Search results for "Leisure"
showing 10 items of 967 documents
Destination engagement on Facebook: Time and seasonality
2019
Abstract This paper studies the influence of time frames (posting day and posting time) and seasonality (low, medium and high) on positive/negative engagement in a Destination Management Organization (DMO) on Facebook. A content analysis was carried out on 639 posts, 178,913 audience reactions to such posts and 5330 comments. These posts were shared 45,194 times by the audience. The data analysis (regression analyses with optimal scaling) suggests that the best times to post are at 8 am , 10 am , 2 pm and 5 pm ; Thursday and Saturday are the best days to post, and the period before summer (from January to June) are the best months. These results have implications for DMOs and National T…
STREET WORKOUT: PERFIL PSICOSOCIAL DE SUS PRACTICANTES
2020
La presente investigación estudia las principales características psicológicas de los practicantes de Street Workout, una modalidad deportiva emergente y en auge en los últimos años. A través de un estudio descriptivo-correlacional, con una muestra de 107 practicantes de España, se elaboró un estudio piloto del perfil psicosocial que incluye la evaluación de los motivos de práctica, la satisfacción muscular, la cohesión y el bienestar psicológico; además de una comparación en función de si compiten. Los resultados señalan que es un deporte practicado mayoritariamente por hombres menores de 23 años, cuya principal motivación es hallar un equilibrio entre la preocupación por la salud y su asp…
Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures
2020
Public managers need to improve city residents’ quality of life as a first step to boost its tourism development. Marketing strategies can play a useful role, as the city marketing theory states. The present article aims to compare the efficacy of two marketing strategies embedded in a public mega-event: (a) an experiential strategy, based on emotions encourage during the event and (b) a green strategy, based on green actions linked to this event. Furthermore, following Hall’s theory of cultural determination, this article aims to compare these strategies’ efficacy in two alternative cultures: a high-context (Mexico) and a low-context culture (Spain). We contacted 202 and 204 residents in …
Investigating the moderating effect of information sources on cruise tourist behaviour in a port of call
2015
The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image–satisfaction–behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using data collected from a major tourism destination in Spain: Valencia. The findings revealed knowledge acquired through different information sources is a moderator of the image–satisfaction and satisfaction–behavioural intention relationships. The destination image formation is also significantly different from one group to the other. The findings o…
How online reviews of destination responsibility influence tourists’ evaluations: an exploratory study of mountain tourism
2019
This study examines how online reviews of the economic, sociocultural and environmental dimensions of tourism destination responsibility (TDR) influence tourists’ evaluations. The effects of these ...
Tourism marketing and local celebrations: A case study in Valencia’s Fallas
2020
El artículo pretende mostrar la necesidad de emplear estrategias de marketing turístico en la oferta de la Fiesta de las Fallas que tienen lugar en Valencia (España), declaradas Patrimonio Cultural Inmaterial de la Humanidad en 2016. Se desarrolla la teoría acerca de esta herramienta, argumentando las características y capacidades del evento y fundamentando su importancia como pieza clave en el desarrollo del turismo cultural valenciano. Los datos recogidos y las entrevistas abiertas realizadas manifiestan que la Fiesta de las Fallas debe considerarse un producto turístico y emplear estrategias que muestren la autenticidad y singularidad de Valencia como destino turístico. The article aims …
Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor
2016
This paper examines tourists' knowledge sharing behavior in social media. Based on social capital theory, we aim to examine the effects of three dimensions of social capital—structural (social interaction ties), cognitive (shared vision) and relational (trust)—for two different types of social media: Facebook and TripAdvisor. We propose a structural model that connects an antecedent (homophily) and a consequence (knowledge sharing through posting) of these main dimensions of social capital. An online survey is conducted with 1200 Spanish consumers. Based on the full sample, our structural equation modeling supports most of the hypothesized paths, while trust does not affect either social in…
Physical activity in and out-of-school and academic performance in Spain
2020
Background: Academic performance in school stems from an interaction of factors associated with students, families and schools. Among these factors, physical activity could play a very relevant role. Objective: The goal of this study was to determine whether students’ physical activities in and outside school were related to their academic performance. Design, setting and method: We used the Programme for International Student Assessment (PISA) 2015 database for Spain using ordinary least squares (OLS) regression models to answer our research questions. Results: Results suggest a positive association between the number of days per week doing moderate physical activities and academic perform…
Relationships among residents' image, evaluation of the stay and post-purchase behaviour
2005
Scholars have approached the analysis of the host community from a supply perspective rather than a demand one. This paper focuses on the study of residents when acting as tourists in their own region. In this sense, the present work aims to fill the gap existing in the literature about residents' tourist behaviour, analysing the influence of the image of their province on their evaluation of their travel experience and their future behaviour intentions. To accomplish this objective, a path analysis is carried out to test jointly the set of relationships among image, perceived quality, satisfaction, intention to return and willingness to recommend.
Employers’ attitudes towards labour inclusion of persons with borderline intellectual functioning (BIF): An empirical evidence
2020
In the vocational rehabilitation of persons with disabilities (BIF), the need to consider the variables related to employer demand is increasingly becoming an important research topic. This empirical research explores the perceptions and attitudes of employers in hiring and retaining people with borderline intellectual functioning (BIF). For this purpose, the Metaplan procedure was used and a focus group was conducted in small and medium enterprises (SMEs) of the Spanish Vinalopó Footwear Cluster. Results showed a significant lack of knowledge and visibility of people with BIF. Lack of financial support to encourage hiring was pointed out by participants in the group as the most relevant ba…