Search results for "digitaalinen"
showing 10 items of 199 documents
Piracy versus Netflix : Subscription Video on Demand Dissatisfaction as an Antecedent of Piracy
2018
Drawing from cognitive dissonance and neutralization theories, this study seeks to improve the understanding on consumer decision-making between the current legal and illegal video consumption alternatives. We develop and test a research model featuring Subscription Video on Demand (SVOD) satisfaction and various dimensions of SVOD quality as antecedents of video piracy neutralizations and attitudes. Based on results from an online survey among Finnish SVOD users, SVOD satisfaction is primarily determined by content quality, and has a small negative effect on attitude toward piracy through decreased piracy neutralization. However, it appears that current legal services are not seen as true …
Massadatan hyödyntämisen menestystekijät ja haasteet digitaalisessa markkinoinnissa
2017
Tämä kandidaatintutkielma tutkii menestystekijöitä massadatan hyödyntämisessä digitaalisen markkinoinnin tarkoituksiin. Yleisesti aihepiiriä on aiemmin tutkittu lähinnä koko liiketoiminnan näkökulmasta. Tutkielma pyrkii selvittämään näkökulmia aihepiiriin juuri markkinoinnin kannalta, sillä markkinoinnin näkökulmasta aihetta ei ole tutkittu kovin laajasti. Tutkielma on toteutettu kirjallisuuskatsauksena. Suurin osa lähdeaineistosta on viime vuosilta, ja varsinkin markkinoinnin näkökulmasta tehty massadatan hyödyntämisen tutkimus on tuoretta. Lähdeaineisto koostuu pääasiassa vertaisarvioiduista tieteellisistä artikkeleista. Myös kaupallisia lähteitä on käytetty suhteellisen paljon, sillä tut…
Health and Social Care Educators’ Competence in Digital Collaborative Learning : A Cross-Sectional Survey
2020
The ongoing change from traditional pedagogy to digital collaborative learning requires a new mode of teaching, learning, and educators’ responsibilities. For competence in digitally mediated teaching, educators need understanding of how to provide appropriate digital environment to learn collectively and individually. The aim of this study was to describe and explore health and social care educators’ perceptions of their current level of competence in digital collaborative learning and identify distinct educators’ profiles. Data were collected via cross-sectional survey from educators in 21 universities of applied science and eight vocational colleges in Finland using an instrument coveri…
Communicative memory of irregular migration: The re-circulation of news images on YouTube
2016
This article analyses user-generated YouTube cut and mix videos of irregular migration as producing communicative memory of those who have suffered at Europe’s external borders. Visual and textual analyses examine a neglected perspective on the study of media representations of migration by examining a particular practice through which people engage with news images and participate in (re)construction of collective memory in relation to irregular migration. The analysis shows that while hegemonic Eurocentric imagery prevails also in the vernacular amateur productions, re-mixing different cultural productions nevertheless complicates the representation of irregular migration and affords alte…
Digitaalisen markkinointiviestinnän osaaminen ja kyvykkyydet
2017
Tutkielma käsittelee digitaalisen markkinointiviestinnän osaamista ja kyvykkyyksiä. Tutkielman tarkoitus on selvittää millaisia digitaalisia markkinointiviestintä kyvykkyyksiä ja osaamista organisaatioilta pitäisi löytyä, jotta se voi menestyä. Jotta digitaalisen markkinointiviestintä kyvykkyyksien ja osaamisen voidaan ymmärtää, on aluksi ymmärrettävä mitä digitaalisella markkinointiviestinnällä, resursseilla, kyvykkyydellä tarkoitetaan. Tässä kandidaatintutkielmassa pyritään selittämään nämä kyseiset termit kirjallisuuskatsauksen avulla. This thesis investigates digital marketing communications competence and capabilities. It aims to examine what kind of capabilities and competencies organ…
Marketing automation supporting sales
2016
The past couple of decades has been a time of major changes in marketing. Digitalization has become a permanent part of marketing and at the same time enabled efficient collection of data. Personalization and customization of content are playing a crucial role in marketing when new customers are acquired. This has also created a need for automation to facilitate the distribution of targeted content. As a result of successful marketing automation more information of the customers is gathered and at the same time, the work of sales force will be facilitated due to a larger amount of information. Marketing automation is used to support sales in modern companies, and specialized companies are a…
Software startup education: gamifying growth hacking
2021
Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to g…
Social media for universities’ strategic communication: how Nigerian universities use Facebook
2020
A university has many stakeholders with varying interests and commitments. Several studies have examined modes and methods of HEIs communication with stakeholders. To the best of our knowledge, it is not evident in the literature how the engagement between universities and their stakeholders proceeds on the social media platforms particularly from a developing country perspective. This study employed stakeholder theory to give newer understanding to social media marketing as a strategy to reach university stakeholders and utilised an inductive, generic, qualitative approach in a netnography context to achieve the aim of this study. Theoretically, this chapter makes three key contributions. …
Designing digital well-being of senior citizens
2020
In this paper, we illustrate a concrete case to apply the Life-Based Design approach to identifying human goals for technology to achieve. We focus on a form-of-life method of design, which seeks to reach a mental state of “digital wellbeing.” Digital well-being aims to facilitate digitalization and changes in the digital environment, and to maximize the availability and accessibility of services. We evaluate the target group of senior citizens, who are facing an accelerating pace of digitalization of the services in their daily lives. This increases their sense of anxiety and undermines their well-being. peerReviewed
Hullun hauska maailma. Näkökulmia hulluutta ja poikkeavuuksia käsittelevään huumoriin opiskelijoiden digitaalisessa folkloressa
2020
Artikkelissa tarkastellaan Suomalaisen Kirjallisuuden Seuran tutkija Ulla Lipposen (1941–2015) tallettaman digitaalisen folkloreaineiston kuvaa 2000- luvun hulluudesta osana kansanhuumoria. Artikkelissa pohditaan, millaista kuvaa yhteiskunnasta ja hulluna pidetyn ilmentymistä nuorten aikuisten tallettamat esimerkit rakentavat. Mille niissä nauretaan tai millaiseen kulttuuriseen keskusteluun ne ottavat osaa huumorin keinoin? Artikkeli nostaa esille kaksi erilaista tulokulmaa hulluuteen: lääketieteelliseen diagnosointiin liittyvät näkökulmat sekä kulttuuriseen, pääosin normeja rikkovan käytöksen tuottamaan hulluuteen. Artikkeli osoittaa, että huumorin keinoin on mahdollista käsitellä arkoja y…