A global experiment on motivating social distancing during the COVID-19 pandemic

6533b7dcfe1ef96bd1271fdf

RESEARCH PRODUCT

A global experiment on motivating social distancing during the COVID-19 pandemic

N Legate T-v Ngyuen N Weinstein A Moller L Legault Z Vally Z Tajchman An Zsido M Zrimsek Z Chen I Ziano Z Gialitaki Cd Ceary Y Jang Y Lin Y Kunisato Y Yamada Q Xiao X Jiang X Du E Yao Ws Ryan Jp Wilson W Cyrus-lai W Jimenez-leal W Law W Unanue Wm Collins Kl Richard M Vranka V Ankushev V Schei C Depaola V Lerche V Kovic V Križanić Vh Kadreva Vc Adoric Us Tran Sk Yeung W Hassan R Houston Ma Machin Tjs Lima T Ostermann T Frizzo Te Sverdrup T House T Gill M Fedotov T Paltrow T Jernsäther T Rahman T Machin M Koptjevskaja-tamm Tj Hostler T Ishii B Szaszi S Adamus L Suter Sm Von Bormann S Habib A Studzinska D Stojanovska Smj Janssen S Stieger Se Schulenberg S Tatachari S Azouaghe P Sorokowski A Sorokowska X Song S Morbée S Lewis S Sinkolova D Grigoryev Sm Drexler S Daches Sl Levine Sn Geniole S Akter S Vračar S Massoni S Costa S Zorjan E Sarioguz Sm Izquierdo Ss Tshonda Sg Alves S Pöntinen Sá Solas S Ordoñez-riaño Sb Očovaj S Onie S Lins T Biberauer S ÇOksan S Khumkom A Sacakli S Ruiz-fernández Sj Geiger S Fatahmodares Rb Walczak R Betlehem R Vilar Ra Cárcamo Rm Ross R Mccarthy T Ballantyne Ec Westgate Rm Ryan R Gargurevich R Afhami D Ren Rp Monteiro U-d Reips N Reggev Rj Calin-jageman R Pourafshari R Oliveira M Nedelcheva-datsova R-m Rahal Rr Ribeiro T Radtke R Searston R Jai-ai R Habte P Zdybek S-c Chen P Wajanatinapart Plg Maturan Jt Perillo Pm Isager P Kačmár Pm Macapagal Mr Maniaci P Szwed Php Hanel Pag Forbes P Arriaga B Paris N Parashar K Papachristopoulos Ps Correa O Kácha M Bernardo O Campos On Bravo Oj Galindo-caballero Ce Ogbonnaya O Bialobrzeska N Kiselnikova N Simonovic N Cohen Nl Nock A Hernandez C Thogersen-ntoumani N Ntoumanis N Johannes N Albayrak-aydemir N Say Ab Neubauer Ni Martin N Levy N Torunsky Nv Antwerpen Nv Doren N Sunami Nr Rachev Nm Majeed N-d Schmidt K Nadif Ns Corral-frías N Ouherrou N Abbas M Pantazi My Lucas Mr Vasilev M Victoria Ortiz Mm Butt M Kurfalı M Kabir R Muda Mdcmct Rivera M Sirota M Seehuus M Parzuchowski M Toro M Hricova Ma Maldonado P Rentzelas M Vansteenkiste Ma Metz M Marszalek M Karekla G Mioni Mj Bosma M Westerlund M Vdovic M Bialek Ma Silan M Anne M Misiak Mc Gugliandolo M Grinberg M Capizzi Mf Espinoza Barría Ma Kurfali Mc Mensink M Harutyunyan M Khosla Mr Dunn M Korbmacher M Adamkovič Mff Ribeiro M Terskova M Hruška M Martončik M Jansen M Voracek M ČAdek M Frias-armenta M Kowal M Topor M Roczniewska M Oosterlinck Mb Kohlová M Paruzel-czachura M Sabristov M Romanova M Papadatou-pastou Ml Lund M Antoniadi Me Magrin Mv Jones M Li Ms Ortiz M Manavalan A Muminov M Kossowska M Friedemann M Wielgus Mlm Van Hooff Mac Varella M Standage M Nicolotti Mf Colloff M Bradford La Vaughn L Eudave L Vieira Jg Lu Lms Pineda L Matos Lc Pérez Lb Lazarevic Lm Jaremka Es Smit E Kushnir Lj Ferguson L Anton-boicuk G Lins De Holanda Coelho L Ahlgren F Liga Ca Levitan L Micheli L-a Gunton L Volz M Stojanovska L Boucher L Samojlenko Lgj Delgado L Kaliska L Beatrix L Warmelink Lm Rojas-berscia K Yu K Wylie J Wachowicz K Desai K Barzykowski L Kozma K Evans K Kirgizova Bb Emmanuel Agesin Ma Koehn K Wolfe T Korobova K Morris K Klevjer K Van Schie K Vezirian K Damnjanović Kk Thommesen K Schmidt K Filip K Staniaszek K Grzech K Hoyer K Moon S Khaobunmasiri K Rana K Janjić Jw Suchow J Kielińska Je Cruz Vásquez J Chanal J Beitner Jc Vargas-nieto Jct Roxas J Taber J Urriago-rayo Jm Pavlacic J Benka J Bavolar Ja Soto Jk Olofsson Jk Vilsmeier J Messerschmidt J Czamanski-cohen J Waterschoot Jd Moss J Boudesseul Jm Lee J Kamburidis Ja Joy-gaba J Zickfeld Jf Miranda Jph Verharen E Hristova Je Beshears Jm Djordjevic J Bosch Jv Valentova J Antfolk Jb Berkessel J Schrötter J Urban Jp Röer Jo Norton Jr Silva Js Pickering J Vintr J Uttley Jr Kunst Ilg Ndukaihe A Iyer I Vilares A Ivanov I Ropovik I Sula I Sarieva I Metin-orta I Prusova I Pinto Ai Bozdoc Iat Almeida Il Pit I Dalgar I Zakharov Ai Arinze K Ihaya Id Stephen B Gjoneska H Brohmer H Flowe H Godbersen He Kocalar Mv Hedgebeth H Chuan-peng M Sharifian H Manley H Akkas N Hajdu H Azab G Kaminski G Nilsonne G Anjum Ga Travaglino G Feldman G Pfuhl G Czarnek Gm Marcu G Hofer G Banik Ga Adetula G Bijlstra F Verbruggen Fyh Kung F Martela F Foroni J Forest G Singer F Muchembled F Azevedo F Mosannenzadeh E Marinova E ŠTrukelj Z Etebari El Bradshaw E Baskin Eol Garcia E Musser Imm Van Steenkiste Er Ahn E Quested E Pronizius Ea Jackson E Manunta E Agadullina D ŠAkan P Dursun O Dujols D Dubrov M Willis M Tümer Jl Beaudry D Popović D Dunleavy I Djamai D Krupić D Herrera D Vega H Du D Mola D Chakarova We Davis Dl Holford Dmg Lewis Dc Vaidis Dh Ozery Dz Ricaurte D Storage D Sousa Ds Alvarez D Boller Ad Rosa D Dimova D Krupić D Marko D Moreau C Reeck Rc Correia Cm Whitt C Lamm Cs Solorzano Cc Von Bastian Cam Sutherland C Overkott Cl Aberson C Wang Cp Niemiec C Karashiali C Noone F Chiu C Picciocchi C Brownlow C Karaarslan N Cellini C Esteban-serna C Reyna C Ferreyra C Batres R Li C Grano J Carpentier Ck Tamnes Chy Fu B Ishkhanyan L Bylinina B Jaeger C Bundt Tb Allred Bj Vermote A Bokkour N Bogatyreva J Shi Wj Chopik B Antazo B Behzadnia M Becker Mm Bayyat B Cocco W-l Chou V Barkoukis B Hubena B ŽUro B Aczel E Baklanova H Bai Bb Balci P Babinčák B Soenens Bjw Dixson A Mokady Hb Kappes M Atari A Szala A Szabelska Jjb Aruta A Domurat Nc Arinze A Modena A Adiguzel A Monajem Kaitel Arabi Aa ÖZdoğru Ao Rothbaum Ao Torres A Theodoropoulou A Skowronek Ap Jurković A Singh Ap Kassianos A Findor A Hartanto At Landry A Ferreira Ac Santos A De La Rosa-gomez A Gourdon-kanhukamwe Am Luxon Al Todsen A Karababa A Janak A Pilato A Bran Am Tullett Ao Kuzminska Aj Krafnick A Urooj A Khaoudi A Ahmed A Groyecka-bernard Ad Askelund A Adetula A Belaus Ac Charyate Al Wichman A Stoyanova A Greenburgh Ag Thomas A Arvanitis Ps Forscher Pr Mallik Na Coles Jk Miller H Moshontz Hl Urry H Ijzerman Dm Basnight-brown Cr Ebersole Cr Chartier Em Buchanan Ma Primbs

subject

behavior change Coronavirus disease 2019 (COVID-19)230 Affective Neuroscience INTENTIONS L400 self-determination theory Physical Distancing Social Sciences Intention :Ciências Sociais::Psicologia [Domínio/Área Científica]FATIGUE motivation PARENTAL PROHIBITION SDG 3 - Good Health and Well-being Pandemic Humans health communication MESSAGES Sociology Pandemics METAANALYSIS behavior change ; motivation ; health communication ; COVID-19 ; self-determination theory Behaviour Change and Well-being Multidisciplinary business.industry Social distance COVID-19 Public relations behavior change; motivation; health communication; COVID-19; self-determination theory COVID-19; behavior change; health communication; motivation; self-determination theory; Humans; Intention; COVID-19; Motivation; Pandemics; Physical Distancing /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being INTERNALIZATION business BEHAVIOR

description

Significance\ud \ud Communicating in ways that motivate engagement in social distancing remains a critical global public health priority during the COVID-19 pandemic. This study tested motivational qualities of messages about social distancing (those that promoted choice and agency vs. those that were forceful and shaming) in 25,718 people in 89 countries. The autonomy-supportive message decreased feelings of defying social distancing recommendations relative to the controlling message, and the controlling message increased controlled motivation, a less effective form of motivation, relative to no message. Message type did not impact intentions to socially distance, but people’s existing motivations were related to intentions. Findings were generalizable across a geographically diverse sample and may inform public health communication strategies in this and future global health emergencies.\ud \ud \ud \ud Abstract\ud \ud Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing. Controlled motivation was associated with more defiance and less long-term behavioral intention to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges.

year	journal	country	edition	language
2022-05-27

10.1073/pnas.2111091119 http://hdl.handle.net/2066/251006