Search results for "Retail"
showing 10 items of 163 documents
CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION
2018
Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…
Barriers to Responsible Consumption in e-Commerce : Evidence from Fashion Shoppers
2021
This qualitative study investigates the barriers to responsible consumption in e-commerce from the online shoppers’ viewpoint. The purpose of the study is to increase our understanding of what prevents young adults from making responsible purchases in online stores in the context of fashion retail. The data were collected by interviewing ten Finnish fashion shoppers aged 23-27 years. The findings show that responsible consumption is perceived as complex and challenging. The study identified barriers related to online stores and consumers themselves. Online store implementation (product availability, information and transparency, and pricing) is vital in facilitating online shoppers’ respons…
Crise économique et grande distribution : ressenti des managers et solutions managériales
2016
Mass retail, since the postwar boom, has developed a mass distribution suitable for mass production flow. However, with the insecurity and impoverishment of consumers, this business model evolves. Some individuals, disaffiliated, are no longer financially able to get their supplies in major outlets and overall, French have changed their buying behavior. This article aims to analyze, through a qualitative study, how the crisis is perceived by department managers and managerial solutions tracks that could be implemented in a crisis context. The originality of this research lies in the chosen angle, that of department managers' perception since they are in front line to see one of the conseque…
Opportunities, Risks, and Failures of the Retail System After COVID-19
2022
Covid-19 has had an impact on world food systems and has in some ways in the short term resulted in changing consumer habits. The research analyzed how the food distribution system reacted to the impact of Covid-19. The research highlights that the food distribution system has been able to react to the impact of Covid-19 by leading to security in the aprovigioment of purchasing
Managing the liberalization of Italy's retail electricity market: A policy proposal☆
2020
Abstract Italy will phase out electricity retail price regulation by July 1st, 2020. Until then, residential customers and small businesses who do not choose their supplier are served under a regulated tariff named “maggior tutela” (greater protection), supplied by the local distributor at a price set by the regulator. We review the literature on electricity retail competition – with particular regard to its expected effects on prices, innovation, and customer engagement – and the conditions under which competition is expected to deliver benefits. We perform a Structure-Conduct-Performance analysis of Italy's retail electricity market for residential customers, finding two issues potentiall…
Social Network Banking : A Case Study of 100 Leading Global Banks
2018
Social media is widely recognized as a challenging new communication technology in both economic and social contexts. The present article explores how banks have exploited this technology in the range of consumer retail banking services offered by 100 leading global banks on the three major social networking sites (SNS): Facebook, Twitter, and YouTube. Viewing social network (SN) banking as a separate delivery channel and offering a working definition of SN banking, the article shows that banks have been more cautious than other businesses in using SNS. The available services are classified on nine main dimensions: marketing, financial education and advice, information support, customer sup…
AUSTRIA: Winter Tourism and Sport Retail Most Significant Sport Business Fields
2017
The Austrian sport landscape has undergone many changes within the last decades. One of the biggest changes is that the private sport sector has emerged to be nowadays a major contributor to the Austrian economy. Sport economy in Austria accounts for 4% of the total economic value added and over 333,000 people are connected to workplaces within this sector. Furthermore, the private sport sector contributes to other sectors, for example in the development of new products or materials for the aviation industry. Compared to the total value added in the Austrian sport economy, winter tourism and sport retailers act as the strongest contributors. In this article ski lift operators are presented …
New dispatching strategy for the integration of active-demand and distributed storage in the electricity market
2015
The proliferation of Distributed Generation (DG) in power systems calls for a redesign of electricity network management, which should be able to accommodate large amounts of intermittent generation. This issue requires a discussion about the current dispatching regulation, giving distributed storage systems and qualified electricity consumption the opportunity to provide ancillary services to the distribution grid. In this work, a new dispatching strategy for the integration of active-demand and distributed storage in the Italian electricity market is presented. The strategy is focused on a distribution Smart Grid (SG), where customers can indirectly participate to the Day-Ahead (DA) and t…
The Centre-Periphery Dialectics in Eastern Sicily Retail System. An Exploratory Research
2020
This paper aims at scrutinizing from an historical perspective the deep transformations shaped by retail spaces and new consumption patterns challenging long-entrenched dichotomies, such as the centre-periphery one. In particular, the exploratory research explores the territorial reconfiguration of the main Eastern Sicily metropolitan areas, Catania and Messina, from the lens of the retail geography, namely after the diffusion of new suburban retail formats which have completely upset deeply-rooted relations between urban core and suburban rings.
Franchising: the dilemma between standardisation and flexibility
2014
Both standardisation and flexibility are naturally linked to franchising and the balance between them has become an important research issue. Literature states that cost minimisation, brand image and innovation are the main reasons that push towards standardisation, while flexibility is claimed (for those that advocate for it) in order to achieve a higher adaptation to local markets and enhance franchisees’ entrepreneurial attitudes. This research will focus on the computer retail sector to find out how franchise networks in services settle this dilemma. Here, franchisors have decided to focus on economies of scale and strong common corporate image as key goals and thus allow franchisees to…