Search results for "knowledge management"

Studying the User Experience in Online Banking Services: An Eye-Tracking Application

2019

Abstract Neuromarketing as research method contrbutes to understanding consumer behavior a step further than traditional marketing research. The aim of the current study is to explore the usability and cognitive understanding of banking services webpages. In this regard, the theoretical part of the article reviews the relevant literature related to neuromarketing as research method and the use of eye-tracker as research technique. Further on, a two-step research design was developed for studying the consumers’ attention and memory during and after viewing two Romanian banking services websites. The results showed that the way information is structured and presented on the webpages influence…

Strategic Analysis Tools Application at SMEs in Ecuador

2015

This article explores the nature and scope of Strategic Analysis Tools (SAT) application in SMEs located in emerging countries such as Ecuador (where there are no formal studies on the subject). It is intended to assess which of the instruments utilized by these firms may contribute to formulate strategic options and which of them create awareness of relevant risks or distress specifically about continuity concerning their operations. Through the application of a survey to an intentional sample-selection of SMEs in Quito-Ecuador we analyzed the consciousness over these instruments to facilitate the creation of strategic options, their contribution to assess their competitive position and th…

Advancing collaborative creativity in the context of Greek teachers' in-service training in environmental education

2009

This paper presents the research design of a case study aiming to enhance Greek environmental educators' competence in collaborative creativity through online training. The study, which is part of an on-going research project, entails the design of an e-learning course, the development and evaluation of a collaborative creativity framework called Hybrid Synergy and an associated tool to support it, and the identification of specific patterns related to the participants' engagement with the provided e-learning activities.

Simple Strategic Analysis Tools at SMEs in Ecuador

2015

This article explores the possible applications of Strategic Analysis Tools (SAT) in SMEs located in emerging countries such as Ecuador (where there are no formal studies on the subject). It is intended to analyze if whether or not it is feasible to effectively apply a set of proposed tools to guide mental map decisions of executives when decisions on strategy have to be made. Through an in-depth review of the state of the art in regards to SAT and interviews performed to main participants such as chambers and executives of different firms, it is shown the feasibility of their application. This analysis is complemented with specialists´ interviews to deepen our insights and obtaining valid …

2016

The goal of this article is to present a first list of ethical concerns that may arise from research and personal use of virtual reality (VR) and related technology, and to offer concrete recommendations for minimizing those risks. Many of the recommendations call for focused research initiatives. In the first part of the article, we discuss the relevant evidence from psychology that motivates our concerns. In section 1.1, we cover some of the main results suggesting that one’s environment can influence one’s psychological states, as well as recent work on inducing illusions of embodiment. Then, in section 1.2, we go on to discuss recent evidence indicating that immersion in VR can have psy…

Utilizing Experience Goals in Design of Industrial Systems

2017

The core idea of experience-driven design is to define the intended experience before functionality and technology. This is a radical idea for companies that have built their competences around specific technologies. Although many technology companies are willing to shift their focus towards experience-driven design, reports on real-life cases about the utilization of this design approach are rare. As part of an industry-led research program, we introduced experience-driven design to metal industry companies with experience goals as the key technique. Four design cases in three companies showed that the goals are useful in keeping the focus on user experience, but several challenges are sti…

THE ROLE OF ONTOLOGICAL LEARNING LEVELS IN DEVELOPING DYNAMIC CAPABILITIES

2018

This paper explores the links between the fields of dynamic capabilities and organisational learning (OL), emphasising the role of the different ontological learning levels. The resource-based view (RBV) is pinpointed as the key origin of the dynamic capabilities view (DCV), in connection with OL and knowledge management. Ontological learning levels are identified as key OL stages. The knowledge-based view (KBV) of the firm is introduced as a key link between OL processes and dynamic capabilities development. Specifically, we propose a novel and integrative framework for understanding the role that the RBV, the DCV, OL, and the KBV, have, in an inter-connected way, have played in achieving …

Knowledge Management Platform in Advanced Product Quality Planning

2014

Abstract Knowledge is an essential part of organizational competitiveness. This vital resource must be managed correctly within organizations in order to achieve desired performance levels within all undertakings. The process of managing knowledge is a very difficult one due to the illusive nature of the resource itself. Knowledge is stored within every aspect of an organization starting from people and ending with documents and processes. The Knowledge Management Platform is designed as a facilitator for managers and employees in all endeavours knowledge related within the Advanced Product Quality Planning Procedure

Marketing communication metrics for social media

2011

The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing communications performance metrics are still valid in the changing digitalised communications landscape, or whether it is time to rethink them, or even to devise entirely new metrics. Recent advances in information technology and marketing bring a need to re-examine measurement models. We combine two important research topics and set directions for potential future research. Metrics to measure marketing communications performance have developed towards a customer orientation. There is no broadly accep…

The Key Role of Human Resource Practices for the Promotion of Creativity and Innovation: A Spanish Case Study

2013

Management literature suggests that employee creativity can contribute substantially to organisational innovation, effectiveness and survival. In addition, the ability to innovate has also emerged as a basic strategic option. Innovation models express the need to implement specific human resource practices (HRP) for the development of skills, knowledge and innovation-oriented behaviours. Human resource practices can be extremely important when organisations intend to foster creativity and innovation which are key factors in competing effectively. With this aim in mind, we suggest that the existence of certain HRP such as training, performance appraisal and reward systems have a positive eff…