Search results for "Rust"
showing 10 items of 1659 documents
Klientu attiecību pārvaldības sistēmu ieviešana MVU
2019
Pastāvot intensīvai konkurencei un ekonomiskai liberalizācijai, veicinot individuālas iniciatīvas un privāto sektoru, kā arī cenu liberalizācija kā svarīgs un papildinošs globalizācijas apstākļi un saskaņā ar jauniem datiem, mārketinga pieeju piemērošana ir neizbēgama bez efektīvas mārketinga. organizācijas var tikt pakļautas lieliem zaudējumiem, kas varētu izraisīt bankrotu un izstāšanos no tirgus. Vairāku desmitgažu laikā daudzi mārketinga jēdzieni un termini ir uzticējuši to kā galveno elementu organizāciju panākumiem un stratēģijām. Šie termini ir pazīstami tādiem mārketinga profesionāļiem kā klientu apkalpošana, klientu attiecības, lojalitātes klienti un, visbeidzot, klientu attiecību…
Krustvārdu mīklas lingvodidaktiskais potenciāls.
2016
Viktorija Štrubo Krustvārdu miklas lingvodidaktiskais potenciāls: bakalaura darbs – Rīga, 2016.- 44 lpp. Bakalaura darbā krustvārdu mīkla ir izskatīta kā intelektuālas spēles veida uzdevums, kas tiek izmatots krievu valodas kā svešvalodas pasniegšanas gaitā. Teorētiskajā daļā ir apskatīti jautājumi, kas ir saistīti ar leksikas mācīšanu krievu valodas kā svešvalodas kursā, pie tam īpaša uzmanība ir pievērsta leksisko vienību sistemātiskajam raksturam, kā arī tiek apskatīti spēles veida uzdevumu vieta un loma krievu valodas kā svešvalodas pasniegšanas procesā un krustvārdu mīklas izmantošana kā apmācības efektivitāti paaugstināšanas līdzeklis. Otrajā daļā ir prezentēti autora sastādītās krust…
Kaupo kā svešā un savējā tēla piemērs mentalitātes vēsturē
2015
Bakalaura darbā „Kaupo kā svešā un savējā tēla piemērs mentalitētes vēsturē” tiek aplūkota Latvijas teritorijas iedzīvotāju un atnācēju no Rietumeiropas mentalitāšu mijiedarbība 13. gadsimtā. Uz līvu valdnieka Kaupo piemēra tiek analizēts, kuru atnācēji uztvera kā savējo, bet kuru – kā svešo. Tiek parādīts, kā Kaupo tika vērtēts kā kristietis, karotājs, valdnieks. Kā avoti tika izmantotas divas 13. gadsimta hronikas – „Indriķa hronika” und „Atskaņu hronika”. Darbā ir aplūkots arī, kā Kaupo tēls ticis izmantots daiļliteratūrā, sākot ar G. Merķeli un beidzot ar mūsdienu autoriem.
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing
2019
Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solving orientation; as well as investing in efforts to interpret, analyse and explain topics through …
Retail brand equity: a model based on its dimensions and effects
2013
International audience; Brand equity has been recognized as a key variable in both the academic and professional literature. This article aims to deepen the nature of the retailer equity construct and identify the variables that contribute to its formation, proposing an integrative model based on their dimensions and effects. From an empirical perspective, a survey is carried out with 300 consumers in three retailer categories, in order to analyze the relationships of the model. Due to the formative nature of two of the constructs, the analysis is developed through the partial least squares technique. From the analysis of the results, the importance of store image, perceived store value, an…
Crowdfunding and Social Entrepreneurship: Spotlight on Intermediaries
2019
This study contributes to the literature by describing how crowdfunding platforms that host social entrepreneurship projects build and preserve legitimacy. We study three intermediaries, analyzing the actions they take to ensure that creators and funders perceive crowdfunding as a trustworthy form of alternative finance. This study shows that the legitimacy that funders ascribe to a project&rsquo
Development and validation of the Perceived Investment Value (PIV) scale
2013
This study aims to develop a complementary and more comprehensive measurement to assess the nature of investment value affecting consumers’ investment behavior. Recent research suggests that consumers may desire and obtain certain outcomes from investments that have not been anticipated in mainstream finance and economics literature. These benefits might be hedonistic or altruistic, self-expressive or emotional and experiential. Yet, while an increasing amount of attention has been paid to this topic, little effort has been made to develop an appropriate measurement scale for the subjective consumer perceptions of investments. To address this gap in the literature, this study introduces the…
Development of trust in the CEO-chair relationship
2017
Purpose The purpose of this paper is to explore the trust development in the dyadic relationship of CEO and chair of the board. Design/methodology/approach A narrative approach is adopted to examine the meanings that CEOs and chairpersons give to trust in their relationship, and to explore trust as an evolving phenomenon that can increase or decline over the course of the relationship. The data include 16 CEO-chair dyads from Finnish limited companies. Findings The results suggest that trust may exist on different levels and evolve in various ways during the course of the relationship. Integrity and agreement on company strategy are proposed to form the foundation for trust in the CEO-chai…
SOCIO-PEDAGOGICAL SUPPORT TO YOUTH PARTICIPATION IN INTEGRATION PROCESS
2016
The purpose of the article is on the basis of theoretical formulations to analyze participation and integration as pedagogical category and socio-pedagogical means, facilitating the participation of youth in integration process in two aspects – in educational system and labour market, linkages between participation and understanding the integration as terminal (related to life goals), instrumental (means of reaching life goals) and opportune (related to opportunities) value as well as implicants of efficient participation.