Search results for "Perspective"
showing 10 items of 1523 documents
Erratum to: “Development of capabilities from the Innovation of the perspective of poverty and disability” <[Journal of Innovation and Knowledge 2…
2017
Brand extension: the moderating role of the category to which the brand extension is found
2008
PurposeThe objective of this paper is to evaluate brand extension from a consumer consumption perspective. The most relevant entity becomes both the product and the choice vector. This provides a different aspect of the heterogeneity as it concerns brand extension.Design/methodology/approachNestlé was selected as the brand to be studied and two qualitative studies were carried out on students based on open‐ended interviews. After a pre‐test, two groups of 400 students were selected. The first group was exposed to the diet biscuits in the context of “nibbling” and the second group exposed to the lip applications in the context “protecting my lips”.FindingsThe results confirm the importance o…
Why do people purchase from food delivery apps? A consumer value perspective
2021
Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick food delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses to the visibility and values derived from FDAs. Our study utilized the theory of consumption values (TCV) to examine associations between FDA visibility, consumption values, and purchase intentions. The mediating role of consumption values and the moderating role of attitude was also studied. A qualitative study was conducted with 15 FDA consumers to derive context-specific consumption values. Responses from 355 FDA consumers from the United States of America (USA) were obtained through Proli…
Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology
2012
PurposeThe purpose of this paper is to identify the structural dimensions of a new museal offer, museoparks, which use edutainment and more generally re‐enchantment strategies.Design/methodology/approachTo bring out the symbolic dimensions specific to these cultural sites, the methodology used is based on the analysis of photographic media.FindingsThe analysis reveals four main symbolic dimensions structuring these hybrid cultural offers: spectacularization, immersive character, ritualized character, and very intense merchandizing of the experience.Research limitations/implicationsThis analysis allows us to update a hybrid, complex and re‐sized form of cultural experience that goes beyond t…
Relational cohesion between users and smart voice assistants
2021
Purpose This study aims to examine users’ affective relationships with smart voice assistants (SVAs) and aims to analyze how these relationships explain user engagement behaviors toward the brands of SVAs. Drawing on relational cohesion theory, it proposes that cohesion between users and SVAs influences brand engagement behaviors, that is, continuing purchasing other products of the brand, providing knowledge to the brand and referring the brand. Design/methodology/approach Data from a survey of 717 US regular SVA users confirm the validity of the measurement scales and provide the input for the covariance-based structural equation modeling. Findings The results demonstrate that frequent u…
Ethical consumerism: a view from Finland
2004
Business ethics and corporate social responsibility have gained more attention in recent years. However, the consumers’ perspective on ethics is still a little researched area. This study reports a survey ( n = 713) on the views of Finnish consumers about ethics in trade. Consumers’ willingness to promote business ethics as well as the obstacles to ethical consumption are investigated. The results of the study show that while the majority of the respondents regard business ethics as important, this attitude does not translate into their choice behaviour. Consumers are uncertain about which products and firms follow ethical rules and which do not. The most important obstacles to ethical cons…
Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Co…
2021
Este estudio analizó las implicaciones que tiene la pandemia en la aplicación del marketing de servicios educativos en instituciones de educación superior en Colombia; en particular, se revisaron las implicaciones asociadas con las motivaciones por estudiar y los estados de ánimo presentes en los estudiantes. Para ello, se realizó un estudio empírico en cinco universidades, que recogió las opiniones de 695 estudiantes. Primero, se realizó un análisis factorial exploratorio y luego un análisis clúster. Los resultados evidenciaron las diferentes dificultades que se presentaron en la aplicación del marketing, desde la perspectiva estudiantil. Como resultado, el estudio sugiere algunas recomend…
“Sustainability as an innovative key element, another perspective to rethink the problem of hunger and poverty in the world”
2018
Perspectivas teóricas usadas para el estudio de la responsabilidad social empresarial: una clasificación con base en su racionalidad1
2011
ResumenMediante la exploración en profundidad de la literatura relevante de los últimos treinta y ocho años, este trabajo pretende dos objetivos principales. Primero, identificar, revisar y sintetizar las teorías empleadas en la literatura para el estudio de la Responsabilidad Social Empresarial (RSE), exponiendo tanto sus preceptos fundamentales como las principales críticas a que se han visto sujetas. Segundo, se pretende establecer una clasificación de dichas teorías de la RSE basada en dos criterios: (i) la racionalidad predominante que subyace a cada una de ellas y (ii) la concepción del rol de la institución empresarial en la sociedad que defienden. Esta clasificación es una herramien…
Work–life balance and firms: A matter of women?
2016
Abstract The work–life balance (WLB) literature reports a positive relationship between the presence of female workers in firms and the implementation of WLB measures. Examining these findings from an alternative methodological perspective, this study adopts a fuzzy-set approach to analyze empirical data from 87 Spanish SMEs. The study's main finding is that the presence of women does not determine the level of implementation of WLB policies. Conversely, the absence of women does seem to determine the absence of such policies. Likewise, the absence of organizational commitment to WLB leads to the absence of WLB policies.