Search results for "media management"

Social Media Marketing and Value Co-creation: A Dynamic Performance Management Perspective

2017

The diffusion of web-based technologies has transformed the today consumers, shifting them from mere users to content generators, able to influence each other’s opinions and choices. Such trend discloses important consequences for firms, products and brands. In order to support strategic and operational decision-making, this study frames the phenomenon of social media marketing into the value co-creation paradigm and shows how to design an analytical framework combining performance management and System Dynamics.

Can digitisation help overcome linguistic and strategic disadvantages in international media markets? Exploring cross-border business opportunities f…

2018

The media economy and production literature offers insights into the international activities of media companies that provide products in ‘world languages’. Researchers point out that English-language content and, thus, English-language companies have a linguistic advantage and dominate the global media market. In comparison, there is limited knowledge of how companies that originate from non-dominant-language territories expand their activities abroad. This is all the more relevant as digitisation and fragmentation transform markets and new business opportunities arise. Against this background, we ask whether media companies from non-dominant-language markets can benefit from new constell…

Media work in change: Understanding the role of media professionals in times of digital transformation and convergence

2017

© 2017 John Wiley & Sons Ltd. This article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisations. The concept of media work guides towards new understanding about the media industry and media professions under digital transition. Media work indicates a move towards more diversified job tasks, closer cooperation among different media professions, increased commercial thinking, and interaction with audiences.

A showcase of recent member work from the European Media Management Association

2017

Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation

2010

Previous research has assumed uniform effects of the news media's influence on corporate reputation. This study uses theories of media system dependency and ‘need for orientation’ to examine contingent conditions affecting the degree of the media influence. Our integrated measurement approach gauging media coverage and stakeholder evaluations on the same dimensions of reputation furthered the methodological approach to this research area. We found that stakeholders depend more on the news media to learn about reputation dimensions that are difficult to directly experience or observe and for which the news media are the main source of information.

Journalistic Passion as Commodity: A Managerial Perspective

2021

This article focuses on the role of passion in news journalism from a managerial perspective. The analysis is based on a data set of 40,621 web-based job advertisements obtained from Journalismjobs.com, from the year 2002 to 2017. The quantitative analysis shows that passion has been on the rise as only 4% of the job advertisements in 2002 asked for “passionate” journalists, increasing to almost 16% in 2013. The authors also performed a qualitative analysis of job advertisements mentioning the word “passion” for the periods 2002–2003 and 2017. These advertisements express a shift from a normative role of journalists to journalism as an activity: when mentioned …

Analiza sytuacji finansowej Radia Opole (2010-2013)

2014

The basis activity of media, both public service and private is the realization of two functions: social mission and commercial. At this dualism, of which writes Robert Picard, is imposed in Poland organizational dualism associated with legal location of the public broadcaster. On the one hand, public media imposed is the realization of specific tasks, called the mission of public media, and other public media operate as commercial companies. The situation is further complicated by the method of funding public media, where the income from the license fee only partially sufficient to cover the roles that public media imposes Polish legislator. This article is an analysis of the financial sit…

Order allocation in a multiple suppliers-manufacturers environment within a dynamic cluster

2015

This study faces the problem of how to evaluate order allocation strategies in a multiple suppliers-manufacturers environment within a dynamic industry cluster that is an environment in which suppliers adopt a policy based on their performance to select the clusters in which to operate. Therefore, the allocation strategy performed by the manufacturers is crucial to keep a long-term supply chain partnership with a specific industry cluster. We use simulation to evaluate order allocation strategies under different market conditions. We show how an allocation strategy that takes into account the whole supply chain’s perspective leads to a sustainable development of the clusters of suppliers.

A motivation-based typology of media companies’ cross-border engagement

2019

This article contributes to theoretical discussions in the field of transnational media management research. We argue that investigating media companies’ activities abroad from a strategy-as-practice perspective can overcome shortcomings implied in research predominantly focusing on strategies applied by entire companies. This is especially valid in times of digitization where changing technological frameworks force media companies to internationalize and restructure their business models. Based on a comparative qualitative analysis of interviews with 34 international senior media managers, this article provides a typology of cross-border activities related to three types of motivations: e…

The Economic Value of Creativity: How Much, for Whom, and What for?

2017

The following chapter deals with the value od creativity in media management. The first part is a literature-based reflection on different perspectives on the value of creativity. While creativity generally is considered a core value of media products, I will argue that not all aspects of creativity are equally economically valuable and, thus, it is not in the best interest of media managers to maximize creative value. I will then change perspectives and address the question of the value of creativity for the individual media worker. The second part of this chapter combines the perspectives of the predominantly economically oriented media managers with that of the predominantly culturally o…