Search results for "brand"
showing 10 items of 513 documents
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content
2023
The enormous growth of social media has increased interest in this platform among marketers and marketing academics. However, the previous literature has not provided a clear consensus regarding the influence of social media content on consumers’ brand loyalty. The meta-analysis presented in this article integrates results from 223 independent samples, with a total of 97,709 respondents. The study synthesizes previous research to develop a conceptual framework around the dimensions of brand loyalty (cognitive, affective, and conative loyalty), user-generated and firm-generated social media content attributes, and the moderating effects of contextual characteristics and control variables. S…
Survey on mobile phone purchases, February 2013
2014
The mobile phone data were collected in February 2013 together with the National Consumer Net Shopping Study conducted by market research company Tietoykkönen Oy. The target group was 15--79 years old mobile phone owners in Finland. The data collection method was telephone interviews by using a computer-assisted telephone interviewing (CATI) system. The sample source was targeting service Fonecta Finder B2C, which contains all publicly available phone numbers in Finland. Random sampling was made by setting quotas in respondents’ gender, age and region in the major region level excluding Åland autonomic region. The sample size was 536 completed interviews. All 536 survey respondents had a mo…
Impact of physical effort on von Willebrand factor’s activity and concentration in blood
2020
Background and Study Aim: Physical exercise causes a wide range of physiological changes including the production and release of haemostasis regulating factors. One of these factors is von Willebrand factor (vWf)- a glycoprotein responsible for both platelet adhesion and coagulation cascade. Material and Methods: The impact of physical effort on von Willebrand’s factor’s concentration (vWf:Ag) and activity (vWf:CBA) underwent analysis in the group of 42 people (22 men and 20 women) aged 19-22 (mean 20, SD 8 months). Physical effort was induced by 35 minutes of swimming in indoor swimming pool. Results: Physical exercise in form of swimming causes an increase of Willebrand’s factor’s concent…
Le cimetière du second âge du Fer de Lailly au-delà de l'eau (Yonne) : découvertes anciennes et fouilles récentes
2023
Die Nekropole von Lailly Au-delà de l’Eau (Departement Yonne) war 1927 entdeckt worden und wurde1934, 1936 und 1937 und zum letzten Mal 2012 teilweise ausgegraben. Die Untersuchung der in den Depots der Museen von Senswiederentdeckten Grabbeigaben und die systematische Aufarbeitung der Grabungsarchive der Société archéologique de Sens habenes ermöglicht, einen Teil der geschlossenen Fundkontexte zu rekonstruieren und eine Belegungschronologie dieser kleinen Nekropolevorzuschlagen, deren großes wissenschaftliches Potenzial noch in situ erforscht werden muss. Die Studie der Grabsitten hat es zudemerlaubt, die Funde in den regionalen und überregionalen soziokulturellen Kontext zu einzuordnen
Oreste Palmiero (a cura di), “Io ti baciavo in sogno”: Fogazzaro e i musicisti, Vicenza, Accademia Olimpica, 2004
2007
Latvijas zīmolrade Eiropas Savienībā
2019
Pētījumā analizēts institūciju ieguldījums Latvijas zīmolradē. Valsts zīmolrade ir process, ar kura palīdzību var radīt, novērtēt, pārvaldīt un uzraudzīt valsts tēlu. Galvenās institūcijas, kas atbild par Latvijas tēla veidošanu, ir Latvijas Institūts un Latvijas Investīciju un attīstības aģentūra. Pētījuma mērķis ir, pamatojoties uz teorētiskās literatūras un gadījuma analīzi, izpētīt, kā institūcijas Latvijā veicina Latvijas zīmolradi. Darbā autore atklājusi un analizējusi zīmola fenomenu, valsts zīmolrades koncepta izcelsmi un pašu konceptu, veikusi gadījuma analīzi, izmantojot dokumentu analīzi un Latvijas Institūta izveidoto simtgades informatīvo materiālu “Latvia 100 snapshot stories”…
Customer-Brand Relationships in the Context of Digital Brands
2022
This qualitative study investigates customer-brand relationships between customers and digital brands. This study aims to describe different digital brand relationship types, and their manifestations among young adult customers. The data collection was conducted in 2021 by interviewing fourteen Finnish adults aged 22-31 years. The findings categorize the customer-brand relationships into four relationship types, according to the relationship strength from weak to strong. Brand liking lacks emotions and is characterized by low commitment towards a digital brand. Brand attachment includes having a slight barrier of digital brand replacement, and emotions towards the brand are weak. Brand lovi…
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities
2018
Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem
Modelli colturali sostenibili per le produzioni orto-floro-frutticole di qualità
2008
Il concetto di sviluppo sostenibile si è articolato nel tempo, integrando l’idea di sviluppo socialmente accettabile e compatibile con il mantenimento degli equilibri ecologici e la economicità dei processi produttivi. La salvaguardia dell’ambiente e della salute umana, l’uso razionale delle risorse naturali e degli input tecnici, il mantenimento di elevati e stabili livelli economici di crescita ed il rispetto dei principi di equità sociale, sono i paradigmi della sostenibilità dei processi produttivi, anche in agricoltura. In un contesto di economia globalizzata, che di fatto ha creato le condizioni di estremo disagio delle economie agricole più deboli e che comunque ha reso più aleatorie…
An empirical assessment of employer branding as a form of sport event sponsorship
2019
Purpose. The purpose of this paper is to expand and test Backhaus and Tikoo’s (2004) employer branding (EB) conceptual framework from the perspective of internal EB in a sport event sponsorship context. Design/methodology/approach. This study developed a set of hypotheses, which were tested in the context of a business-to-business multinational organization’s sport event sponsorship project. Empirical data were collected from 716 employees of the case company after the sponsorship project was complete. Findings. The results support all the hypotheses and reveal that a sport event sponsorship project can act as a means to achieving EB goals in the investigated context. Research limitations/i…