Search results for "wine ."

Assessment wine aroma persistence by using an in vivo PTR-ToF-MS approach and its relationship with salivary parameters

2019

To better understand wine aroma persistence, the nasal cavity of nine volunteers was monitored by Proton Transfer Reaction-Time of Flight-Mass Spectrometry (PTR-ToF-MS) after they rinsed their mouths with three rosé wines (one control and the same wine supplemented with two tannin extracts) during four minutes. Wines were aromatised with a mixture of five target aroma compounds. Results showed that wine aroma persistence was highly compound-dependent: while esters disappeared very fast, other compounds such as linalool remained in the oral cavity for longer times after wine expectoration. A low effect of tannins (at 50 mg/L) on nasal cavity parameters was observed, with the exception for th…

Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

2020

This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Additionally, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories, helping e…

Shaping blockchain-based innovation strategies in the wine sector: a conceptual framework

2022

The growing demand for transparency along the supply chain, partly related to recent incidents involving food contaminations and food frauds, has led businesses to reinterpret their business models by adopting strategies aimed to ensure an effective traceability system. In this scenario, emerging technologies play a decisive role by allowing for constant monitoring of data and information in the various phases of the supply chain. The aim of this study is to explore and analyze the main opportunities related to the BCT implementation in the wine industry and to identify the most important drivers and barriers of innovation, by using a case study approach. The case study of the Costaflores w…

WEB-SITES QUALITY AND BUSINESS PERFORMANCE: AN EMPIRICAL INVESTIGATION IN THE SICILIAN WINERIES

2015

In recent years, several enterprises in different sectors have adopted e- business models exploiting the potential offered by ICT and particularly by the internet. As many authors have highlighted, web presence offers enterprises important opportunities which are linked to overcoming spatiotemporal and cost limits which characterize traditional means of communication. This study aimed to analyze how the web marketing is used in Sicilian wineries, and the relationship between the quality of content and features of websites to their business revenue. results show a different approach to web marketing by wineries which use the net as a mere tool to promote their image, to increase their visibi…

Wine Consumer Preferences and Attitude in Colombia

2015

During the last third of the twentieth century the world wine market became significantly competitive. Consumption declined in the traditional wine producing and consuming countries, while competition emerged from such 'New World' nations as the United States, Australia and Chile, and prosperous consumers chose quality rather than quantity in consumption (Bisson L. F. et al., 2002). Over the last decade, the wine industry has become increasingly globalized (Velikova N. et al., 2013). Global outlook of wine market is characterized by a supply higher than demand, which results in an even more competitive environment. Many wine producers look for new opportunities to increase their sales and e…

Marketing strategies for mediterranean wineries competitiveness the case of pantelleria

2013

Pantelleria is the largest of the Sicilian satellite islands. Its economy, after tourism, is based on farming. The main crop is the “Zibibbo” grape, from which it is obtained “Passito” and “Moscato di Pantelleria”, both sweet fortified wines. The aim of this study was to analyze the possible marketing strategies in order to boost the competitiveness of the Pantellian wine sector that produce a controlled designation of origin product. Besides, through an appropriate survey, we studied the organizational models of Pantellian wineries. In addition, through SWOT analysis, we spelled out the main factors of specificity of Pantellian wine chain to promote appropriate individual and collective co…

Italian wines in the new world wine consumers countries: the case of the Russian market

2015

Over the last few decades, the wine market has been affected by a deep structural transformation due to globalization and mounting international competition. In particular, the wine demand has registered a geographical change with a fall in the traditional markets and an increase in the new markets among which Russia and China. Russia is one of the largest markets for wine on the planet, therefore, know what quality attributes are appreciated by Russian consumers is relevant in order to define effective business and marketing strategies. An hedonic price model has been used in this work in order to estimate implicit price for the main objective attributes of Italian wine sales in the Russia…

Wine label design as a strategic tool to attract consumers. A marketing study to know wine product positioning

2011

Candida zemplinina yeasts positively impact wine production: lower alcohol levels and higher glycerol contents

2012

SOCIAL MEDIA TECHNOLOGY USE AND MANAGERS PERCEPTION. A PRELIMINARY STUDY IN THE ITALIAN WINE INDUSTRY

2018

This preliminary study contributes to enrich the empirical eviendences on the role and impact of SM technology adoption in the Italian wine sector. In particular, the aims are to (i) understand the reasons that guide entrepreneurs to adopt SMs, (ii) identify the usefulness of SMs in the various business activities and (iii) examine the perception that the implementation of these tools has on the company's economic and organizational performance. In order to collect these ifnromation an electronic survey has been conducted among Sicilian wineries. Our findings show that the main raisons driving entrepreneurs to adopt SMs technology are the need to promote corporate image and to exploit a new…