Search results for "awarene"

2021

Abstract The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…

Digital skills e consapevolezza metacognitiva: prospettive di sviluppo professionale dei docenti universitari neoassunti

2021

La spinta all’innovazione verso ambienti di apprendimento caratterizzati da un uso intensivo della tecnologia, determinata dalla crisi pandemica, costituisce una questione strategica per lo sviluppo dell’alta formazione. In questa direzione, la formazione e professionalizzazione del docente universitario sul versante pedagogico-didattico-valutativo rappresenta un’azione rilevante con potenziale impatto sul sistema universitario nel suo complesso. Il focus specifico del presente contributo riguarda il ruolo della competenza metacognitiva del docente con particolare attenzione all’utilizzo delle tecnologie, delle strategie didattiche evidence-informed e di modalità innovative di valutazione. …

Dažādības izpratnes veicināšana sešus gadus veciem bērniem literatūras nodarbībās starptautiskajā skolā

2020

Ar dažādību saistīto problēmu aktualitāte izglītībā kļūst arvien izplatītāka. Maģistra darbā ir izpētītas starptautisko skolēnu un skolotāju attieksmes par dažādību saistītām tēmām, ar mērķi veicināt skolēnos izpratni par dažādības jēdzieniem literatūras stundu laikā, izmantojot literatūru kā galveno mācību līdzekli. Darbā tiek izmantotas jauktas metodes pētījums, kura pamatā ir skolēnu uzvedības analīze literatūras stundās, kas fokusējas uz dažādības tematiem; sākumsskolas skolotāju aptaujas rezultātu analīze un divu klases audzinātāju interviju analīze. Rezultātā tiek secināts, ka šī vecuma bērniem jau ir izveidojusies attieksme par dažādības tematiem. Vairums aptaujāto pedagogu uzskata, …

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

2021

[EN] This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and emotions. Hypotheses are proposed based on the interactivity literature, cognitive overload, advertising response model and motivation, opportunity, and ability theoretical frameworks, and tested using neurophysiological tools: electroencephalography, eye-tracking, electrodermal activity, and facial coding. The results revealed that gaze view depends on ad content, visual attention paid being lower in 360-degree FMCG ads than in 2D ads. Brand logo recognition is lower in 360-degree ads than in 2D video ads. …

Developing cultural awareness in Early Childhood Education through children’s songs

2021

El alumnado de Educación Infantil tiene muy presentes canciones que pueden convertirse en importantes herramientas educativas. Desde la asignatura de “Procesos Musicales en Educación Infantil”, la unidad temática destinada a la formación vocal estaba formando al futuro profesorado en el uso del repertorio vocal tradicional y, al mismo tiempo, en el conocimiento del patrimonio cultural territorial. Se quería demostrar cómo la competencia en “Conciencia y Expresiones Culturales” podía ser trabajada desde esta etapa temprana, comprendiéndola como momento crucial para el asentamiento del respeto de la alteridad cultural. Para ello, se organizaron grupos de trabajo que realizaron búsquedas de ca…

Developmental Dynamics of Phonemic Awareness and Reading Performance During the First Year of Primary School

2004

This study investigates prospective relationships between phonemic awareness and reading performance during the first year of Finnish primary school. Pedagogical interest lay in finding out whether systematic use of phonics in reading instruction supported children’s reading performance even if children can already decode. A total of 85 children were examined three times on phonemic awareness and four times on reading performance during the first school year. At the beginning of the school year, they were also tested on initial reading skills. The results showed that the development of phonemic awareness and reading performance was reciprocal. Reading performance predicted phonemic awarene…

Trajectories of reading development: A follow-up from birth to school age of children with and without risk for dyslexia

2006

In order to understand why some children are vulnerable to difficulties in their language development and their acquisition of reading skill, the Jyväskylä Longitudinal Study of Dyslexia followed 200 Finnish children from birth to school age. Half of these children had a family history of reading problems and were considered at risk for dyslexia; the other half were not at risk. A novel analysis, mixture modeling, revealed four subgroups with differential developmental trajectories to early reading. The subgroups who showed either a “dysfluent trajectory” (n = 12; 11 at risk vs. 1 control) or a “declining trajectory” (n = 35; 24 vs. 11) contained more children with familial risk for dyslexi…

Språkmedvetenhet i småbarnspedagogiskt arbete – Finländska daghemspedagogers reflektioner

2019

Sammandrag: Under det senaste decenniet har Finland blivit alltmer mångspråkigt. Det syns också i styrdokumenten. I denna artikel beskrivs hur pedagoger vid ett tvåspråkigt så kallat samlokaliserat daghem resonerar kring begreppet språkmedvetenhet och hur deras diskurser förhåller sig till det som skrivs om språkmedvetenhet i Grunderna för planen för småbarnspedagogik 2016 (det nationella styrdokumentet för småbarnspedagogik). Enligt resultaten är pedagogerna medvetna om deras roll som språkmedvetna vuxna och hur de kan stödja barns språkliga medvetenhet i svenska/finska medan diskurser om annan flerspråkighet ej förekommer spontant. Studien visar att det är viktigt att diskutera språkmedve…

Habilidades predictoras de éxito en el aprendizaje inicial de la lectura y su relación con dos métodos de enseñanza

2019

Esta comunicación se encuentra disponible en la siguiente URL: http://ocs.editorial.upv.es/index.php/INRED/INRED2019/paper/viewFile/10403/4739 Este número está dedicado a la "Psicología de la Educación y Saberes Originarios". El estudio de los factores que influyen en la adquisición de la lectura facilita la detección temprana de las dificultades del aprendizaje lector. Destacan como habilidades predictoras: el conocimiento fonológico, el conocimiento alfabético y la velocidad de denominación. Todas ellas se adquieren a lo largo de la escolaridad pero no tienen el mismo grado de implicación en las distintas fases del aprendizaje lector. Esto parece depender, en parte, del método de enseñanz…

How can the management of fitness centres be improved through corporate image and brand image?

2022

The aim of this research is to test the role of corporate image in predicting credibility, trust, and brand recognition. In addition, it is intended to verify whether these variables can explain the atti- tudes and future intentions of fitness centre users to better understand their behaviour. Through an online survey, the opin- ions of 325 fitness centre users were collected regarding the pre- viously mentioned variables. A structural equation model was made by means of EQS 6.4 to confirm, first, the reliability of the scales used and subsequently test the different relationships between variables. The results show the importance of corporate image as a starting point to explain future int…