As far as tourism is understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate it from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, which in turn may influence the discursive construction of the social actor “tourist”. Usi…
El Discurso del profesorado de educación musical en la innovación educativa con tic: posicionamientos en la evaluación del software tactus.
2014
This paper presents teachers positioning analysis around the assessment of ad hoc software designed for learning musical rhythm called “Tactus”. The main objective is to study the teachers speeches and opinions in software assessment, which is built through the speeches analysis (n = 115) in 8 focus groups, with a descriptive model of 5 clusters. The study gives us a diverse, varied and a full picture in educational software evaluation trough teachers’ discourses analysis. En este estudio empírico analizamos los discursos y posicionamientos del profesorado en torno a la evaluación de un software diseñado ad hoc, para el aprendizaje del ritmo musical denominado Tactus. El objetivo de investi…
Trabajar los géneros discursivos en clase de E/LE: la nota crítica
2013
El trabajo con géneros discursivos es esencial para adquirir una correcta competencia comunicativa. Mediante la secuencia didáctica que aquí se presenta, los alumnos adquirirán las principales herramientas para construir notas críticas, a la vez que trabajarán aspectos de la lengua española que les permitirán incrementar su competencia lectora y escrita.
Discourse pronounced in public in the classroom
2016
En el artículo se presentan las ventajas de utilizar el discurso público como material para el aprendizaje y perfeccionamiento del español como lengua extranjera, destinado a diversos niveles del dominio lingüístico. Partiendo de las características del aprendiz, se brindan varias propuestas de actividades para realizar con la finalidad de mejorar su competencia comunicativa. Palabras clave: discurso público, competencia comunicativa, perfeccionamiento ELE. Dicourse pronounced in public in the classroom Abstract: This article presents the advantages of using public discourse as a material for learning and improving Spanish as a foreign language skills. The activities here presented are de…
Ideologías, discursos y dominación
1997
el articulo pretender efectuar una revision critica de la prolifica literatura acerca de las ideologias. se adentra en un campo de las ciencias sociales, especialmente de la sociologia de la cultura, en el que abunda el ensayismo y la polisemia lexica, con la intencion de imponer rigor analitico. para ello se construye una tipologia de las principales concepciones de la ideologia, diferenciando cuatro grandes modelos conceptuales:cognitivo-critico, politico-critico, politico-neutro y cognitivo-neutro o semiotico. se describe y examina cada una de estas concepciones. y, finalmente, se opta por una concepcion politico-critica, que restringe el campo de accion del analisis de la ideologia a lo…
Strategie podmiotu instytucjonalnego w powojennym dyskursie prawnoustrojowym
2020
The objective of this paper is to describe strategies used by the institutional subject in the legał and political discourse after World War II. The materials constituting the basis for this paper comprise representative texts for the above-mentioned discourse of this period, i. e. Bolesław Bierut’s report entitled On the Constitution of the Peoples Republic of Poland and presented at a session of the Constituent Sejm, and the preamble to the Constitution of the People’s Republic of Poland of 1952. The point of view of the institutional subject was not coincident with that of the collective subject - the whole of Polish society did not identify with the socialist State and its strongly cent…
Critical Discourse Analysis of Media Texts
2007
El volumen presenta una panorámica del Análisis Crítico del Discurso de los textos mediáticos. El Análisis Crítico del Discurso es un modelo que parte de la Lingüística Crítica, basada a su vez en la Gramática Funcional de M. A. K. Halliday. En el volumen se resumen los principales enfoques de esta teoría. El volumen está compuesto de diversos artículos en los que se analizan diferentes casos concretos de los discursos de los medios de comunicación de masas (discurso informativo, discurso publicitario, discurso televisivo y discurso fílmico) The volume presents an overview of Critical Discourse Analysis of media texts. Critical Discourse Analysis is a framework departing from Critical Lingu…
Propuesta de análisis metadiscursivo interpersonal del corpus COMENEGO con implicaciones para la traducción y la caracterización genérica
2013
Análisis metadiscursivo de dos sub-corpus de COMENEGO (Corpus Multilingüe de Negocios)con el propósito de mostrar su potencial de aplicación a la traducción económica y de análisis lingüístico. Analysis of two sub-corpora of COMENEGO (Multilingual Corpus of Business and Economics) with the purpose of showing its potential of applicability to translation as well as of linguistic analysis.