Search results for "advertising"
showing 10 items of 680 documents
Taking Online Search Queries as an Indicator of the Public Agenda
2016
Recently, several studies suggested that the amount of online search queries can be used as an indicator of the public agenda. Based on former research by the authors, this article discusses the role of public uncertainty as another factor influencing search queries. Therefore, the influence of media coverage on Wikipedia searches concerning two issues is compared: one issue with uncertainty (the Enterohaemorrhagic Escherichia coli [EHEC] epidemic), and one without uncertainty (unemployment). Analyses show much stronger correlations in the case of EHEC, which suggests that online search behavior may especially be used as an indicator of the public agenda in case public uncertainty exists.
A Latent Class Analysis of Spanish Travelers’ Mobile Internet Usage in Travel Planning and Execution
2014
A study of 476 Spanish travelers found mixed interest and use for the many travel-related mobile internet services that are involved in planning and executing a trip. The findings indicate that these Spanish respondents can be classified into four segments based on the timing of using mobile apps for over a dozen activities involved in travel planning and execution: Savvies, Planners, Opportunists, and Low-techs. Each segment exhibits distinct patterns of mobile internet services usage. Savvies tend to be heavy mobile device users both before and during their trip, while Planners make heavy use of mobile devices in advance of but not during their trip. The Opportunists show a pattern oppos…
Consumer Information Systems as Services
2015
Consumer Information Systems (CIS) are a new type of Information System that provides services to consumers, such as Internet-based television, instead of addressing users in traditional organizational settings. Services typically involve a trade-off between achieving high service productivity and quality. The use of service mass customization to successfully address these issues of both productivity and quality in a service context is proposed. The authors suggest that the development of Consumer Information Systems as Services (CISaS) may achieve such service mass customization. This chapter presents a conceptual framework and investigates how it applies to an emerging field of Internet P…
Relational content of travel and tourism websites
2006
Developments in information technologies are having a far-reaching impact on the travel and tourism industry. This paper analyses the use of the internet as a relational tool for travel and tourism companies providing air travel and rent-a-car services. The empirical research results show the role the internet plays in increasing sales and how companies use different relational tools to gain consumer trust and commitment.
Mobile Commerce Adoption in Spain
2009
The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 470 Mobile users show that Mobile affinity, ICT ownership, and m-shopping compatibility are positive key drivers of M-shopping adoption. Mobile use experience has no significant influence on m-shopping adoption. This chapter will give managers and students insight…
The drivers of customer satisfaction in the hospitality industry: applying the Kano model to Sicilian hotels
2013
Starting from the assessment that hotels need to embrace a managerial approach oriented towards customer satisfaction, we adopt the Kano model to identify the relevant drivers of satisfaction of hotels guest in the main cities of Sicily, Italy. This study analyzes the customer satisfaction requirements for Sicilian hotels in order to suggest and weigh a set of key attributes that hotel managers need to consider in order to create an attractive offer. We base our analysis on the qualitative data collected through 600 questionnaires submitted to hotel guests of twenty Sicilian three-star hotels located in city downtowns, in different provinces and locations.
Good Intentions, Bad Results: The Effects of Newspaper Subsidies on Journalistic Quality
2013
News media play an irreplaceably important role in the successful working of democratic societies: they guarantee that citizens have access to information, are accurately informed, and actively take part in the political process. A crucial factor for the effective fulfillment of these democratic functions is an adequate level of journalistic quality.
Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions
2018
The purpose of this research is to examine the effects of different webcare strategies (defensive, accommodative, no action) across two different types of social media (TripAdvisor and Twitter) on hotel attitude and booking intentions. The results of an experimental design show that negative electronic word-of-mouth (NWOM) has a negative effect on attitudes and booking intention. Moreover, the benefits derived from the type of response vary depending on the social media type in which NWOM appears. The findings also suggest that no response is worse than either defensive or accommodative responses.
The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour
2011
Nowadays, television media has evolved into an important channel of direct selling that brands and advertisers are exploiting. Many technological changes (e.g., digital television appearance or the integration of Internet in the TV medium and mobile technology) have increasingly led to consumers see television as a channel for purchasing products and services and as a source of information (Beyer et al., 2007). However, researchers have put little interest on teleshopping, one of the consumer behaviour phenomena.
Public Perception of Costs Associated with Major Sporting Events
2014
Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Pr…