Search results for "co-creation"

Revisiting the patient–physician relationship under the lens of value co-creation and defensive medicine

2021

PurposeThis study formulates a new archetypical model that describes and re-interprets the patient–physician relationship from the perspective of two widespread phenomena in the healthcare delivery process: value co-creation (VCC) and defensive medicine (DM).Design/methodology/approachGrounded in the existing literature on VCC and DM, the authors designed and conducted 20 in-depth interviews with doctors (and patients) about their past relationships with patients (and doctors). After putting the recorded interviews through qualitative analysis with a three-level coding activity, the authors built an empirically informed model to classify patient–physician relationships.FindingsThe authors i…

Innovation and Entrepreneurial Ecosystems: Structure, Boundaries, and Dynamics

2019

Recognizing the broader dimensions of entrepreneurial and innovation activities, holistic and inclusive networked approaches pave the way to co-creation activities that are essential for achieving sustainability in food systems. Recent studies have started to deepen what are the critical enablers for creating thriving entrepreneurial and innovation ecosystems. Networks that include firms, institutions, and several other relevant stakeholders in knowledge spillovers enable to produce more social and economic value through co-creation processes. However, due to the unique complexity within ecosystems, there is no standardized framework or strategy to develop entrepreneurial or innovation ecos…

Enabling transformative value creation through online weight loss services

2020

PurposeThis study aims to understand how online weight loss services could help customers achieve a durable change. The particular focus is on exploring the roles of value co-creation and well-being outcomes in reinforcing the transformative value potential, which is argued to be realized as customers’ intentions to continue a healthier lifestyle after the service period has ended.Design/methodology/approachData was collected from the participants of an online weight loss service (n = 498), and a conceptual research model was tested using structural equation modelling.FindingsThe results imply that compliance with the guidelines and social support are two value co-creation activities that c…

Do IMC and ecological knowledge drive value co-creation? The new way to loyalty in hospitality

2021

Despite co-creation being considered a valuable strategy for incremental changes towards more sustainable activities and consumers’ declared interest, hospitality businesses still did not experience the expected level of client engagement in their service interactions. Therefore, the primary purpose of this paper is to examine the nature of value co-creation and its antecedents and consequences within the hotel industry context through the lens of sustainability. Integrated marketing communication (IMC) and ecological knowledge are examined as factors that enhance value co-creation. Satisfaction is observed as a mediator of the relationship between value co-creation and customer loyalty. A …

Co-Creation of Value for IT-Enabled Services : A Case of Geocaching

2013

This study explores how value is co-created in one particular IT-enabled service, geocaching. Consumer Information Systems (CIS) framework is used as a sensitizing framework to study experienced geocachers' (n=14) perceptions of what they value in geocaching. The following core values emerged that motivate people to co-create value in geocaching: challenging oneself and others, joy of success, learning, and social relations. The results reveal that geocaching is distinctively hedonic in nature, as people pursue happiness and utility via geocaching. Even support for the geocaching community was motivated by such values. In addition, the results reveal that the environment of geocaching and s…

Cybernetics of Value Co-creation

2014

The paradigm shift from value creation to value "co-creation" calls for a deeper grasp of organizational learning in marketing theory. This paper adopts a cybernetic view of the process of value co-creation to shed light on its relevant aspects and to supply a framework to implement operations and strategies to foster this process. Can cybernetics help to better understand the process of value co-creation? Can the Viable System Model (Beer, 1979) be a sound approach to shape a more effective value co-creation process able to achieve higher satisfaction and value? In this theoretical paper we will show how cybernetic can be effectively used to give a positive answer to both questions above

The relationship between Value Co-creation and Defensive Medicine

The purpose of this study is to analyse the patient-physician relationship from the perspective of its consequences in terms of risk of defensive medicine behaviour and of likelihood of value co-creation occurrence. We develop, first, a theoretically informed model which explains the patient-physician relationship in terms of the two phenomena above mentioned; we then collect qualitative empirical data, elaborate on the theory, and develop an empirically informed model. The main result of this research is the definition of four archetypes of the patient-physician relationship, whose discussion leads to theoretical contributions and managerial implications.

Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households

2019

This thesis focuses on exploring the value co-creation in the future electricity demand-side response (DSR) service for households. DSR service is implemented as a cloud service, where high-power home appliances are switched off, if there are consumption overload in the power grid and the flexibility is needed. The service is necessary, especially when the use of electric cars increases. As electricity consumption is expected to increase, it creates challenges for electricity network capacity. Increased production in the near future, as well as moving towards more carbon-neutral production mode, will increase the challenges for the adequacy of electricity. With this service, it is possible …

Plaisir du goût

2023

The Future of Co-Creation

2011

The objective of this article is to provide a brief summary of the key directions in value co-creation research that have emerged in the last 10 years. It points to several emerging streams in value co-creation research including: i) general management perspective; ii) new product development and innovation; iii) virtual customer environments; iv) service science and service-dominant logic (SDL) of marketing; and v) international markets and entrepreneurship, with a focus on the general management and innovation perspectives. In addition, the article points to another emerging new direction focusing on business co-creation. The development of business co-creation frameworks integrating the …