Search results for "Joint analysis"

showing 10 items of 32 documents

Gaining Competitive Advantage through Standardization and Differentiation of Services

2015

The goal of the paper is to study the question of whether or not differences between cultural groups influence the decision of a consumer wishing to avail himself of a particular service. Therefore we have developed a semiotic extension of the means-end approach as the theoretical basis for elaborating a solution to this problem. The conjoint analysis specifies the results of the meansend analysis.

Service (business)Knowledge managementStandardizationbusiness.industryCultural group selectionSemioticsBusinessRepertory gridMarketingCompetitive advantageConjoint analysis
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Design and analysis of discrete choice experiments for models with response time

2013

Settore SECS-S/02 - Statistica Per La Ricerca Sperimentale E TecnologicaA sector of conjoint analysis (experimental design in marketing research) is made of the so called choice experiments. In choice experiments respondents undergo a questionnaire which is nowadays mostly submitted through the internet. The questionnaire proposes to the respondent a sequence of choice sets each one including two or more profiles being a profile a specific combination of attribute levels. The respondent selects the preferred profile for each choice set. Responses given by a sample of respondents are analysed through suitable methods aimed to eventually find the best combination of attribute levels. One method of analysis adopts the Multinomial Logit (MLN) model. In this article the authors show the results of the MLN analysis compared with another model of analysis which uses an additional response which can be easily recorded by electronically submitted questionnaires. In practice modern survey platforms like “Qualtrics” (the one used for this work) can record the so called “response latency” i.e. the time taken by the respondent to make the choice and select the most preferred profile in the choice set. Thanks to a response latency model further refined in this work it is possible to deduce the relative weight of importance of the profiles for each choice set and respondent. This type of response can be used in place of the dichotomous choice variable in the MLN model. The two models and methods of analysis are deeply compared and it is critically discussed when it is better to use one or the other method. As a result a more reliable estimate of the optimal profile comes up implying lower risks for new investments and marketing decisions.
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On the convenience of heteroscedasticity in highly multivariate disease mapping

2019

Highly multivariate disease mapping has recently been proposed as an enhancement of traditional multivariate studies, making it possible to perform the joint analysis of a large number of diseases. This line of research has an important potential since it integrates the information of many diseases into a single model yielding richer and more accurate risk maps. In this paper we show how some of the proposals already put forward in this area display some particular problems when applied to small regions of study. Specifically, the homoscedasticity of these proposals may produce evident misfits and distorted risk maps. In this paper we propose two new models to deal with the variance-adaptiv…

Statistics and ProbabilityHeteroscedasticityMultivariate statisticsComputer scienceDiseaseJoint analysisMachine learningcomputer.software_genreBayesian statistics01 natural sciencesGaussian Markov random fields010104 statistics & probability03 medical and health sciences0302 clinical medicineHomoscedasticity0101 mathematicsMultivariate disease mappingSpatial analysisMortality studiesInterpretation (logic)Spatial statisticsbusiness.industryBayesian statisticsEstadística bayesianaMalalties030211 gastroenterology & hepatologyArtificial intelligenceStatistics Probability and Uncertaintybusinesscomputer
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Introduction to Price Bundling

1999

Collecting goods or services in a package and selling them at a (discounted) package price has become a widespread sales practice in many production or service oriented industries. The methodology itself is called Price Bundling and can be classified as a price differentiation tool for the price management of multiproduct/service enterprises.

TheoryofComputation_MISCELLANEOUSService (business)Reservation priceTheoryofComputation_GENERALProduction (economics)BusinessPrice discriminationService orientedAccident insuranceIndustrial organizationConjoint analysis
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Understanding team coordination in doubles table tennis: Joint analysis of first- and third-person data

2012

Abstract Objectives This study sought to determine whether combining first- and third-person methodologies would provide insight into team coordination. Design and methods We studied the activity of a table tennis doubles team during an official match. We collected and processed the verbal data according to a procedure defined for course-of-experience analysis, but we also included a video-based field study of the partners' interactions during the breaks between points. We then conducted a joint analysis of the two players' lived experience and behaviors during these short breaks. Results The results showed both the difficulties and the empirical richness of this approach. For example, the …

Third personDynamics (music)Lived experienceApplied psychologyTable (database)Joint analysisPsychologySocial psychologyApplied PsychologyField (computer science)Psychology of Sport and Exercise
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Marketing Science and the Ivory Tower

1994

How much has quantitative “marketing science” contributed to the practice of marketing? In my view, not much. In this article, based on extensive consulting experience, it is argued that well-established quantitative techniques like econometric models and diffusion models have produced little of either practical or scientific value. Other quantitative techniques, such as conjoint analysis, have been more useful for marketing decision-makers. But what is needed is a more pluralistic culture, drawing on a range of complementary disciplines.

Value (ethics)Econometric modelEconomics Econometrics and Finance (miscellaneous)Business Management and Accounting (miscellaneous)Ivory towerSociologyMarketingPluralistic cultureQuantitative marketing researchMarketing scienceConjoint analysisBusiness Strategy Review
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Performance analysis in sport: Contributions from a joint analysis of athletes’ experience and biomechanical indicators

2011

The purpose of this study was to test the usefulness of combining two types of analysis to investigate sports performance with the aim of optimizing it. These two types of analysis correspond to two levels of athletes’ activity: (a) their experiences during performance and (b) the biomechanical characteristics of their movements. Rowing served as an illustration, and the activity of one female crew member was studied during a race. Three types of data were collected: (a) audiovisual data recorded during the race; (b) verbalization data obtained in interviews conducted afterward; and (c) biomechanical data. The courses of experience of the two rowers during the race were reconstructed on the…

biologyAthletes05 social sciencesApplied psychologyRowingCrewHuman factors and ergonomicsPhysical Therapy Sports Therapy and Rehabilitation030229 sport sciencesJoint analysisbiology.organism_classification050105 experimental psychologyField (computer science)Test (assessment)03 medical and health sciences0302 clinical medicine0501 psychology and cognitive sciencesOrthopedics and Sports MedicinePsychologyCognitive ergonomicsScandinavian Journal of Medicine & Science in Sports
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No public value without a valued public

2017

This study aims to enlighten the controversial discussion about the term public value in an innovative way. Instead of normative pronouncements and paternalistic posits, this study combines a theoretical, literature-based conception with an empirical quantitative approach. For this, the key term, public value, is split into its constituent parts of customer value and citizen value and is transformed into measurable attributes. By means of a choice-based conjoint analysis on panel data for Germany and the United Kingdom, we explore which performance attributes of public service broadcasters are the most important. Based on the results, we create a conception of public value from the perspect…

business.industryStrategy and ManagementCommunicationPublic broadcasting05 social sciencesStakeholder050801 communication & media studiesPublic relationsConjoint analysis0508 media and communications0502 economics and businessValue (economics)050211 marketingPublic servicePublic valueBusinessLicensePanel dataInternational Journal on Media Management
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Consumer Information Services in Intercultural Tourism : An Ethnographic Study of Chinese Outbound Backpackers

2017

This paper reports the findings of an ethnographic study of Chinese outbound backpackers’ use and adoption of consumer information services (CIS) in an intercultural tourism setting. We apply McKenna et al.’s research model of consumers’ adoption of information services as the analytical lens for the interpretive qualitative study. The data gathering was conducted in four different countries. The findings of the study confirm linkages between four information service types and the use and adoption of CIS. The study also found that service types are more diversely linked than the earlier studies have predicted and therefore we propose a revised research model, which can be used for studying …

consumer information services02 engineering and technologydigitalizationResearch model020204 information systemsConsumer information0502 economics and businessEthnography0202 electrical engineering electronic engineering information engineeringInformation systemSociologyMarketingta113Service (business)Data collectionChinese05 social sciencesAdvertisingvalue-in-contextbackpackersintercultural tourismconjoint analysisservice innovationsGV050203 business & managementTourismS-D logicQualitative research
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Mining Customer Requirement from Helpful Online Reviews

2014

Today there are a huge quantity of online reviews available across different categories of products. The key question is how to select helpful online reviews and what can we learn from the abundant reviews. In this paper, we first conclude five categories of features to predict reviews' helpfulness from the perspective of a product designer and then present an approach based on conjoint analysis to measure customer requirement. The suggested approach are demonstrated using product data from a popular Chinese mobile phone market.

helpfulneEngineeringMeasure (data warehouse)Product designbusiness.industryPerspective (graphical)product designData scienceOnline reviewConjoint analysisKano modelMobile phoneHelpfulnessbrandKey (cryptography)Kano modelMarketingbusinessconjoint analysi2014 Enterprise Systems Conference
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