Search results for "Ewom"
showing 10 items of 20 documents
The Sustainability of Cruise Tourism Onshore: The Impact of Crowding on Visitors’ Satisfaction
2019
The sustainability of cruise tourism has been questioned in relation to its negative effects on ports of call, among which crowding has recently become more pronounced. However, an understanding of how crowdedness influences cruise tourists&rsquo
The affective impact of sightseeing bus tour experiences:using Affective Events Theory (AET) to examine length-of-stay and electronic word-of-mouth
2022
This study investigates the key components and influences of positive affect and electronic word-of-mouth (eWOM) on tourist visits at two developing urban destinations, namely Birmingham, United Kingdom and Valencia, Spain. These two data collection sites yielded evidence gathered from 627 and 615 sightseeing bus tourists, respectively. Through the analytic lens of Affective Events Theory (AET), data was examined, and results verify the significant mediating role of affect in two regards: (1) tourists’ decision to extend their visits, and (2) eWOM of sightseeing bus tour experiences. The moderating role of past sightseeing experiences in these relationships was also supported by the data an…
Sentiment Analysis of Twitter in Tourism Destinations
2020
[EN] Given the importance of electronic word of mouth (eWOM), this paper analyses the content of messages generated by users related to a tourist destination and shared through Twitter. We propose three research questions regarding eWOM behaviour in Twitter focused on the expertise of the reviewer, sentiment analysis of a tweet and its content.In order to address those research questions we carry out text mining analysis by retrieving existing information on Twitter (over 1500 tweets) regarding to Venice as a tourist destination.
The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective
2020
This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by socia…
Electronic word of mouth (eWOM) in tourism
2012
This paper is based on the idea that user generated contents (UGC) about holidays, travels and destinations, widely propagated throughout modern social networks, have a topical relevance respect to the diffusion of the image of tourist destinations. More than other information transmission mechanisms, word of mouth (WOM) strongly influences consumer behavior and decision-making, especially when ‘experience goods’ (as in the case of tourism) difficult to be evaluated before their consumption are concerned (Wilson 1994; Griffin 1995; Silverman 1997; Rosen 2002; Dall’Ara, 2002; Lambin, 2004). The advances of ICT tools and the emergence of the Internet strongly influence word of mouth, since la…
eWOM in reward-based crowdfunding platforms: a behavioral approach
2020
[EN] Electronic word of mouth (eWOM) plays a crucial role in influencing purchasing decisions of consumers in situations governed by asymmetric information. In this context, investors in reward-based crowdfunding platforms might modify their purchasing intentions according to recommendations of peers and/or experts. The goal of this paper is to analyze the power of eWOM to shape consumers’ purchasing decisions. We do so by conducting an experiment through Amazon Mechanical Turk (AMT). This online experimental tool allows for an instant access to a large and culturally diverse subject pool, facilitating behavioral research requiring large amounts of subjects. By recreating a reward-based cro…
Negative eWOM and perceived credibility : a potent mix in consumer relationships
2022
PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The au…
Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
2018
PurposeThe purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. The authors use the schema theory and a multidimensional approach of brand equity to analyse how social media communication affects brand awareness, brand image, customer value, brand quality and loyalty.Design/methodology/approachThe authors carried out a quantitative study through a personal survey with structured questionnaire. The study population were international tourists, over 18 years of age, who were visiting the city of Valencia, Spain. Respondents were asked to take the questionnaire upon arrival in Valencia, that is, before …
Assessing satisfaction of tourists visiting Italian museums: eviden from the eWOM
2022
Museum visitors’ satisfaction is a priority asset for those museums aiming at being competitive in the cultural tourism sector. In this study, evaluations by visitor-tourists, left in their reviews on museums on the TripAdvisor platform, are analysed. Through web scraping, we collected comments for twelve Italian museums left during the year 2019. The content analysis focussed on components of the tourists’ satisfaction among Italian and foreign museum visitors, with emotional response, management, and exhibitions emerging as key concepts in museum’s evaluation. Noticeably, some elements emerged as divisive: i.e., they appeared both among less and most satisfied tourist-visitors