Search results for "Purchasing"
showing 10 items of 107 documents
Overlapping community detection versus ground-truth in AMAZON co-purchasing network
2015
International audience; Objective evaluation of community detection algorithms is a strategic issue. Indeed, we need to verify that the communities identified are actually the good ones. Moreover, it is necessary to compare results between two distinct algorithms to determine which is most effective. Classically, validations rely on clustering comparison measures or on quality metrics. Although, various traditional performance measures are used extensively. It appears very clearly that they cannot distinguish community structures with different topological properties. It is therefore necessary to propose an alternative methodology more sensitive to the community structure variations in orde…
Determination Aspects of Possible Purchasing Prices for Blue Mussel Products from the Baltic Sea
2019
Demand for marine products has been relatively high and is increasing in most of countries. With higher demand for higher-value and protein-rich products population is looking for other sources that could be protein-rich products and might be substitute for fish products. Blue mussel contains proteins and minerals therefore it might become as food and feed ingredient and supplement product for food. Experience in many countries world-wide where mussel production is more developed has indicated that important aspect in realisation of the production is effective marketing. The following research methods were used in the research: studies of scientific publications on blue mussel price and fac…
Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach
2019
This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best&ndash
Brand impact on purchase intention. An approach in social networks channel
2012
Networks are an exciting new channel that brands should use for promoting a more participatory and proactive context with a user, increasingly elusive and restrictive, that takes decisions based on the impulses generated by networkers. We propose a model adapted to the reality studied and composed by several models and theories that have got widespread support in the literature. In this paper, the goal is threefold, in response to a consumer perspective: (i) measuring the efficiency, in social networks, of the constructs selected regarding the attitude towards network and the intention to use, (ii) measuring the influence of attitude toward the net in the attitude toward the brand in terms…
Powered by public relations? Mutual perceptions of PR practitioners’ bases of power over journalism
2017
Public relations practitioners depend on journalists to report information, and journalists count on public relations practitioners to provide information. This mutual dependence gives the two parties a degree of power over each other that can be wielded if certain resources are available. However, there are many unanswered questions about how public relations exerts power over journalists and how these influence attempts may affect news coverage. We differentiate six bases of power that public relations practitioners may use to influence journalists. To test the use of these bases of power, we conducted a quantitative survey among German journalists and public relations practitioners. Our…
Maids and housekeepers at luxury hotels: life stories in hotels of Buenos Aires, Argentina
2021
The tourism industry evinces a high turnover of staff which needs further hard training and organisation. Broadly speaking, the service quality seems to be directly proportional to excessive working hours, which are accompanied by less-paid wages and hard working conditions. This paper interrogates furtherly on the (real) motivations of maid and housekeepers who are professionally educated to serve high purchasing power tourists. The research focuses on the needs, socio-economic background of maid and housekeepers as well as the pro and cons of their daily tasks. Based on the life story and story-telling and as the main method of study, we conduct exploratory research -sampled by 8 in-depth…
The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour
2011
Nowadays, television media has evolved into an important channel of direct selling that brands and advertisers are exploiting. Many technological changes (e.g., digital television appearance or the integration of Internet in the TV medium and mobile technology) have increasingly led to consumers see television as a channel for purchasing products and services and as a source of information (Beyer et al., 2007). However, researchers have put little interest on teleshopping, one of the consumer behaviour phenomena.
IS evolution benefit assessment: Challenges with economic investment criteria
2007
Maintenance and system evolution activities have a significant role in the information system (IS) life cycle. It has been estimated that approximately 80% of the total IT expenses are allocated for maintenance activities [20]. According to Lehman’s first law, maintenance is necessary, because software needs to be continuously improved or it will get out of date and cannot respond to the requirements of its environment [19]. Despite the importance of IS evolution investments, there is a gap between the IT related costs and company profitability [27]. Brynjolfssen [10] described this as a productivity paradox: information technology utilization has increased since the 70’s but simultaneously…
How is the spread of the Electric Vehicles?
2015
Many automotive manufacturers are investing heavily in Electric Vehicle (EV) design and manufacturing. Governments and other public sector bodies are making significant investments in the development of EVs and introducing various tax credits, incentives and subsidies. In addition, energy companies and other industries have set their sights on electric vehicles. In particular, EV development is being strongly fueled by consumer demand stemming from economic and environmental factors. The scope of this work is to present a representation of the spread of EVs in some European countries, in order to address an integration of green energy with recharge of EVs with particular attention for Italy…
Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism
2022
Wine Routes develop inside the larger context of wine tourism (WT), which is increasingly important for rural communities. Italy is one of the most important countries in the world for wine production and tourism. Sicily is one of the leading regions in Italy for wine production and wine tourists. This study focuses on the Sicilian wine routes (SWRs) and gives an excursus of their development during the last ten years, highlighting strengths and weaknesses. Moreover, the study wants to make an attempt to bridge the existing gap in the literature and highlight the nature and extent of the contribution of the SWR to the development of the WT ‘product’ from the perspective of the increasingly …