Search results for "consumer behavior."
showing 10 items of 104 documents
PRÁCTICAS DEL ANÁLISIS FACTORIAL EXPLORATORIO (AFE) EN LA INVESTIGACIÓN SOBRE CONDUCTA DEL CONSUMIDORY MARKETING
2012
El Análisis Factorial Exploratorio (AFE) es una de las técnicas estadísticas más utilizadas en la investigación social. El principal objetivo de este trabajo es describir las prácticas más utilizadas por los investigadores en el área de la conducta del consumidor y el marketing. Mediante una metodología de revisión documental se analizan las prácticas de AFE en cinco revistas españolas dedicadas a dicha temática (2000-2010). Se analizan las elecciones de los investigadores relacionadas con el modelo factorial, el criterio de retención, la rotación, la interpretación de los factores y otras cuestiones relevantes para el análisis factorial. Los resultados sugieren que los investigadores ejecu…
Dimensions of household food waste focused on family and consumers
2020
Food waste produced in homes represents the largest fraction of food waste generated along the food chain. Therefore, adequate prevention measures based on the quantitative and qualitative dimensions of the problem need to be put in place to reduce waste. The objective of the review was to identify areas of interest in relation to the food waste in households, considering the family unit as a whole as well as individual family members. Quantifying the problem is an important aspect in order to know its scope and dimension, but prevention also involves knowing the causes in a home. This is a complex issue, which, on a family level, is related to socioeconomic status, educational level, compo…
Would a breakthrough cheese technology be accepted by the consumer?
2023
Irradiated foods between concern and acceptance in the Italian market
2018
Consumers have always shown a marked concern for the novel technologies. The treatment of foods with ionizing radiation, not entirely new, has always been a major concern among consumers for the impact that the consumption of treated food could have on health. The aim of this paper is to investigate Italian consumer attitudes towards the irradiated food and in particular the perceived risk and the acceptability of these technology. A survey was carried out in Italy by administering an on-line questionnaire to a sample of 392 consumers. The results of the study highlight a low level of knowledge of food irradiation, often associated with nuclear radiation and doubts about the effect that the…
How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy
2020
The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers&rsquo
Patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā
2020
Ziyoda Mashatova. Bakalaura darbs “Patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā”. Šajā dokumentā tiek analizēta patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā. Mērķis ir novērtēt patērētāju viedokli par ietekmētāju mārketingu, ņemot vērā viņu vajadzības un kultūras izcelsmi. Galvenais uzdevums ir sasniegt šī dokumenta mērķi, saistot teoriju un praktiskus piemērus par patērētāju uzvedību sociālo mediju platformās. Iegūtie rezultāti parāda starpkultūru faktorus, kas ietekmē patērētāju uzvedību interneta vidē un viņu uztveri par ietekmētāju mārketingu. Bakalaura darbs satur 36 figūras, 15 ta…
Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction
2017
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014
2015
As the world of sport is encountering challenges, such as intensified competition, fragmented markets and loss of commitment, there is a need to discover new insights of the global sport consumers to gain more understanding of their behavior. Volleyball world is not an exception as regards the challenges. Despite its popularity, however, volleyball has not been researched as widely as for example football. The purpose of this master’s thesis was to investigate the image of volleyball through the perceived attributes the spectating fans link to this discipline in the context of an international tournament. Namely fans are the consumers in sport world and work as co-creators of sport events. …
A chemometric approach to evaluate the impact of pulses, Chlorella and Spirulina on proximate composition, amino acid, and physicochemical properties…
2019
Changes in physicochemical parameters, proximate composition, amino acid and taste profiles of turkey burgers enriched at 1% with soy (control), pulses, Chlorella and Spirulina proteins were studied. Results: Color parameters, pH, ash content, total, essential and non-essential amino acids were significantly different among the different type of turkey burgers prepared. In this regard, turkey burgers made with pea protein presented the highest values for pH and lightness, whereas the samples prepared with broad bean showed the highest redness. The inclusion of bean and seaweed produced a marked increase of glutamic acid, lysine and aspartic acid. However, the taste profile was similar in th…
Commercial versus technical cues to position a new product: Do hedonic and functional/healthy packages differ?
2017
Packaging attributes can be classified into two main blocks: visual/commercial attributes and informational/technical ones. In this framework, our objectives are: (i) to compare if both kinds of attributes lead to equal responses (consumers' attitudes improvement and product trial) and (ii) to compare if they work equally when a hedonic or a healthy new product is launched into the young market. An experimental design was defined to reach both objectives. Two packaging attributes were manipulated orthogonally to introduce greater variation in people's perceptions: a visual cue (the color) and an informative cue (the claim/label). A third variable was introduced: hedonic (candy bars) versus …