Search results for "Market segmentation"
showing 10 items of 61 documents
Electric Mobility in Portugal: Current Situation and Forecasts for Fuel Cell Vehicles
2021
In recent years, the growing concern for air quality has led to the development of sustainable vehicles to replace conventional internal combustion engine (ICE) vehicles. Currently, the most widespread technology in Europe and Portugal is that of Battery Electric Vehicles (BEV) or plug‐in HEV (PHEV) electric cars, but hydrogen‐based transport has also shown significant growth in the commercialization of Fuel Cell Electric Vehicles (FCEV) and in the development of new infrastructural schemes. In the current panorama of EV, particular attention should be paid to hydrogen technology, i.e., FCEVs, which is potentially a valid alternative to BEVs and can also be hybrid (FCHEV) and plug‐in hybrid…
Cruise passengers' behavior at the destination: Investigation using GPS technology
2016
This paper aims at segmenting cruise passengers in order to identify passengers' profiles according to their behavior at destination. Through an integrated use of traditional survey instruments and of GPS technologies, a set of indicators for the analysis of passengers' mobility at destination is proposed. Data collected in the port of Palermo are used in order to investigate space-time activities of cruise passengers at the destination. Monothetic Analysis is used in order to segment passengers according to their behavior at destination, and groups are then compared in terms of socio-demographic characteristics and other variables collected through questionnaire-based survey. Results ident…
Customer segmentation based on commitment and ICT use
2009
PurposeThe purpose of this paper is to determine and characterize groups of retail customers, based on their perception of commitment to the retailer and the degree of use of its technological equipment.Design/methodology/approachA CHAID algorithm is performed and differences between the resulting segments are tested through the analysis of variance.FindingsFour segments are obtained that differ significantly in commitment to the retailer and level of use of the store's information and communication technology (ICT) facilities, as well as in other variables related to the retailer‐consumer relationship. In particular, customer segments differ in their use of retailers' payment facilities.Pr…
Housekeepers lost in the Land of Labor Market Segmentation
2007
07022 - 13 p.; This communication analyses the role that the main social actors, employers, trade unions and the French government play in labour market regulations, especially in working conditions, for feminine low wage workers. Labor market segmentation and the dual market theory (Doeringer and Piore, 1971), with on one hand qualified workers employed in attractive and stable positions, and on the other hand manpower in low-paid and insecure jobs, often in back-breaking working conditions, are not new. However, they have recently reappeared in the situation of housekeepers in the French hotel industry, where there are particularly few chances of career ladders, and on the contrary, there…
Emotions in segmentation
2004
Abstract This paper presents an empirical study into tourist segmentation based on consumption emotions evoked by the enjoyment of leisure and tourism services. The research was conducted with 400 tourists visiting attractions. Taking as a basis the bidimensional approach to emotions—pleasure and arousal dimensions—the results provide support for the suitability of emotions as a segmentation variable. Those experiencing greater pleasure and arousal showed an increased level of satisfaction as well as more favorable behavioral intentions, meaning loyalty and willingness to pay more. Among the recommendations directed towards service organizations is the incorporation of affective variables i…
The use of mobile technology for online shopping and entertainment among older adults in Finland
2017
Older adults use mobile devices for online shopping as often as younger adults.Mobile-based entertainment use is most typical for younger male adults.Older female adults use mobile-based entertainment least frequently.Age, household structure and high education predict mobile-based online shopping.Mobile-based entertainment use is best predicted by age and gender. Older adults are becoming an important market segment for all internet-based services, but few studies to date have considered older adults as online shoppers and users of entertainment media. Utilising the concept of life course, this article investigates the use of mobile technologies for online shopping and entertainment among …
Gestión empresarial y dinámica laboral en España
2015
El objetivo del presente artículo es plantear una serie de reflexiones sobre la dinámica labo- ral reciente en la economía española bajo el enfoque analítico de la segmentación laboral. Desde esta perspectiva, la situación y problemas del mercado laboral se explican por un conjunto de factores relacionados con las prácticas de gestión empresarial y no tanto por la regulación que limita la competencia en el mercado o las modalidades contractuales. Nues- tra conclusión es que es necesario superar el marco analítico restringido del enfoque econó- mico convencional e introducir otras dimensiones, que van más allá del mercado, para una mejor compresión de los problemas laborales. En este sentido…
The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is c…
2011
Market Segmentation in the Decision Making Process in Tourism
2014
In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and…
CONSUMER BEHAVIOR IN TOURISM AND THE INFLUENCING FACTORS OF THE DECISION MAKING PROCESS
2013
Being part of the tourism industries requires substantial knowledge. Therefore, it is important to be aware of all the factors that influence a tourist to purchase a particular tourism product. These complex factors are vital into the final purchase decision of an offer with emotional value for customers. This paper presents the typologies of tourists and tourism, and in relation to these aspects, the different types of segmentation, as well as several motivators and determinants that tourism companies and tourists should acknowledge in order to provide the premises for a win-win situation.