6533b86efe1ef96bd12cc06e
RESEARCH PRODUCT
From retail innovation and image to loyalty: moderating effects of product type
Maria Fuentes-blascoBeatriz Moliner VelázquezIrene Gil-sauraDavid Servera-francéssubject
Strategy and Managementmedia_common.quotation_subject05 social sciencesSample (statistics)Product typeBenestar socialExcellenceHuman resource management0502 economics and businessLoyaltyValue (economics)050211 marketingBusinessProduct (category theory)Business and International ManagementMarketingConstruct (philosophy)050203 business & managementMercat Investigaciómedia_commondescription
This study aims to analyse value-satisfaction-loyalty relationships in retailing by examining the contribution of image and innovation and understanding value as a multidimensional construct. Furthermore, to identify possible differences in these relationships the moderating effect of the type of product marketed in the store is examined. On a sample of 820 customers from four types of stores, SEM methodology and multigroup analysis were applied. The results confirm that image has more influence than innovation on the dimensions of value and that entertainment and excellence are the main antecedents of satisfaction. Some relationships have also been found in which the type of product marketed in the store has a moderating effect.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2018-06-12 | Service Business |