Search results for "co-creation"

Building Strategic Partnerships for Value Co-Creation : A Conceptual Framework for Digital Service Organizations

2023

In today’s competitive, fast-paced, and technology-driven markets, digital service organizations are increasingly forming strategic partnerships to transform their businesses, accelerate innovation opportunities, and offer customers enhanced value. How these partnerships should be built to enable value co-creation and strengthen collaboration between the partner organizations has thus become an important question for research and practice. This research develops a conceptual framework to explain value co-creation in strategic (digital service) partnerships and identifies its key enablers. We contribute to the literature by expanding our understanding of how value co-creation between partner…

Co-creation of a sustainable image on social media : the case of five food brands

2017

The food industry causes large environmental impacts globally. Different actors such as governments, brands and consumers however, are actively working on creating a sustainable society. In this study I investigate how brands and consumers co-create a sustainable image and which sustainable images they create. A multiple case study is conducted under five Dutch sustainable food brands by using content analysis of sustainability hashtags in firm- and user-generated posts generated between April 2016 and March 2017 on the social media platform Instagram. The hashtags where counted and categorized in ten sustainability categories which were defined in a test-phase using open coding principles.…

Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

2010

Dannelse og samskaping av utdanning mellom akademia og sykehjem

2020

Cultivation and co-creation of education between academy and nursing home - a critical ethnography study Collaboration between academy and practice in education is emphasized. In this study, we explored and described boundary-crossing spaces, when co-creating an adjusted educational program for nursing students in a nursing home in Norway. Our aim was to explore how to learn person-centered dementia care through the participants in a learning community. A critical ethnographic approach and method with observations, field n otes, minutes of board, spontaneous meetings, and focus groups particularly with the students were used. Data were analyzed with six-step thematic analysis by Braun and…

Value Co-Creation and Co-Destruction in an IS Artifact: Contradictions of Geocaching

2016

In this paper we study how value co-creation and value co-destruction are present in an IS artifact. We apply the concept of contradiction (structural tension) to study an IS artifact, geocaching. Based on the analysis of interview data and discussion forum postings, we identified the following contradictions: i) introducing secret society to outsiders, ii) geocaching by breaking its rules, iii) experiencing nature while consuming it, iv) building community occurs with competition. These contradictions show that value co-creation and co-destruction interacts in this IS artifact. Based on the results, we propose that IS research should adopt the concepts of value co-creation and co-destructi…

Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort

2020

Recently, great interest in value co-creation has been revealed among both academics and practitioners in the hotel sector. However, few studies are analyzing the consequences of co-creation behavior from the customer perspective in &ldquo

Factors Enabling and Hindering Value Co-Creation in Continuous Service Development: A Systematic Literature Review

2022

This paper presents a systematic literature review (SLR) investigating the factors that enable and hinder value co-creation in organizations’ continuous service development processes. Employing the lens of service-dominant (S-D) logic, we classify the identified factors into three interrelated dimensions: institutions, resources, and service exchange. Our systematic findings may inform organizations’ efforts to support the emergence of positive rather than negative value outcomes when implementing continuous practices in their service development. In addition, we outline avenues for further research in this emerging topic area. peerReviewed

Value Co-Destruction: A Conceptual Review and Future Research Agenda

2023

The service-dominant (S-D) logic lens for understanding value co-creation and customers’ interactive roles in the service exchange has emerged as a focal theme of interest among service academics and practitioners. While recent investigations have also focused on the process of value co-destruction—that is, how potential negative outcomes occur—the concept and its distinction from value co-creation remain unclear. This conceptual review synthesizes the concept of value co-destruction and proposes a framework consisting of two interrelated dimensions—actor–actor interaction and individual actor —and their components at three temporal points of the service encounter. We distinguish value co-…

Governance of cultural heritage: towards participatory approaches

2021

This article analyzes participatory governance in relation to heritage. Based on previous studies on the implementation of participation and theoretical discussions considering the participatory governance of cultural heritage, we found four types of cultural heritage governance, with differing weights with regard to public authorities, civil society, markets, and citizens. Governmental, corporatist, service-led, and co-creative cultural heritage governance types were identified, which reflect the shifts in participatory approaches to governance from state-centered activities to the proliferation of civil society, and from professionally dominated to more citizen-based activities. According…

Managing Continuous Digital Service Innovation for Value Co-Creation

2023

Service organizations across various industries are increasingly implementing continuous development methods and practices to transform their digital service innovation and development processes. Consequently, continuous digital service innovation (DSI) has become a way to react to today’s dynamic markets by proposing value to customers quickly while maintaining service quality. However, little is known about how organizations can enable value co-creation (VCC) in their continuous DSI processes. We fill this gap in the literature by focusing on organizational-level continuous DSI processes. Based on findings from 23 industry informants from six Finnish digital service organizations, we pres…