Search results for "Multimodal"
showing 10 items of 330 documents
Software as ideology
2016
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with social values and ideologies. By taking a social semiotic approach to Word and SmartArt, this article shows how this software is pre-loaded with values and styles from office management. These values are then infused into education, in the case this…
Semi-automated annotation of page-based documents within the Genre and Multimodality framework
2016
This paper describes ongoing work on a tool developed for annotating document images for their multimodal features and compiling this information into a corpus. The tool leverages open source computer vision and natural language processing libraries to describe the content and structure of multimodal documents and to generate multiple layers of XML annotation. The paper introduces the annotation schema, describes the document processing pipeline and concludes with a brief description of future work.
Multimodal conversation analysis and CLIL classroom practices
2017
This chapter introduces multimodal Conversation Analysis (CA) as a research framework for CLIL classroom interaction. We begin by presenting key methodological principles of CA and discussing how CA has recently broadened its analytical focus to examine how modalities such as gestures and texts are used as resources for interaction. Following this, we review recent (multimodal) CA work that has investigated teaching and learning practices in classrooms involving second language users, such as in CLIL and immersion settings. To illustrate the described methodological orientation, we briefly analyse one video-recorded interaction and conclude by suggesting research areas related to CLIL class…
Emoticonos y multimodalidad. El uso del pulgar hacia arriba en WhatsApp
2016
El presente trabajo propone una aproximación multimodal al estudio de los emoticonos a través del análisis del uso del emoji del pulgar hacia arriba en un corpus de mensajes de WhatsApp. Además de contribuir a superar la idea, todavía muy arraigada, de que los emoticonos sirven para expresar emociones en el discurso digital, el trabajo toma en consideración algunos aspectos tradicionalmente obviados en el estudio sobre estas pequeñas caras, en concreto, la historia que hay detrás de estos recursos semióticos, la sofisticada relación entre imagen y texto y la interacción entre los usuarios en la vida real y en la pantalla. In the present paper a multimodal approach to the study of emoticons …
A multimodal analysis of british television commercials and their Influence in the audience
2018
Abstract A MULTIMODAL ANALYSIS OF BRITISH TELEVISION COMMERCIALS AND THEIR INFLUENCE IN THE AUDIENCE Advertising has been among us since ancient times; but since the beginning of the Industrial Revolution —middle of the XIX century— advertising grew at the same rate as the industrial activity did. Today, most people are constantly exposed to its messages and it is an activity for which companies spend large amounts of money. This shows that it has an impact on sales, making it a key activity in the capitalist machinery. One may wonder what makes advertising so effective. Hitherto, there have been a multitude of studies about what makes advertising such a skilful tool in convincing people. I…
Museos para todos: la traducción e interpretación para entornos multimodales como herramienta de accesibilidad universal
2012
This article is the English version of “Museos para todos. La traducción e interpretación para entornos multimodales como herramienta de accesibilidad universal” by Catalina Jiménez Hurtado, Claudia Seibel & Silvia Soler Gallego. It was not published on the print version of MonTI for reasons of space. The online version of MonTI does not suffer from these limitations, and this is our way of promoting plurilingualism. Audiovisual Translation (AVT) has a scientific responsibility to develop analytical methodologies for the textual phenomenon of multimodality, and for the translation strategies associated with it. At the same time, it should aim to provide studies of universal accessibility wi…
Museums for all: translation and interpreting for multimodal spaces as a tool for universal accessibility
2012
Audiovisual Translation (AVT) has a scientific responsibility to develop analytical methodologies for the textual phenomenon of multimodality, and for the translation strategies associated with it. At the same time, it should aim to provide studies of universal accessibility with a powerful tool for facilitating access to knowledge. This article offers some reflections on the theoretical foundations of AVT and considers how these are projected in the creation of new professional profiles, with specific application to universal accessibility in the museums. La Traducción Audiovisual (TAV) tiene la responsabilidad científica de desarrollar metodologías de análisis para el fenómeno textual de …
Avoidance of Overtreatment of Rectal Cancer by Selective Chemoradiotherapy: Results of the Optimized Surgery and MRI-Based Multimodal Therapy Trial.
2020
Background Neoadjuvant chemoradiotherapy (nCRT) in patients with rectal cancer carries a high risk of adverse effects. The aim of this study was to examine the selective application of nCRT based on patient risk profile, as determined by MRI, to find the optimal range between undertreatment and overtreatment. Study Design In this prospective multicenter observational study, nCRT before total mesorectal excision (TME) was indicated in high-risk patients with involved or threatened mesorectal fascia (≤1 mm), or cT4 or cT3 carcinomas of the lower rectal third. All other patients received primary surgery. Results Of the 1,093 patients, 878 (80.3%) were treated according to the protocol, 526 pat…
Perianal Fistula-Associated Carcinoma in Crohn's Disease: A Multicentre Retrospective Case Control Study.
2021
Abstract Background and Aims Carcinoma associated with perianal fistula in Crohn’s disease is a pending threat for patients. This study aimed to improve understanding and facilitate development of diagnostic and therapeutic strategies. Methods A retrospective case-control study was conducted at four German hospitals. The analysis included 40 patients with proven malignancy associated with perianal Crohn’s fistulas and 40 randomly selected controls with fistulizing perianal Crohn’s disease. Differences between groups were analysed and multivariate calculations were performed to describe risk factors for oncological outcomes. Results Histology revealed adenocarcinoma in 33/40 patients and squ…
Alfa-lipoic acid and superoxide dismutase in the management of chronic neck pain: a prospective randomized study
2014
Background and Objective Since oxidative stress plays a pathogenetic role in chronic neck pain (CNP), we investigated whether a combination of α-lipoic acid (ALA) and superoxide dismutase (SOD) might improve pain control and the efficacy of physiotherapy (“multimodal therapy”) in patients with CNP. Setting This study was conducted in the Rehabilitation Unit of the Department of Surgical and Oncological Sciences at the University Policlinic in Palermo, Italy. Design and Patients This was a prospective, randomized, open study in outpatients. Intervention Patients randomly received either physiotherapy alone (group 2; n = 45) or a combination of ALA 600 mg and SOD 140 IU daily in addition to p…